Bajaj Consumer Care
An Indian consumer-care company focused primarily on hair oils and related personal-care products, with additional activity in skin care.
Last updated August 31, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
Bajaj Consumer Care is an Indian personal-care company associated with the Bajaj Group. Its principal business is the manufacture and marketing of hair-care products, especially hair oils, while its portfolio also includes skin-care products. The company is best known for the Bajaj Almond Hair Oil brand, which has been positioned in the light hair-oil segment and has developed a substantial presence in the Indian market. The business traces its wider consumer-products heritage to Bajaj Sevashram, established in 1953 by Kamalnayan Bajaj to market and sell hair oils and other beauty products. This activity formed part of the broader Bajaj business tradition initiated by Jamnalal Bajaj and later developed into a diversified group with interests including sugar, consumer goods, power generation and infrastructure. Bajaj Consumer Care therefore combines a focused personal-care portfolio with the distribution and corporate identity of one of India's established business groups. The company has expanded beyond its core hair-oil franchise through brand additions and corporate transactions. In August 2013, it acquired NOMARKS, a skin-care brand, broadening its presence beyond hair care. The transaction gave the company an established platform in skin care while retaining hair oils as its central category. In February 2025, Bajaj Consumer Care acquired Hyderabad-based Vishal Personal Care Pvt. Ltd. for ₹120 crore. The acquisition further increased the company's exposure to personal-care products and strengthened its ability to participate in adjacent consumer categories. Bajaj Consumer Care was formerly known as Bajaj Corp Ltd. The business operates as a Bajaj Group subsidiary rather than as an independent multi-industry conglomerate. Its commercial identity is centered on branded, mass-market personal care, with products distributed primarily to Indian consumers. The company has used the Bajaj name and its established retail presence to support products aimed at everyday grooming and beauty needs. Leadership has included Sumit Malhotra and Jaideep Nandi. Nandi became managing director in July 2020, succeeding Malhotra, who stepped down at the end of June 2020. As of the available reference material, Bajaj Consumer Care remains an active Indian consumer-care business. Publicly documented information is limited on its detailed current product architecture, international operations, financial performance, headquarters and present executive team beyond the leadership transition identified above.
History
Bajaj Consumer Care is part of the Bajaj Group, the diversified Indian business group associated with Jamnalal Bajaj and established in 1926. Its consumer-care lineage is linked to Bajaj Sevashram, which Kamalnayan Bajaj established in 1953 to market and sell hair oils and other beauty products. This early focus on grooming products provided the historical foundation for the company's later concentration on branded hair care. Over time, the business developed around hair oils as its principal category. Bajaj Almond Hair Oil became its most prominent offering and was positioned in India's light hair-oil segment. A Nielsen retail audit cited in the reference material reported that the product held a 52% share of that category, indicating the importance of the brand to the company's market position. The wider Bajaj Group supplied a recognized corporate identity while the consumer-care operation remained focused on packaged personal-care products rather than the group's other sectors, such as sugar, power generation and infrastructure. The company was formerly known as Bajaj Corp Ltd. Its portfolio expanded in August 2013 when it acquired the skin-care brand NOMARKS. This move broadened the business from its established hair-oil base into skin care and added a separate brand platform to its personal-care portfolio. A leadership transition occurred in 2020. Jaideep Nandi was appointed managing director in July, replacing Sumit Malhotra, who stepped down on June 30. The change represented a documented shift in operational leadership while the company continued to focus on hair care and related consumer products. In February 2025, Bajaj Consumer Care acquired Hyderabad-based Vishal Personal Care Pvt. Ltd. for ₹120 crore. The transaction was the company's most recently documented expansion in the supplied reference material and points to continued consolidation and category development within personal care. Detailed information about Vishal Personal Care's brands, the integration plan and the resulting portfolio was not provided in the available sources. Today, Bajaj Consumer Care is described as an active Bajaj Group subsidiary serving the Indian consumer-care market. Its documented business scope includes hair oils, broader hair-care products and skin-care products. The available reference material does not establish a complete current executive roster, headquarters address, official website, detailed international footprint or comprehensive financial profile.
- 2025
Vishal Personal Care acquisition
[1]The company acquired Hyderabad-based Vishal Personal Care Pvt. Ltd. for ₹120 crore in February.
- 2020
Managing-director transition
[1]Jaideep Nandi was appointed managing director in July, succeeding Sumit Malhotra.
- 2013
NOMARKS acquisition
[1]Bajaj Consumer Care acquired the skin-care brand NOMARKS in August, extending its portfolio beyond its core hair-oil business.
- 1953
Bajaj Sevashram begins consumer-care activity
[1]Kamalnayan Bajaj established Bajaj Sevashram to market and sell hair oils and other beauty products.
- 1926
Bajaj Group established
[1]The Bajaj Group, of which Bajaj Consumer Care is a subsidiary, was established as a diversified Indian business group.
Products and positioning
Mass-market Indian personal care, centered on hair oils and extending into skin care.
Hair oil
Bajaj Almond Hair Oil
Bajaj Almond Hair Oil is the company's principal documented hair-care offering and its most prominent consumer brand. It is associated with the light hair-oil segment in India, where a cited Nielsen retail audit reported a 52% market share. The product represents Bajaj Consumer Care's core mass-market positioning and its historical specialization in branded hair oils.
Skin care
NOMARKS
NOMARKS is a skin-care brand acquired by Bajaj Consumer Care in August 2013. Its addition broadened the company's portfolio from hair oils and hair care into skin care. The supplied reference material does not specify the full product range, current formulation portfolio or present distribution status of the brand.
Brand decisions
2025
Acquisition of Vishal Personal CareM&ABackground
The company pursued further expansion within the personal-care sector through a transaction involving a Hyderabad-based business.
Action taken
Bajaj Consumer Care acquired Vishal Personal Care Pvt. Ltd. in February 2025.
Aftermath
The acquisition increased the company's exposure to personal care. The available source does not describe integration results or specific portfolio changes.
Acquisition consideration. ₹120 crore (February 2025)
2013
Acquisition of NOMARKSM&ABackground
Bajaj Consumer Care was primarily identified with hair oils and hair care, while NOMARKS provided an established skin-care brand.
Action taken
The company acquired NOMARKS in August 2013.
Aftermath
The transaction expanded the documented portfolio into skin care, although detailed post-acquisition performance is not provided in the available material.
Recent events
Bajaj Consumer Care announces managing director appointment[2]
Reported:
Bajaj Consumer Care announced Jaideep Nandi's appointment as managing director, effective July 1.
Sources2 sources
Cite this profile: Cite the canonical profile. /brand-wiki/bajaj-consumer-care · Editorial policy · How profiles are compiled