Baedeker
Baedeker is a German travel guide brand offering over 180 titles worldwide in print and e-book formats, including the Baedeker.Das Original and Baedeker SMART series.
Last updated September 15, 2026
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Overview
Baedeker is a travel guide brand whose official website presents over 180 titles covering destinations worldwide, available as print editions or e-books. The brand's range spans regions including Europe, Africa, Asia, Australia and Oceania, the Caribbean, the Near East, North America, and South America. Its offerings include two main lines: Baedeker.Das Original, described as setting new standards in content, design, and finishing, and Baedeker SMART, aimed at simple and fast planning for special vacation days. Wikidata describes Baedeker as a family of German printers and booksellers.
History
Baedeker is described by Wikidata as a family of German printers and booksellers. Its official website presents the brand as a travel guide publisher with over 180 titles covering destinations worldwide, available in print or as e-books. The brand offers two main series: Baedeker.Das Original, which it says sets new standards in content, design, and finishing while retaining its known strengths of unique knowledge, reliable information, and familiar clarity; and Baedeker SMART, designed for simple and fast planning to experience special vacation days.
Products and positioning
Baedeker positions itself as 'Das Original' among travel guides, offering informative and profound content with a relaxed tone, and also provides the Baedeker SMART line for easy and quick planning.
Baedeker.Das Original
The original travel guide line, described as setting new standards in content, design, and finishing, with unique knowledge, reliable information, and familiar clarity.
Baedeker SMART
A travel guide line for simple and fast planning to experience special vacation days.
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