Backblaze

Backblaze, Inc. is a United States cloud infrastructure and data-protection company headquartered in San Mateo, California. Established in 2007, the company initially focused on making continuous computer backup simple and affordable for individual users. Its first service, introduced in 2008, automatically backed up data from computers running macOS and Windows through a subscription model. This consumer-oriented product established Backblaze around an intentionally straightforward proposition: customers could protect their computer data without managing complex backup infrastructure or storage systems. The company later expanded from endpoint backup into cloud storage for developers, software companies, media organizations, and other businesses. In September 2015, it introduced B2 Cloud Storage, an infrastructure-as-a-service offering designed to provide object storage through programmatic interfaces and integrations. B2 broadened Backblaze’s addressable market beyond personal backup and positioned the company as an alternative cloud storage provider for workloads such as backup repositories, media files, application data, archives, and content distribution. In 2020, Backblaze added an Amazon S3-compatible API to B2, allowing customers to use established storage tools and applications with fewer implementation changes. Backblaze’s business therefore combines two related but distinct lines. Computer Backup is a managed backup service for personal and business computers, while B2 Cloud Storage is a developer- and business-oriented storage platform. The company has also developed capabilities around replication and geographically separated copies of data. Its cloud replication services, launched in 2022, are intended to help customers maintain additional copies away from a primary storage location, supporting resilience and disaster-recovery use cases. A notable part of Backblaze’s public identity is its publication of hard-drive reliability statistics. Beginning in 2013, the company reported quarterly observations about drive populations in its data centers, including annualized failure rates by model or drive family. These reports serve both as operational transparency and as a source of practical information for storage professionals. Backblaze has also made portions of its hard-drive data available for broader analysis, and the dataset has been used in academic and industry research concerning storage-device reliability. Backblaze pursued a public-market listing in 2021. It filed for an initial public offering on Nasdaq in October of that year under the symbol BLZE and completed the offering in November. After becoming public, the company continued investing in B2 Cloud Storage, data protection, replication, and integrations with technology partners. A partnership with Catalogic, announced in March 2022, connected Backblaze’s storage capabilities with a specialist data-protection vendor. In November 2025, Backblaze announced an integration with Shareio, a platform focused on helping creators monetize and protect digital content. Backblaze operates data centers in the United States, Canada, and Europe, giving its services a multinational infrastructure footprint. Its positioning emphasizes comparatively accessible cloud storage, predictable service design, broad compatibility, and unusually open communication about storage-device performance. The company competes in markets that include online backup, cloud object storage, data resilience, media storage, and backup infrastructure. Its current brand is consequently broader than its original consumer-backup identity: Backblaze presents itself as a cloud platform for protecting, storing, and using data across personal, business, developer, and content-creation workflows.

Backblaze was founded in San Mateo, California, in 2007 by Gleb Budman and co-founders. The company entered the market with a consumer-oriented online backup service, released in 2008 for computers using Apple’s macOS and Microsoft Windows. The service was designed to run continuously and automatically, reducing the technical effort required from customers to preserve personal computer data. Its subscription approach and simplified user experience distinguished it from backup products that required customers to configure complicated schedules, storage destinations, or enterprise systems. During its early years, Backblaze also developed the physical and operational systems needed to store large volumes of customer data efficiently. The company’s experience operating storage infrastructure became a foundation for its later expansion into business cloud services. Beginning in 2013, Backblaze published recurring hard-drive reliability reports based on drives operating in its data centers. These reports described failure rates across drive models or families and made storage hardware performance more visible to customers, engineers, and researchers. The resulting dataset became an important part of the company’s public technical profile and has supported external analysis of drive reliability. In September 2015, Backblaze launched B2 Cloud Storage. Unlike Computer Backup, which is a managed backup product for computers, B2 was built as cloud object storage for developers and organizations. The service enabled customers to store and retrieve application data, archives, media, backups, and other digital assets through software interfaces. This product represented a major strategic broadening of Backblaze’s business from endpoint protection to cloud infrastructure. Backblaze expanded B2’s interoperability in May 2020 by introducing an Amazon S3-compatible API. Compatibility with the widely used S3 interface allowed customers to connect existing tools and applications to B2 without redesigning their storage integrations from the ground up. In May 2022, the company added cloud replication services that supported the creation of copies in geographically separate locations, addressing use cases involving redundancy, availability, and disaster recovery. The company pursued an initial public offering in 2021. It filed to list on Nasdaq in October under the symbol BLZE and launched as a public company in November. The listing increased the public visibility of Backblaze’s business, operating performance, and competitive position in cloud storage and data protection. Following the listing, the company continued to develop partnerships and integrations rather than limiting itself to a standalone storage product. In March 2022, Backblaze announced a partnership with Catalogic, a data-protection vendor, linking Backblaze storage with broader protection workflows. Backblaze’s infrastructure footprint includes six data centers: four in the United States, one in Canada, and one in Europe. This network supports its international customer base and its ability to provide storage across multiple geographic locations. In November 2025, the company announced a strategic integration with Shareio, a platform designed around the monetization and protection of creator content. The announcement illustrated Backblaze’s continuing effort to apply cloud storage and protection capabilities to specialized digital-content markets. Today, Backblaze’s history is reflected in a two-part brand architecture. Computer Backup remains associated with simple, automatic protection for personal and business computers, while B2 Cloud Storage serves organizations, developers, and technology partners requiring programmable object storage. Around these products, Backblaze has built a reputation for relatively transparent technical communication, accessible cloud storage, and public reporting on the reliability of the hardware that underpins its services.

• 2025

  Shareio integration announced

  [1]Backblazeen.wikipedia.org

  Backblaze announced an integration with Shareio for protection and monetization of creator content.

• 2022

  Cloud replication services launch

  [1]Backblazeen.wikipedia.org

  Backblaze released replication capabilities for maintaining data copies in geographically separate locations.

• 2022

  Catalogic partnership announced

  [1]Backblazeen.wikipedia.org

  Backblaze and Catalogic announced a partnership focused on connecting cloud storage with data-protection workflows.

• 2021

  Backblaze becomes publicly traded

  [1]Backblazeen.wikipedia.org

  The company filed for a Nasdaq offering in October and launched its initial public offering in November under BLZE.

• 2020

  S3-compatible API becomes available

  [1]Backblazeen.wikipedia.org

  Backblaze added an Amazon S3-compatible API to B2 Cloud Storage to support existing storage tools and applications.

• 2015

  B2 Cloud Storage launches

  [1]Backblazeen.wikipedia.org

  Backblaze introduced B2 Cloud Storage as a programmable infrastructure-as-a-service storage platform.

• 2013

  Hard-drive reliability reporting begins

  [1]Backblazeen.wikipedia.org

  Backblaze began publishing recurring statistics on hard-drive failure rates observed in its data centers.

• 2008

  Computer backup service launches

  [1]Backblazeen.wikipedia.org

  Backblaze released an online backup service for computers running macOS and Windows.

• 2007

  Backblaze is established

  [1]Backblazeen.wikipedia.org

  Backblaze was founded in San Mateo, California, to develop accessible online backup services.

Cost-effective, accessible, and transparent cloud backup and storage, with strong compatibility for business and developer workflows.

• Cloud backup · 2008

  Backblaze Computer Backup

  Backblaze’s original product is an automated online backup service for personal and business computers. It continuously backs up selected computer data to the cloud, reducing the need for users to manage manual backup schedules or local storage media. The service supports computers running macOS and Windows and is positioned around simple deployment, ongoing protection, and recovery of files or computer data after loss, damage, or hardware failure.

• Cloud object storage · 2015

  B2 Cloud Storage

  B2 Cloud Storage is Backblaze’s programmable object-storage platform for developers, businesses, software applications, backup providers, media workflows, and archives. It is intended for storing and retrieving large volumes of unstructured data through cloud interfaces and partner integrations. The product’s S3-compatible API, introduced in 2020, helps customers use existing tools and applications with limited integration changes.

• Data resilience · 2022

  B2 Cloud Replication

  Backblaze’s cloud replication services support the creation of additional data copies in locations geographically separated from a primary copy. The capability is designed for organizations seeking stronger redundancy, disaster-recovery preparation, and protection against localized infrastructure incidents. It extends B2 beyond basic object storage by supporting resilience-oriented data-management strategies.

• 2022

  Add geographically separated cloud replicationProduct launch

  Background

  Customers using cloud storage for protection and recovery may require copies outside the location of their primary data.

  Action taken

  Backblaze introduced cloud replication services for maintaining copies in geographically separate locations.

  Aftermath

  The offering strengthened Backblaze’s relevance to redundancy, resilience, and disaster-recovery use cases.

  Source

• 2021

  Pursue a public listingOther

  Background

  Backblaze sought access to public capital markets as its cloud backup and storage business expanded.

  Action taken

  The company filed for a Nasdaq initial public offering and began trading under BLZE in November.

  Aftermath

  Backblaze became a publicly listed cloud-storage and data-protection company.

  Source

• 2020

  Adopt S3-compatible storage accessProduct launch

  Background

  Many cloud-storage applications and operational tools already supported the Amazon S3 interface.

  Action taken

  Backblaze released an Amazon S3-compatible API for B2 Cloud Storage.

  Aftermath

  The change reduced integration barriers for customers migrating existing storage workflows to B2.

  Source

• 2015

  Expand from endpoint backup into cloud infrastructureProduct launch

  Background

  Backblaze had established its brand through automated computer backup but sought to serve developers and businesses with programmable storage.

  Action taken

  The company launched B2 Cloud Storage as an infrastructure-oriented object-storage service.

  Aftermath

  B2 broadened Backblaze’s market beyond personal backup and became a central business-facing offering.

  Source

• Unconfirmed

  Backblaze and Vultr announce cloud computing service partnership[3]Backblaze 与 Vultr 宣布合作推出云计算服务chinaz.com

  Backblaze announced a collaboration with Vultr to offer a cloud computing service aimed at developers; the source does not provide a calendar date for the announcement.

• Unconfirmed

  Backblaze launches IPO roadshow[4]Backblaze 启动首次公开募股路演itbusinessnet.com

  Backblaze announced that it had launched the roadshow for its initial public offering and filed a registration statement with the SEC.

• Unconfirmed

  Backblaze and Jamf announce solution partnership[5]Backblaze 与 Jamf 宣布解决方案合作digitalmedianet.com

  Backblaze and Jamf announced a joint solution partnership to make Backblaze backup and data-protection services available in the Jamf admin ecosystem.

• Unconfirmed

  Backblaze announces mass deployment tool upgrades[5]Backblaze 与 Jamf 宣布解决方案合作digitalmedianet.com

  Backblaze announced updates to its Mass Deployment tools to streamline installation and update commands, including support for installs on existing users’ replacement workstations. An updated Mac client for mass installs was planned for introduction within weeks.

1. 1Backblazeen.wikipedia.org
2. 2Backblaze official websitebackblaze.com
3. 3Backblaze 与 Vultr 宣布合作推出云计算服务chinaz.com
4. 4Backblaze 启动首次公开募股路演itbusinessnet.com
5. 5Backblaze 与 Jamf 宣布解决方案合作digitalmedianet.com
6. 6Backblaze Announces Pricing of Initial Public Offeringitbusinessnet.com