Baby Park

Baby Park (ベビーパーク) is a Japanese early childhood education brand that operates parent-child classes for children from zero to three years old. Its official website describes it as a "parent-child classroom" (親子教室) designed to make child-rearing more enjoyable, with a curriculum built around the idea that the period up to age three is when a child's foundation — language ability, emotional control, and other capacities — is largely formed. The brand's philosophy emphasizes that parents, not only children, are the primary learners: "the first thing that should learn is not the child, but the mother and father." It also states that scolding a child under three is "a hundred harms and not a single benefit," and that children raised at Baby Park do not need to be scolded. The brand is operated by TOEZ Co., Ltd. (株式会社TOEZ), a company established on February 1, 2011, with its head office in Nihonbashi Kodenmacho, Chuo-ku, Tokyo. According to the company profile page, TOEZ reported sales of 10.2 billion yen for the fiscal year ending August 2025, with capital of 10 million yen. The company name derives from the Greek phrase "To Eu Zen" (living well), and the "Toy" sound reflects the idea that play is a distinctly human, higher-brain activity; the final "Z" is intended to suggest the ultimate or supreme, expressing "eternal inquiry" rather than an end. The corporate philosophy aims to produce people with a highly balanced "heart, intellect, and body." Baby Park's classes are organized by age in five stages, A through E, each covering roughly seven months: A for 2 to 8 months, B for 9 months to 1 year 3 months, C for 1 year 4 months to 1 year 10 months, D for 1 year 11 months to 2 years 5 months, and E for 2 years 6 months to 3 years. The brand also offers a free trial lesson, including an online "at-home" session of about 30 minutes that teaches parents play methods such as hand-play songs and picture-book reading, followed by an in-classroom trial. As of May 2026, the official site states that Baby Park and Toyz Academy Jr. together have 236 classrooms nationwide across Japan, from Hokkaido and Tohoku to Kyushu and Okinawa. Beyond the core Baby Park classes, the brand family includes Kids Academy (キッズアカデミー) for ages 3 to 6, Toyz Academy Jr. (トイズアカデミーJr.) for ages 3 to 6, and Toyz Academy (トイズアカデミー) for ages 6 to 12. The website also publishes parenting columns on topics such as English education for young children. The brand is positioned as a parent-child classroom focused on the parent-child bond, with the stated goal of helping parents enjoy child-rearing more while developing children's abilities.

Baby Park is the flagship early childhood education brand of TOEZ Co., Ltd., a Japanese company established on February 1, 2011. The company is headquartered in Nihonbashi Kodenmacho, Chuo-ku, Tokyo, with a training center in the same building, an Osaka branch office in Higashiyodogawa-ku, Osaka, and an Osaka training center. Its stated capital is 10 million yen, and its sales for the fiscal year ending August 2025 were 10.2 billion yen. A related company, BBS International Co., Ltd., is also listed on the corporate profile. The company name TOEZ is explained on the official site as deriving from the Greek phrase "To Eu Zen" (living well). The philosophy holds that happiness is not merely animal survival (Zen) but the ethical "virtue" achieved by exercising the reason and intellect unique to humans; the Japanese idea of "Zen" is also encompassed. The "Toy" sound reflects the view that playing and enjoying — symbolized by toys — are higher activities of the human neocortex, the symbol of being human. The final "Z" is used to mean ultimate, final, or supreme, expressing not an end but "eternal inquiry that never ends." The management philosophy states the purpose of producing people with a highly balanced "heart, intellect, and body," based on the recognition that drawing out human potential is one of the most noble tasks for humanity. Baby Park's educational approach centers on the period up to age three. The official site states that the environment up to age three builds a child's foundation, and that the ability to speak and to control one's feelings is mostly formed during this period. It argues that scolding a child under three is "a hundred harms and not a single benefit," and that children raised at Baby Park do not need to be scolded. The brand frames itself as a classroom for mothers and fathers under the theme of the parent-child bond, with the belief that nothing influences a child's ability development more deeply than the bond of love between parent and child, and that the first thing to learn is not the child but the mother and father. The curriculum is organized into five classes, A through E, each spanning about seven months of age: A for 2 to 8 months, B for 9 months to 1 year 3 months, C for 1 year 4 months to 1 year 10 months, D for 1 year 11 months to 2 years 5 months, and E for 2 years 6 months to 3 years. The brand also offers a free trial lesson, beginning with an approximately 30-minute online "at-home" session that teaches parents play methods such as hand-play songs and picture-book reading, followed by an in-classroom trial. The site notes that participation in the at-home trial is required before the classroom trial, and that parents may attend alone if the child cannot join. By May 2026, the official site states that Baby Park and Toyz Academy Jr. together operate 236 classrooms nationwide, searchable by prefecture across Hokkaido and Tohoku, Kanto, Chubu, Kinki, Chugoku, Shikoku, and Kyushu-Okinawa regions. The brand family has expanded beyond the core Baby Park classes to include Kids Academy for ages 3 to 6, Toyz Academy Jr. for ages 3 to 6, and Toyz Academy for ages 6 to 12. The website also publishes parenting columns, including topics such as English education for young children, and features testimonials from mothers whose children attend Baby Park.

• 2026

  As of May 2026, Baby Park and Toyz Academy Jr. operate 236 classrooms nationwide.

• 2025

  TOEZ reports sales of 10.2 billion yen for the fiscal year ending August 2025.

• 2011

  TOEZ Co., Ltd. is established on February 1.

A parent-child early childhood education classroom focused on the parent-child bond, teaching parents how to develop their child's abilities during the critical period up to age three.

• Baby Park parent-child classes (ages 0–3)

  Five age-based classes A–E, each covering about seven months, from 2 months to 3 years old.

• Kids Academy (ages 3–6)

  A learning program for children aged 3 to 6, part of the Baby Park brand family.

• Toyz Academy Jr. (ages 3–6)

  A program for ages 3 to 6 included in the nationwide classroom count.

• Toyz Academy (ages 6–12)

  A program for ages 6 to 12 focused on conveying the joy of learning.

• Free trial lesson

  An online at-home session of about 30 minutes followed by an in-classroom trial.

1. 1【公式】0歳からの幼児教室ベビーパーク|幼児教育・知能教育babypark.jp
2. 2会社概要 | 0歳からの幼児教室【ベビーパーク】babypark.jp
3. 3Baby Park - Wikidatawikidata.org