Bacha Coffee

Bacha Coffee is an international coffee brand whose identity is based on the historic coffee house at Dar el Bacha in Marrakesh, Morocco. The site’s coffee tradition is traced to 1910, when coffee was served within the palace complex. Dar el Bacha became associated with the social and cultural life of Marrakesh, and the coffee house was described as having hosted prominent visitors including Colette, Franklin D. Roosevelt, and Winston Churchill. The historic setting was later incorporated into the restoration of Dar el Bacha by Morocco’s National Foundation of Museums. A portion of the complex reopened as a museum in 2017. Taha Bouqdib subsequently undertook the renovation of the original coffee room, which reopened under the Bacha Coffee name in 2019. This reopening transformed a historical Moroccan coffee-house setting into the foundation for a contemporary international retail and hospitality brand. Bacha Coffee’s offer is centered on a broad range of 100% Arabica coffees. Its assortment includes single-origin coffees, blended coffees, flavored coffees, and decaffeinated coffees. The brand states that it offers more than 200 varieties, supported by presentation and service designed to emphasize provenance, variety, and the ceremonial aspects of coffee drinking. Its retail proposition also includes pastries and coffee accessories. After establishing the Marrakesh location, Bacha Coffee expanded internationally through coffee rooms, retail counters, and coffee boutiques. Locations were reported in Hong Kong, Qatar, Kuwait, and Malaysia, among other markets. The brand continued its European expansion in 2025 with the opening of a location on the Champs-Élysées in Paris, described as its first European flagship outside its Moroccan origin. Bacha Coffee is currently part of V3 Gourmet. Its positioning combines heritage hospitality, luxury retail presentation, destination cafés, and a very wide Arabica selection.

Bacha Coffee’s history is tied to Dar el Bacha, a historic palace complex in Marrakesh, Morocco. The brand traces the site’s coffee tradition to 1910, when coffea arabica was traditionally brewed within the palace buildings. The coffee house later acquired a reputation as a gathering place for notable visitors. Accounts of the site associate it with figures such as the French writer Colette, United States president Franklin D. Roosevelt, and British prime minister Winston Churchill. The next important phase began with the preservation of Dar el Bacha. Morocco’s National Foundation of Museums restored part of the complex, and the restored site reopened as a museum in 2017. The original coffee room was subsequently renovated under the direction of Taha Bouqdib and reopened in 2019 as Bacha Coffee. This created a modern commercial expression of the historical coffee-house concept while retaining the Dar el Bacha association as a central part of the brand narrative. Bacha Coffee then developed beyond its original Marrakesh setting. Its expansion model combined coffee rooms, retail counters, and coffee boutiques. The brand entered markets including Hong Kong, Qatar, Kuwait, and Malaysia, presenting a large catalog of coffees alongside pastries and accessories. Its coffee range includes single-origin, blended, flavored, and decaffeinated products, with more than 200 varieties described as 100% Arabica. The brand’s subsequent development positioned it at the intersection of premium coffee, hospitality, and luxury-oriented retail. In 2025, Bacha Coffee opened a location on Paris’s Champs-Élysées, identified as its first European flagship. Bacha Coffee is part of V3 Gourmet. Publicly available reference material does not establish a separate founding corporation, a complete ownership structure, or a current list of corporate executives beyond the documented involvement of Taha Bouqdib in the renovation and reopening of the historic coffee room.

• 2025

  Paris European flagship opening

  [1]Bacha Coffeeen.wikipedia.org

  The brand opened a Champs-Élysées location in Paris, described as its first European flagship.

• 2019

  Historic coffee room reopens as Bacha Coffee

  [1]Bacha Coffeeen.wikipedia.org

  The original coffee room was renovated and officially reopened under the Bacha Coffee name.

• 2017

  Dar el Bacha museum reopening

  [1]Bacha Coffeeen.wikipedia.org

  The National Foundation of Museums of Morocco reopened a restored portion of Dar el Bacha as a museum.

• 1910

  Coffee tradition at Dar el Bacha

  [1]Bacha Coffeeen.wikipedia.org

  Bacha Coffee traces its origins to coffee traditionally brewed in the Dar el Bacha complex in Marrakesh.

• International coffee-room expansion

  [1]Bacha Coffeeen.wikipedia.org

  Bacha Coffee expanded to coffee rooms, retail counters, and boutiques in markets including Hong Kong, Qatar, Kuwait, and Malaysia.

A heritage-led premium coffee and hospitality brand combining Moroccan historical associations, destination coffee rooms, luxury retail presentation, and an extensive 100% Arabica portfolio.

• Coffee

  Single-origin Arabica coffees

  Bacha Coffee offers single-origin coffees made from 100% Arabica beans. These products form part of the brand’s broad assortment and are presented as distinct coffees within a collection that emphasizes variety and origin.

• Coffee

  Fine blended coffees

  The brand’s portfolio includes blended coffees alongside its single-origin selection. These blends are part of the larger Bacha Coffee range and support the brand’s positioning around breadth, curated taste profiles, and premium presentation.

• Coffee

  Fine flavored coffees

  Flavored coffees are included among Bacha Coffee’s product categories. They extend the assortment beyond unflavored origin and blend offerings and are sold through the brand’s retail and online channels.

• Coffee

  Decaffeinated coffees

  Bacha Coffee’s assortment includes decaffeinated coffees, giving the collection an option for customers seeking the brand’s coffee formats without conventional caffeine levels.

• Food accompaniment

  Pastries

  Pastries are offered alongside coffee in the brand’s coffee-room and retail experience. They complement the hospitality proposition built around serving coffee in destination-oriented settings.

• Coffee equipment and accessories

  Coffee accessories

  The brand also sells coffee accessories through its retail locations and website. Specific product models and manufacturers are not identified in the available reference material.

• 2025

  Open a European flagship on the Champs-ÉlyséesProduct launch

  Background

  Bacha Coffee had expanded through international coffee rooms, retail counters, and boutiques before entering a major European retail destination.

  Action taken

  The brand opened a location on the Champs-Élysées in Paris.

  Aftermath

  The Paris location was described as Bacha Coffee’s first European flagship.

  Source

• 2019

  Reopen the historic Dar el Bacha coffee room as a contemporary brand venueStrategy

  Background

  The Dar el Bacha complex had undergone restoration, with part of the site reopening as a museum in 2017. The historic coffee room provided a heritage setting for a new commercial coffee concept.

  Action taken

  Taha Bouqdib undertook renovation work and the coffee room officially reopened as Bacha Coffee.

  Aftermath

  The reopened venue became the foundation for an international coffee-room, boutique, and retail-counter network.

  Source

• Expand through coffee rooms, retail counters, and boutiquesStrategy

  Background

  After the Marrakesh reopening, the brand sought to extend its heritage-led coffee experience beyond the original location.

  Action taken

  Bacha Coffee established locations and retail formats in international markets including Hong Kong, Qatar, Kuwait, and Malaysia.

  Aftermath

  The brand developed an international presence while continuing to sell a broad Arabica assortment and related food and accessory products.

  Source

• 2025

  Bacha Coffee opens its first European flagship on the Champs-Élysées[1]Bacha Coffeeen.wikipedia.org

  Product launch

  Bacha Coffee continued its international expansion with a Champs-Élysées location in Paris, described as its first European flagship.

• 2019

  Bacha Coffee reopens the historic Dar el Bacha coffee room[1]Bacha Coffeeen.wikipedia.org

  Other

  Following the renovation of the original coffee room at Dar el Bacha, the site reopened under the Bacha Coffee name.

• Bacha Coffee expands into international markets[1]Bacha Coffeeen.wikipedia.org

  Other

  The brand opened coffee rooms, retail counters, and boutiques in markets including Hong Kong, Qatar, Kuwait, and Malaysia.

1. 1Bacha Coffeeen.wikipedia.org