Ayala Malls The 30th

Ayala Malls The 30th is a shopping and lifestyle center in Pasig, Metro Manila, Philippines, developed and managed by Ayala Malls. It is located at 30 Meralco Avenue in the Ortigas Center area, a location that supplied the mall with its name. The property is notable within the Ayala Malls portfolio because it was the company's first mall in Ortigas Center and its first in Pasig. It was also the first Ayala Mall to be managed by Mariana Zobel De Ayala. The mall opened to the public on January 12, 2017. Before opening, it was associated with the working names The District Pasig and Paradigm. The completed center occupies approximately two hectares and is positioned across from The Alexandra, between the Renaissance residential condominiums and the Mimaropa regional office of the Philippine Department of Education. Its location gives it a mixed catchment of nearby residents, office workers, students, government employees and visitors traveling through the wider Ortigas district. The 30th is a four-level center with approximately 184 shops, restaurants and service businesses. Its tenant mix combines everyday retail, food and beverage, personal services and leisure uses rather than focusing on a single specialist category. Rustan's Supermarket serves as the anchor supermarket, supporting the center's convenience and neighborhood-shopping role. Service Avenue provides a dedicated concentration of service-oriented tenants. Outdoor space is a significant part of the mall's identity. Corte, a two-level open-air garden and event area outside the main building, provides space for public programs and other gatherings and has functioned as an events venue. The mall has also offered entertainment through a Timezone branch and Mystery Manila escape room. Its cinema component historically comprised four screens, including two with reclining seats; these cinemas were permanently closed in 2025 according to the referenced material. The center has three basement parking levels and is designed as a compact, urban community mall serving the established Ortigas and Pasig market. Its positioning reflects Ayala Malls' broader strategy of placing retail, dining, services and entertainment in mixed-use urban districts. Although the available reference material does not provide detailed information about later renovations, tenant changes, financial performance or current management, the mall remains identified as an Ayala Malls property and an important neighborhood-oriented retail center in Pasig.

Ayala Malls The 30th is an Ayala Malls shopping center in Pasig, Metro Manila, Philippines. The project was associated during development with the working names The District Pasig and Paradigm. Its final name refers to its address at 30 Meralco Avenue. The mall opened on January 12, 2017. It represented Ayala Malls' entry into the Ortigas Center area and was the company's first mall in Pasig. It was also the first Ayala Mall managed by Mariana Zobel De Ayala. The property occupies roughly two hectares and sits across from The Alexandra, between the Renaissance residential condominiums and the Mimaropa regional office of the Department of Education. The completed center consists of four retail levels and approximately 184 shops, restaurants and service establishments. Rustan's Supermarket is its anchor, while Service Avenue groups service-oriented businesses. Three basement levels provide parking. The development also incorporates Corte, a two-level open-air garden outside the principal mall structure. Corte became a venue for events and a notable outdoor element of the property. Entertainment uses have included a Timezone branch and Mystery Manila escape room. The mall previously operated four cinemas, two of which featured reclining seats. Those cinemas were permanently closed in 2025. The available reference material does not document whether the cinema areas were replaced, nor does it provide detailed information on later tenant changes, financial results or current executive leadership. The 30th is best understood as a compact urban community mall rather than a regional destination center. Its tenant mix and location support daily shopping, dining, services and leisure for nearby residential communities, offices and institutions in the wider Pasig and Ortigas market.

• 2025

  Cinema component closes

  [1]Ayala Malls The 30then.wikipedia.org

  The mall's four cinemas, including two auditoriums with reclining seats, are permanently closed.

• 2017

  Mall opens in Pasig

  [1]Ayala Malls The 30then.wikipedia.org

  Ayala Malls The 30th opens on January 12 at 30 Meralco Avenue, becoming Ayala Malls' first mall in Pasig and Ortigas Center.

An urban community and lifestyle shopping center serving residents, workers and visitors in Pasig and the Ortigas Center area, with a combination of everyday retail, dining, services, entertainment and event space.

• Shopping mall · 2017

  Retail and dining tenancy

  The core offering is a mix of approximately 184 shops, restaurants and service businesses distributed across four levels. The combination is intended to support routine neighborhood shopping as well as dining and lifestyle visits.

• Supermarket · 2017

  Rustan's Supermarket

  Rustan's Supermarket serves as the mall's anchor grocery tenant, adding everyday food, household and convenience shopping to the center's broader retail and lifestyle mix.

• Events and public space · 2017

  Corte

  Corte is a two-level open-air garden and event area outside the main mall building. It provides an outdoor setting for events and public activities and is a distinctive architectural and experiential feature of the property.

• Entertainment · 2017

  Entertainment facilities

  Entertainment offerings have included a Timezone branch, a Mystery Manila escape room and a four-screen cinema complex. The cinema complex, including two auditoriums with reclining seats, was permanently closed in 2025.

• 2025

  Permanent cinema closureOther

  Background

  Ayala Malls The 30th had operated four cinemas, including two equipped with reclining seats.

  Action taken

  The cinema component was permanently closed in 2025.

  Aftermath

  The available reference does not identify the replacement use of the former cinema space or quantify the effect on the mall's overall tenant mix.

  Source

• 2025

  The 30th cinema operations permanently close[1]Ayala Malls The 30then.wikipedia.org

  Other

  The mall's four-cinema component, which included two auditoriums with reclining seats, was permanently closed in 2025.

• 2017

  Ayala Malls The 30th opens in Pasig[1]Ayala Malls The 30then.wikipedia.org

  Other

  Ayala Malls The 30th opened on January 12, 2017, becoming Ayala Malls' first shopping center in Ortigas Center and Pasig.

1. 1Ayala Malls The 30then.wikipedia.org