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Bainet Media

Spanish communication group founded in 1992, active in television and film production, internet content, advertising, book publishing and audiovisual rights management.

Last updated September 26, 2026

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Overview

Bainet Media, also known as Grupo Bainet, is a Spanish communication group founded in 1992. It is headquartered in Bilbao, with additional offices in Aia (Gipuzkoa) and Madrid. The group operates across several areas of the communication sector, with a particular emphasis on television and film production, the generation of content for the internet and new technology platforms, advertising, book publishing and the management of audiovisual rights. Bainet's television output is strongly associated with lifestyle, cooking, home and gardening programming. Its best-known programme is 'Cocina abierta de Karlos Arguiñano', which is first distributed via Atresplayer and then broadcast on Atresmedia channels such as Antena 3, La Sexta, Nova, Mega and Antena 3 Internacional, before appearing on Hogarmanía and its YouTube channel. The programme is also broadcast outside Spain on various Latin American television networks. Other titles in the group's catalogue include 'Bricomanía', 'Decogarden', 'Hoy cocinas tú', 'El sabor es ciego', 'Hoteles con encanto', 'Mascoteros' and 'Frontón', among many others. Bainet has developed a thematic television and digital media presence under the Hogarmanía brand, including the Hogarmanía TV channel and YouTube channels such as Jardinatis, Cocina Abierta, Bricomanía, Decogarden and Cocinatis. These channels extend the group's lifestyle content to online audiences. In film, Bainet has produced titles including 'Airbag' (1996), 'Año mariano' (2000), 'El rey de la granja' (2002), '15 días contigo' (2005), 'Lluis Llach. La revolta permanent' (2007) and 'Skizo' (2008). The group describes itself as adopting new technologies, identifying and seizing market opportunities, and relying on innovation, quality excellence and the talent of its professionals as the keys to its success. It remains a private Spanish communication group.

History

Grupo Bainet was founded in 1992 and has since established itself as a significant communication group. Its headquarters are in Bilbao, with delegations in Aia (Gipuzkoa) and Madrid. The group's activities span television and film production, internet and new technology content, advertising, book publishing and audiovisual rights management. Over the years, Bainet built a substantial catalogue of television programmes, many of them focused on cooking, home improvement, gardening and lifestyle. Its flagship cooking show, 'Cocina abierta de Karlos Arguiñano', became a long-running format distributed across Atresmedia channels and internationally in Latin America. Other notable programmes include 'Bricomanía', 'Decogarden', 'Hoy cocinas tú', 'El sabor es ciego', 'Hoteles con encanto', 'Mascoteros' and 'Frontón'. In the film sector, Bainet produced features such as 'Airbag' (1996), 'Año mariano' (2000), 'El rey de la granja' (2002), '15 días contigo' (2005), 'Lluis Llach. La revolta permanent' (2007) and 'Skizo' (2008). The group expanded into thematic television and digital media with Hogarmanía TV and a family of YouTube channels, including Jardinatis, Cocina Abierta, Bricomanía, Decogarden and Cocinatis, bringing its lifestyle content to online audiences. Bainet describes its approach as embracing new technologies, identifying and exploiting market opportunities, and relying on innovation, quality excellence and professional talent. It remains a private Spanish communication group.

  • 2008

    Film 'Skizo' produced.

  • 2007

    Film 'Lluis Llach. La revolta permanent' produced.

  • 2005

    Film '15 días contigo' produced.

  • 2002

    Film 'El rey de la granja' produced.

  • 2000

    Film 'Año mariano' produced.

  • 1996

    Film 'Airbag' produced.

  • 1992

    Grupo Bainet founded.

Products and positioning

Spanish communication group focused on lifestyle television and film production, internet content and audiovisual rights.

  • Cocina abierta de Karlos Arguiñano

  • Bricomanía

  • Decogarden

  • Hoy cocinas tú

  • El sabor es ciego

  • Hoteles con encanto

  • Mascoteros

  • Frontón

  • Hogarmanía TV

  • Jardinatis

  • Cocina Abierta

  • Cocinatis

  • Airbag

  • Año mariano

  • El rey de la granja

  • 15 días contigo

  • Lluis Llach. La revolta permanent

  • Skizo

Sources3 sources

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