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Azimo

Azimo is a cross-border payments brand founded in the United Kingdom that became part of Papaya Global's workforce-payments infrastructure.

Last updated August 31, 2026

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Overview

Azimo was a digital money-transfer and payments business founded in London in 2012. It originally operated as a direct-to-consumer remittance service, allowing individuals to send money across borders through online and mobile channels. The service was designed to provide a digital alternative to traditional remittance providers, combining electronic transfers with access to cash-pickup networks in destination countries. At its consumer-service peak, Azimo supported transfers to approximately 190 receiving countries and more than 80 currencies. Its network included more than 270,000 cash-pickup locations, and the platform was reported to have around half a million customers. By October 2019, the countries from which customers could send money had been concentrated in Europe, particularly the European Union and other European markets, although the receiving network remained international. The company raised venture funding during its early growth period. Its Series A and Series B financing, reported together at approximately $31 million by early 2016, included participation from Frog Capital, Greycroft, MCI.TechVentures, e.ventures and Quona Capital. In May 2016, Japanese e-commerce company Rakuten invested in Azimo to support further international expansion, including growth in Asian markets. These investments supported product development, geographic expansion and the scaling of Azimo's payments infrastructure. Azimo also developed its mobile product as a central part of the customer experience. An updated application released in 2016 added features such as in-app chat and biometric security. These functions reflected the brand's emphasis on convenient, app-based transfers and additional account-access controls rather than branch-based money transmission. The company's corporate structure and location changed after the United Kingdom's decision to leave the European Union. In 2020, Azimo moved its headquarters to Amsterdam, while retaining a development office in Krakow, Poland. The relocation was intended to support continued access to European financial-services infrastructure and licensing arrangements after Brexit. In March 2022, New York-based workforce-management and payments provider Papaya Global acquired Azimo. The transaction changed Azimo's strategic role: instead of primarily serving retail consumers sending remittances, its regulated payment capabilities and technical infrastructure were incorporated into Papaya Global's international payments offering. Azimo's licenses in the United Kingdom and European Economic Area, together with licenses in other major jurisdictions, helped support compliant cross-border payments for workforce-related use cases. Azimo discontinued its consumer money-transfer service in August 2022. Within Papaya Global, the Azimo platform and regulatory capabilities have been used to support payments such as employee net salaries, contractor compensation, payments to tax authorities and vendor payments. Accordingly, Azimo is best understood today as a payments infrastructure and regulated-services brand within Papaya Global rather than as an independent consumer remittance provider. Public information does not establish a separate standalone consumer operating model after the 2022 discontinuation.

History

Azimo was established in London in October 2012 as a digital cross-border remittance company. Its initial proposition was aimed at consumers who needed to send money internationally without relying exclusively on conventional bank branches or money-transfer agents. Customers could initiate transfers online or through mobile devices, while recipients could receive funds through bank accounts or cash-pickup locations, depending on the destination market. The company pursued a technology-led growth model. Its platform connected customers to a large international receiving network and was reported to cover about 190 receiving countries, more than 80 currencies and over 270,000 cash-pickup locations. This combination of digital ordering and local payout options allowed Azimo to serve customers who wanted mobile convenience while still supporting recipients who depended on cash collection. By October 2019, the company's sending markets had become concentrated in Europe, primarily the European Union and related European jurisdictions. Azimo raised institutional venture capital during its early expansion. Funding associated with its Series A and B rounds was reported at approximately $31 million by early 2016. Investors included Frog Capital, Greycroft, MCI.TechVentures, e.ventures and Quona Capital. Rakuten invested in May 2016, providing additional support for expansion and product development. The investment activity reflected the broader growth of digital remittances and the effort by fintech companies to compete with established international-transfer providers. Product development remained centered on the mobile experience. In 2016, Azimo released an updated application with in-app chat and biometric security. These features strengthened customer communication and account-access controls while reinforcing the company's image as a mobile-first remittance provider. At the time, the platform was reported to have approximately half a million customers. Brexit prompted a change in Azimo's European corporate footprint. In 2020, the company moved its headquarters to Amsterdam, Netherlands, while maintaining a development office in Krakow, Poland. The relocation placed the business within the European Union while preserving its established engineering presence in Poland. The company continued to maintain a United Kingdom connection through its origins and payment licensing arrangements. A major strategic transition occurred in March 2022, when Papaya Global acquired Azimo. Papaya Global, headquartered in New York, provided workforce-management and global-payments services. Rather than continuing Azimo solely as a consumer remittance brand, Papaya incorporated Azimo's licensed payment services and technical infrastructure into its workforce-payments model. The capabilities supported international transactions involving employee salaries, contractor payments, tax authorities and vendors. The consumer business was discontinued in August 2022. This ended Azimo's publicly described direct-to-consumer money-transfer operation and marked the completion of its transition from a retail remittance service to a regulated payments component within Papaya Global. The acquired licenses, including capabilities in the United Kingdom and European Economic Area and other major jurisdictions, were intended to help Papaya deliver compliant cross-border workforce payments. Publicly available reference material does not identify a separate post-2022 consumer product or a standalone Azimo management team.

  • 2022

    Acquisition by Papaya Global

    [1]

    Papaya Global acquires Azimo and integrates its payment licenses and infrastructure into a global workforce-payments platform.

  • 2022

    Consumer remittance service is discontinued

    [1]

    Azimo ends its direct-to-consumer money-transfer service in August as the business shifts toward Papaya Global's workforce-payments operations.

  • 2020

    Headquarters move to Amsterdam

    [1]

    The company relocates its headquarters to the Netherlands after Brexit and retains development operations in Krakow.

  • 2016

    Rakuten invests in Azimo

    [1]

    Rakuten invests to help accelerate Azimo's international expansion, particularly its efforts to develop in Asia.

  • 2016

    Mobile application is upgraded

    [1]

    Azimo adds in-app chat and biometric security to an updated version of its mobile application.

  • 2015

    Series A and B funding supports expansion

    [1]

    The company raises financing reported at approximately $31 million in total across Series A and B rounds, with several specialist venture investors participating.

  • 2012

    Azimo is founded in London

    [1]

    Azimo begins operations as a digital consumer money-transfer and international remittance service.

Products and positioning

Azimo was positioned first as a convenient, digitally delivered alternative to traditional international remittance services, emphasizing mobile access, broad destination coverage, cash pickup and security features. Following its acquisition by Papaya Global, its positioning shifted toward regulated cross-border payment infrastructure for global workforce and payroll transactions.

  • Digital money transfer · 2012

    Azimo consumer remittance service

    Azimo's original core product allowed individuals to send money across borders through digital channels. The service supported transfers to a large international receiving network, with recipients able to receive funds through bank accounts or cash-pickup locations where available. At its reported peak, the platform covered approximately 190 receiving countries, more than 80 currencies and over 270,000 cash-pickup locations. Sending markets were concentrated in Europe by 2019.

  • Fintech application · 2012

    Azimo mobile application

    The mobile application provided the main digital interface for initiating and managing international money transfers. An updated version released in 2016 added in-app chat and biometric security, reinforcing the service's mobile-first design and adding communication and account-access features.

  • Payments infrastructure · 2022

    Papaya Global workforce-payments infrastructure

    Following Papaya Global's acquisition of Azimo, the company's regulated payment services and technical infrastructure were incorporated into Papaya's global workforce-payments offering. The capabilities support cross-border transactions such as employee net salaries, contractor payments, payments to tax authorities and vendor disbursements.

Brand decisions

  • 2022

    Sell Azimo to Papaya GlobalM&A

    Background

    Papaya Global sought payment capabilities and regulated infrastructure to support its international workforce-management and payroll offering.

    Action taken

    Papaya Global acquired Azimo in March 2022 and incorporated its payment services, licenses and infrastructure into the parent company's global payments operation.

    Aftermath

    Azimo moved from a direct-to-consumer remittance model toward workforce-related payments, including salary, contractor, tax and vendor transactions.

  • 2022

    Discontinue consumer money transfersStrategy

    Background

    After its acquisition by Papaya Global, Azimo's strategic role shifted from retail remittances to regulated payments infrastructure for global workforce transactions.

    Action taken

    Azimo discontinued its consumer money-transfer services in August 2022.

    Aftermath

    The consumer-facing remittance service ended, while Azimo's payment capabilities continued within Papaya Global's workforce-payments model.

  • 2020

    Relocate headquarters to the Netherlands after BrexitStrategy

    Background

    Azimo changed its headquarters from the United Kingdom to Amsterdam while maintaining a development office in Krakow, Poland. The move followed Brexit and supported the company's European operating and licensing structure.

    Action taken

    The company established Amsterdam as its headquarters and continued development operations in Poland.

    Aftermath

    Azimo retained a European base and continued operating its international payments business before later being acquired by Papaya Global.

Recent events

  • 2022

    Papaya Global acquires Azimo[1]

    M&A

    Papaya Global acquired Azimo and incorporated its licensed payment services and infrastructure into Papaya's global workforce-payments offering.

  • 2022

    Azimo ends its consumer money-transfer service[1]

    Other

    Azimo discontinued its direct-to-consumer money-transfer service in August, following its acquisition by Papaya Global and the shift toward business and workforce payments.

  • 2020

    Azimo relocates its headquarters to the Netherlands[1]

    Other

    Azimo moved its headquarters from the United Kingdom to Amsterdam after Brexit, while maintaining a development office in Krakow, Poland.

  • 2016

    Rakuten invests in Azimo[1]

    Other

    Rakuten invested in the remittance company to support international expansion, including the development of its presence in Asian markets.

  • 2016

    Azimo launches an updated mobile application[1]

    Product launch

    The updated app introduced in-app chat and biometric security alongside Azimo's digital money-transfer functionality.

  • 2015

    Azimo raises early-stage funding for international money transfers[1]

    Other

    Azimo's Series A and Series B financing brought reported total funding to approximately $31 million and included Frog Capital, Greycroft, MCI.TechVentures, e.ventures and Quona Capital.

Sources4 sources

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