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Baden Sports

Baden Sports is a 3rd generation family-owned sporting goods company founded in 1979 and based in Kent, WA, known for basketballs, volleyballs and other sports balls.

Last updated September 15, 2026

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Overview

Baden Sports (pronounced BAH-den) is a 3rd generation family-owned sporting goods company founded in 1979 and located in Kent, WA, about 10 miles southeast of Seattle. Founders E.C. Schindler and his son Michael Schindler were dissatisfied with the quality of balls on the market and began producing high-quality, high-value sports balls. The company describes innovation as its driving factor and states that it created the women's sized basketball, becoming the first athletic ball manufacturer to produce the women's ball, which was adopted by the NCAA in 1984. It has since developed technologies for basketball, volleyball, soccer, football, baseball and softball, including Axe baseball and softball bats. Its product range includes basketballs, volleyballs, baseballs, softballs, soccer balls and footballs, along with personalized products.

History

Baden Sports was founded in 1979 by E.C. Schindler and his son, Michael Schindler, who were unsatisfied with the quality of balls available on the market. By learning every detail about how a ball is made and through rigorous testing, they started producing sports balls of high quality and great value. Baden states that its first major innovation was creating the women's sized basketball, becoming the first athletic ball manufacturer to produce the women's ball, which was adopted by the NCAA in 1984. Since then, Baden has innovated technologies for basketball, volleyball, soccer, football, baseball and softball, including Axe baseball and softball bats, a line of ergonomic bats. The company is a 3rd generation family-owned business located in Kent, WA, just 10 miles southeast of Seattle.

Products and positioning

Creates products that athletes love, inspiring play; focuses on innovation and avoiding "me too" products.

  • ENSO Indoor Game Basketball

    Official 29.5 / NFHS stamped basketball with Drytack Microfiber cover, Optic Orange color, PebbleTec grip channels and Perfect Panel Balance.

  • Axe baseball and softball bats

    A line of ergonomic bats.

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