Baby, The Stars Shine Bright
Japanese Lolita fashion brand pursuing an eternal and ultimate Lolita style.
Last updated September 10, 2026
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Overview
Baby, The Stars Shine Bright is a Japanese clothing brand. According to the brand's official concept page, the company 株式会社ベイビー、ザ スターズ シャイン ブライト was established in 1988 in Ebisu, Shibuya-ku, and the brand Baby, The Stars Shine Bright started in 1990. The official concept page states that the brand pursues an eternal and ultimate Lolita style, and that its dresses also drew attention through the film Kamikaze Girls (下妻物語). The same page lists the launch of ALICE and the PIRATES in 2004 and the opening of a first overseas store in Paris in 2006. The official website presents BABY, THE STARS SHINE BRIGHT together with ALICE and the PIRATES, and lists stores including 本店, 仙台店, 高崎店, 池袋店, BABY新宿店, PIRATES新宿店, 原宿店, 横浜店, 金沢店, 名古屋店, 大阪店, 京都店, 三宮店 and 福岡店.
History
The official concept page states that in 1988, 株式会社ベイビー、ザ スターズ シャイン ブライト was established in Ebisu 1-chome, Shibuya-ku. In 1990, the brand Baby, The Stars Shine Bright started. In 1999, the first directly managed store was opened in about 8 tsubo of space in Daikanyama. In 2004, ALICE and the PIRATES was launched, and the film Kamikaze Girls (下妻物語) was released. In 2005, the Sugar Bouquet pattern series was released, and the brand was introduced as one of the world's 100 brands in Sample: 100 Fashion Designers – 010 Curators published by Phaidon Press in the UK. In 2006, the first overseas store opened in Paris. In 2007, the brand participated in JAPAN EXPO held in Paris, France. In 2009, a San Francisco store opened in the United States. The same page also lists participation in JAPAN EXPO in Paris and J-POP SUMMIT Festival 2009 in San Francisco in 2009; participation in CONNICHI in Kassel, Germany, FACo in Dalian, China, and PMX in Los Angeles, USA in 2010; the first and second company-hosted tea parties at Hotel Chinzanso Tokyo in 2011; participation in Hyper Japan 2012 in London and ANIME MATSURI in Houston in 2012; an exhibition at the Victoria and Albert Museum in London titled Kitty and the Bulldog, with the exhibits donated after the exhibition, a tea party at the Shanghai Consulate-General, and the third company-hosted tea party at Tokyo Disneyland Hotel in 2012; participation in the Kaga Lolita Design Contest fashion show in Kanazawa, ANIME MATSURI 2013 in Houston, ANIME NEXT 2013 in New Jersey, and a BABY × Ito En × Lawson collaboration event in 2013; participation in ANIME MATSURI 2014 in Houston, ANIME MIDWEST CHICAGO 2014, Otakuthon 2014 in Montreal, Canada, ANIME WEEKEND ATLANTA, the fifth company-hosted tea party at Tokyo Station Hotel, a company-hosted tea party in Shanghai, China, and Super Japan EXPO 2014 in Santiago, Chile in 2014; and a Paris store-hosted tea party in 2015.
Products and positioning
Pursues an eternal and ultimate Lolita style; delicate and elegant dresses described as the embodiment of maiden hearts.
2005
Sugar Bouquet pattern series
Sources6 sources
- 1BABY, THE STARS SHINE BRIGHT | ロリィタ服ブランド「BABY, THE STARS SHINE BRIGHT」「ALICE and the PIRATES」の公式ウェブサイトbabyssb.co.jp
- 2Concept | BABY, THE STARS SHINE BRIGHTbabyssb.co.jp
- 3ご購入に関するご注意 | BABY, THE STARS SHINE BRIGHTbabyssb.co.jp
- 4[for the U.S. customers] IMPORTANT NOTICE about the change of shipping fee policy | BABY, THE STARS SHINE BRIGHTbabyssb.co.jp
- 5Baby, The Stars Shine Brightwikidata.org
- 6Baby, The Stars Shine Brightzh.wikipedia.org
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