Baked By Melissa
American bakery brand known for mini cupcakes.
Last updated August 26, 2026
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Overview
Baked By Melissa was founded by Melissa Ben-Ishay in 2008 in New York, known for its bite-sized mini cupcakes with creative flavors, offering retail locations and online ordering.
Products and positioning
Mid-to-high-end, focusing on creative mini desserts
Product categories. Mini cupcakes · Baked desserts
Recent events
Baked by Melissa launches at-home cupcake products at Target[1]
Reported:
Baked by Melissa launched cupcake kits, liners and a cupcake pan in Target stores, exclusively, with the products available as of Sunday.
Weekdays and relative dates follow the original report; their exact calendar dates have not been verified.
Sources1 sources
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