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Baleno

Retailer / private label

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Hong Kong casual wear retailer targeting the mass market.

Last updated October 12, 2026

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Overview

Baleno is a Hong Kong casual wear retailer founded in 1996, under the Texwinca Group. It targets the mass market with affordable casual clothing, with stores in mainland China, Hong Kong, and Southeast Asia.

Products and positioning

Mass-market casual clothing brand

Product categories. T-shirts · jeans · jackets · accessories

Controversies

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