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Baci Lingerie

Retailer / private label

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Baci Lingerie is a United States-based women's lingerie retailer and brand with international trade-show and distribution activity.

Last updated August 25, 2026

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Overview

Baci Lingerie is a United States-based women's lingerie retailer and brand. The business was publicly introduced in April 2010 at the International Lingerie Show in Las Vegas, Nevada, and was started by Internetmarketing-Miami, LLC. Its name is derived from the Italian word for kisses. From its launch, Baci pursued an international wholesale and retail presence, using advertising, catalogues, packaging, online presentation, trade-show participation, and retailer-support programs to build visibility in the lingerie and adult-oriented apparel market. The company exhibited at international industry events soon after its introduction, including Venus Fair in Berlin in October 2010 and the Salon de la Lingerie in Paris in January 2011. Later participation included Venus International Trade Fair events, the Adult Entertainment Expo, Porn to Rock, the Capital Cabaret Fashion Show, Déjà Vu Holiday Soiree, Cape Town SEXPO, Sydney SEXPO, and The Sex Awards. These appearances positioned Baci as a commercially oriented lingerie supplier seeking relationships with retailers, specialty stores, distributors, and event audiences across multiple regions. Baci's product presentation has relied heavily on professionally produced fashion imagery. Photo shoots associated with the brand used locations including castles in southern Germany, the United Kingdom, and France. The resulting images were used across packaging, the company website, and catalogues. In 2013, Baci organized a shoot at a mansion in the Hollywood Hills for its 23-piece Corsets by Baci Collection, illustrating the brand's emphasis on themed collections and visually elaborate merchandising. Beyond product supply, Baci has offered retailers merchandising and marketing assistance. Reported tools included planograms, merchandising plans, newsletters, seminars, blogs, contests, and creative retail events such as the Baci Lash Bar. This support model suggests that the brand's proposition extended beyond individual garments: it sought to help stockists display products, generate customer attention, and create in-store or event-based experiences. The company's publicly described social-contribution activity has included fundraising, product donations, and participation in charitable events. Baci reported raising more than $8,000 for the Fox Chase Cancer Center and the Eileen Stein Jacoby Fund at a charity dinner in April 2013, following a reported $4,400 contribution in 2012. It also supported The Bra Recyclers' 2012 collection drive connected with breast-cancer and domestic-violence awareness. In 2013, Baci reported donating 1,176 new bras to the XO Oklahoma initiative for people affected by tornadoes in Moore, Oklahoma, and 5,077 new bras to Free The Girls, an organization supporting women transitioning from sex trafficking through resale-based income opportunities. Employees, relatives, and friends also participated as Team Baci Babes in the 2013 Revlon Run/Walk for Women. Available reference material provides substantial information about Baci's launch, marketing, trade-show activity, retailer services, and philanthropy, but does not establish a current corporate owner, present headquarters, current executives, financial performance, listed status, or an official active website. Accordingly, those fields remain unspecified.

History

Baci Lingerie emerged in the United States as a lingerie retailer and brand created by Internetmarketing-Miami, LLC. The company was officially presented to the public in April 2010 at the International Lingerie Show in Las Vegas. Its name references the Italian word for kisses, an identity choice consistent with the brand's intimate-apparel category and presentation. After its public introduction, Baci invested in advertising, marketing, product imagery, and attendance at specialized trade events. Its international exhibition activity began during the brand's first year, including an appearance at Venus Fair in Berlin in October 2010. In January 2011, it exhibited at the Salon de la Lingerie in Paris. Additional reported sponsorships and appearances included the Adult Entertainment Expo, Venus International Trade Fair, Porn to Rock, the Capital Cabaret Fashion Show, Déjà Vu Holiday Soiree, Cape Town SEXPO, Sydney SEXPO, and The Sex Awards. These activities indicate an effort to reach both conventional lingerie-trade audiences and the broader adult-entertainment and specialty-retail sectors. The brand's marketing system depended on elaborate visual content. Baci's shoots used castles in southern Germany, the United Kingdom, and France, with the resulting photographs appearing in packaging, catalogues, and online brand materials. In 2013, a Hollywood Hills mansion served as the setting for a shoot presenting the 23-piece Corsets by Baci Collection. Such production choices gave the collections a cinematic and aspirational presentation rather than treating them solely as basic apparel merchandise. Baci also developed services intended to help retailers sell and display its products. Reported support included planograms, merchandising plans, newsletters, seminars, blogs, contests, and creative events. One example was the Baci Lash Bar, an experiential retail concept connected with the brand's promotional activity. These programs placed Baci within a supplier-led merchandising model in which the company supported stockists with both products and promotional tools. Philanthropy became another documented part of the company's public identity. Baci described social consciousness and charitable giving as integral to its philosophy. Its reported activities included an annual charity dinner and support for organizations concerned with cancer research, breast-cancer awareness, domestic violence, disaster relief, and assistance for women rebuilding their lives after sex trafficking. At its second semiannual charity dinner in April 2013, held during the International Lingerie Show, Baci reported raising more than $8,000 for the Fox Chase Cancer Center and the Eileen Stein Jacoby Fund; the company had reported raising $4,400 for the same fund in 2012. In October 2012, Baci supported The Bra Recyclers in a campaign seeking to collect 15,000 bras. The initiative promoted reuse and textile diversion while helping provide bras to women moving toward self-sufficiency. Following the 2013 tornadoes in Moore, Oklahoma, Baci reported donating 1,176 new bras through the XO Oklahoma project associated with the Kerr Foundation. It also reported donating 5,077 new bras to Free The Girls, which supports women rescued from sex trafficking by helping them earn income through second-hand clothing sales while pursuing education and family stability. Around the same period, approximately 15 Baci employees, family members, and friends participated in the 2013 Revlon Run/Walk for Women in Los Angeles as Team Baci Babes. The available material does not document Baci Lingerie's founding year beyond its public launch in 2010, nor does it identify individual founders, current executives, later ownership, financial results, or current operating status. The brand's documented history is therefore strongest for the period from 2010 through 2013, when its international event presence, collection marketing, retail-support programs, and philanthropy were publicly described.

  • 2013

    Hollywood Hills campaign shoot

    [1]

    The company coordinated a Hollywood Hills mansion shoot for its 23-piece Corsets by Baci Collection.

  • 2013

    Charity and relief contributions

    [1]

    Baci reported fundraising for cancer research and donating new bras through the XO Oklahoma and Free The Girls initiatives.

  • 2012

    Support for The Bra Recyclers

    [1]

    Baci supported a drive by The Bra Recyclers to collect 15,000 bras in connection with breast-cancer and domestic-violence awareness.

  • 2011

    Exhibition at the Salon de la Lingerie

    [1]

    Baci participated in the Salon de la Lingerie in Paris in January 2011.

  • 2010

    Public introduction at the International Lingerie Show

    [1]

    Baci Lingerie was officially presented to the public in April 2010 at the International Lingerie Show in Las Vegas, Nevada.

  • 2010

    First reported international trade-show activity

    [1]

    The brand exhibited at Venus Fair in Berlin, Germany, in October 2010 as part of its early international marketing program.

Products and positioning

A visually driven lingerie brand and wholesale-oriented retailer combining themed intimate-apparel collections with international trade-show promotion, retailer merchandising support, and cause-related activity.

  • Intimate apparel

    Women's lingerie

    Baci's core business centers on women's lingerie sold through retail and specialty channels. The available reference material describes the company as a large lingerie retailer with international locations and trade-show activity, but does not provide a complete current catalogue or detailed category breakdown.

  • Corsets and themed lingerie · 2013

    Corsets by Baci Collection

    The Corsets by Baci Collection was presented through a 23-piece photo shoot organized in 2013 at a Hollywood Hills mansion. The collection illustrates Baci's use of coordinated, visually themed product lines and editorial-style imagery for packaging, catalogues, and promotional materials.

  • Foundation garments

    Bras

    Bras formed part of Baci's merchandise and were also central to the company's documented charitable donations. Reference material specifies donations of multiple styles but does not identify individual bra ranges, model names, materials, or current availability.

Marketing campaigns

  • 2013Eileen Stein Jacoby Fund charity dinner

    United States

    Baci held its second semiannual charity dinner during the International Lingerie Show and raised more than $8,000 for the Fox Chase Cancer Center and the Eileen Stein Jacoby Fund.

    Outcome. The reported funds were directed toward cancer research and education.

  • 2013XO Oklahoma

    United States

    Baci donated 1,176 new bras in various styles to XO Oklahoma, a Kerr Foundation-associated effort supporting people affected by the tornadoes in Moore, Oklahoma.

    Outcome. The donated products were intended for distribution to tornado victims; the cited material gives an estimated retail value of more than $15,000.

  • 2013Free The Girls donation

    United States

    Baci donated 5,077 new bras to Free The Girls, an organization that helps women rescued from sex trafficking generate income through second-hand clothing sales.

    Outcome. The donation supported Free The Girls' resale and self-sufficiency model; the cited material gives an estimated retail value of more than $60,000.

  • 2013Team Baci Babes at the Revlon Run/Walk for Women

    United States

    Approximately 15 Baci employees, family members, and friends participated as Team Baci Babes in the 20th annual EIF Revlon Run/Walk for Women in Los Angeles.

    Outcome. Participation supported fundraising for women's cancer research; no team-specific fundraising result is provided.

  • 2012The Bra Recyclers collection drive

    United States

    Baci supported The Bra Recyclers in an effort to collect 15,000 bras. The program sought to reduce unnecessary landfill waste, promote reuse, and help provide bras to women transitioning toward self-sufficiency.

    Outcome. The reference material does not state whether the 15,000-item target was reached.

Sources1 sources

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