B & B Sebring Fairmont Square Cinema 6
A six-screen B&B Theatres cinema in Sebring, Florida, part of America's fifth-largest movie theatre chain.
Last updated September 28, 2026
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Overview
B & B Sebring Fairmont Square Cinema 6 is a movie theatre in Sebring, Florida, United States, operating as a location of B&B Theatres, the fifth-largest theatre chain in America. The venue is a six-screen cinema serving the Sebring area with first-run films and the standard B&B concessions experience. B&B Theatres itself was formed in 1980 when the Bills and Bagby families — two Missouri exhibition families whose roots reach back to 1924 — joined forces in business and marriage. The company has grown into a multi-state circuit with hundreds of screens, bowling lanes, arcade games and in-house restaurant brands. Individual locations such as the Sebring Fairmont Square Cinema 6 carry the B&B name and benefit from the chain's booking power, loyalty program (Backstage Pass) and shared branding. The Sebring site is a community-scale multiplex rather than one of the chain's flagship entertainment complexes; amenities vary by location, and the full B&B entertainment mix (bowling, arcade, dining) is not guaranteed at every theatre. The cinema's core offer is the latest Hollywood releases on multiple screens with traditional concessions. As part of a privately held, family-run company headquartered in Liberty, Missouri, the Sebring Fairmont Square Cinema 6 is one node in a circuit spanning sixteen states. Its identity is tied to the B&B Theatres brand rather than to a standalone corporate entity.
History
The history of B&B Theatres, the chain to which the Sebring Fairmont Square Cinema 6 belongs, begins in 1924, when Elmer Bills, Sr. bought the Lyric Theatre in Salisbury, Missouri, and founded Bills Theatres. It was at that theatre that he met his future wife, Johnnie, who played piano accompaniment to silent films. Their son, Elmer Bills, Jr., was born into the business. In 1936 the elder Elmer hired ten-year-old Sterling Bagby as a concession clerk. Sterling later fought in World War II and returned to marry Pauline, a ticket seller from Higbee, Missouri. Together they started the Bagby Traveling Picture Show, roaming rural Missouri with films, projection equipment, seats and a snack bar, screening movies in barns, schools and parks. Their company eventually evolved into a Kansas circuit of drive-in theatres and indoor "hardtops." Meanwhile Elmer Bills, Jr. met his future wife Amy when both were thirteen — he called her "the best popcorn girl I ever hired" — and the two families' paths continued to intertwine. In 1980 the Bills and Bagby families formally joined forces — in business and through marriage — creating B&B Theatres, the name standing for Bills and Bagby. From that base the company expanded across the Midwest and beyond, growing from a regional Missouri and Kansas circuit into a national player. By the 2020s B&B Theatres described itself as the fifth-largest theatre chain in America, with 564 screens across 57 locations in sixteen states: Florida, Georgia, Iowa, Kansas, Minnesota, Missouri, Mississippi, North Carolina, Nebraska, New Jersey, Ohio, Oklahoma, South Carolina, Texas, Virginia and Washington. The circuit also operates 130 bowling lanes and more than 530 arcade games, and runs three distinct restaurant brands — Sterling's, Johnnie's Jazz Bar & Grille and Marquee Bar & Grille. Its auditorium formats include Marquee Suites, PLF GRAND SCREEN, screenPLAY!, MX4D, SCREEN-X, 4DX, MAX RELAX, Lyric and 21+ auditoriums. The Sebring Fairmont Square Cinema 6 is one of the chain's Florida locations, a six-screen cinema in Sebring, Florida. Like other B&B sites, it carries the B&B Theatres brand and offers first-run films with concessions; the broader entertainment amenities the chain promotes — bowling, arcade, dining — vary by location and are not guaranteed at every theatre. The venue's identity is therefore that of a local multiplex within a large, privately held, family-run exhibition company headquartered in Liberty, Missouri, whose stated mission is "to create magical entertainment experiences" and whose core values are family, fun, joy, innovation and integrity.
- 1980
The Bills and Bagby families join forces, creating B&B Theatres.
- 1936
Ten-year-old Sterling Bagby is hired as a concession clerk by Elmer Bills, Sr.
- 1924
Elmer Bills, Sr. buys the Lyric Theatre in Salisbury, Missouri, founding Bills Theatres.
B&B Theatres grows to 564 screens at 57 locations across 16 states, described as the fifth-largest theatre chain in America.
Products and positioning
Community multiplex within a large family-owned regional cinema chain.
Movie tickets and showtimes
Concessions and dining
Six-screen multiplex experience
Sources4 sources
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