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Bánh mi Sandwich

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A small Vietnamese-style bánh mì sandwich shop in Takadanobaba, Tokyo, run as a single-location restaurant and promoted through its own blog.

Last updated September 26, 2026

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Overview

Bánh mi Sandwich (バインミー☆サンドイッチ) is a small Japanese restaurant specializing in bánh mì, the Vietnamese baguette sandwich. It operates from a single location in Takadanobaba, Shinjuku-ku, Tokyo, about a one-minute walk from Takadanobaba Station. The shop's address is 4-9-18 Takadanobaba, Azekami Seven Building 101, and its telephone number is 03-5937-4547. It is a private, independent business rather than a chain, and it uses a blog hosted on Exblog (banhmi3.exblog.jp) as its main online presence, where it posts menus, weekly specials, store information, media mentions, and notices. The shop's regular opening hours are Tuesday through Saturday, with weekday hours from 11:00 to 19:00, Saturday from 11:00 to 18:00, and holidays from 11:00 to 17:00; in all cases it closes when items sell out. It is closed every Sunday and Monday. Reservations or hold orders can be made by phone, with calls requested from 9:30 a.m. on business days. The shop asks customers not to take photographs inside, and to avoid including people when photographing the exterior. Its menu centers on bánh mì, including a standard bánh mì menu and a weekly changing menu, and the blog also documents a "monthly bánh mì" feature and a "NY bánh mì trip." The blog archive shows posts from at least December 2009 through December 2018, indicating a long-running small food business. The shop is not a large corporate brand; it is a local restaurant brand built around a specific product and a loyal neighborhood following.

History

Bánh mi Sandwich is a small independent restaurant in Takadanobaba, Tokyo, dedicated to bánh mì, the Vietnamese sandwich made with a baguette. Its online presence is a blog on Exblog under the name バインミー☆サンドイッチ, which serves as the shop's official website. The blog archive contains posts from at least December 2009 through December 2018, suggesting the shop has been operating and communicating with customers for many years. The shop is located about a one-minute walk from Takadanobaba Station, at 4-9-18 Takadanobaba, Azekami Seven Building 101, Shinjuku-ku, Tokyo. It is a single-location business, not a chain, and it presents itself as a Vietnamese sandwich shop. Its blog categories include the bánh mì menu, a weekly changing menu, access and store information, notices, media coverage, a monthly bánh mì feature, and a New York bánh mì trip, indicating that the shop engages with bánh mì culture beyond its own counter. Operationally, the shop opens Tuesday through Saturday, with weekday hours from 11:00 to 19:00, Saturday from 11:00 to 18:00, and holidays from 11:00 to 17:00, closing when items sell out. It is closed on Sundays and Mondays. Customers can place hold orders by phone, with calls accepted from 9:30 a.m. on business days. The shop requests that customers refrain from photographing the interior and avoid including people when photographing the exterior. The available evidence does not identify a founder, founding year, parent company, or ownership structure beyond the fact that it is a private, independent shop. Wikidata describes the subject simply as a "Japanese restaurant chain," but the official blog describes a single shop in Takadanobaba, so the dossier treats it as a single-location restaurant brand rather than a multi-unit chain. The shop's identity is closely tied to its bánh mì specialty and its blog, which functions as a menu board, news channel, and customer communication tool.

  • Blog archive shows posts from at least December 2009

  • Blog archive shows posts through December 2018

Products and positioning

A neighborhood bánh mì specialty shop in Takadanobaba, Tokyo, offering Vietnamese-style sandwiches with a rotating menu and a personal, blog-based communication style.

  • Bánh mì

    Vietnamese-style baguette sandwich, the shop's core product.

  • Weekly changing menu

    A rotating menu item posted on the shop blog.

  • Monthly bánh mì

    A monthly special featured on the blog.

Sources2 sources

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