Ayala Malls Feliz

Ayala Malls Feliz, also known as Feliz Town Center, is a shopping mall developed and managed by Ayala Malls in Pasig, Metro Manila, Philippines. The center is positioned along the Marikina–Infanta Highway, close to the boundary between Pasig and Marikina, and serves the surrounding residential and urban communities. It opened on December 21, 2017, becoming Ayala Malls’ second shopping center in Pasig after Ayala Malls The 30th. The name “Feliz” is Spanish for “happy”; it also relates to Ligaya, the name associated with the intersection where the mall is located. The development consists of four principal levels and includes a central garden and events area. Its design combines everyday retail and services with leisure-oriented facilities intended to support repeat community visits. A fifth-floor sky park adds restaurants and shops above the main retail floors, giving the complex an additional dining and activity destination. The mall also includes cinemas and other recreational amenities. Its major retail anchors include Metro Department Store and Metro Supermarket. The tenant mix also includes international apparel, fitness, entertainment, and appliance businesses. Notable occupants identified in reference material include a two-level H&M store, Anytime Fitness, and Automatic Centre. The center’s entertainment offer includes a large Timezone branch, which opened in April 2018. In October 2021, that entertainment venue added a trampoline park, extending its family-oriented recreation offer. Ayala Malls Feliz was described as Ayala Malls’ largest mall development of 2017. Its combination of supermarkets, department-store retail, fashion, dining, cinemas, recreation, and open-air communal areas gives it a neighborhood and lifestyle-center role rather than a narrowly specialized retail identity. The available reference material does not establish a separate corporate website, financial performance, executive roster, or major controversies for the individual mall.

Ayala Malls Feliz was developed as part of Ayala Malls’ expansion of its shopping-center network in Metro Manila. The mall is located in Pasig along the Marikina–Infanta Highway, near the boundary with Marikina. Its location places it at a major urban corridor serving communities in eastern Metro Manila and helps explain its emphasis on practical retail, food, entertainment, and neighborhood-oriented services. The center opened on December 21, 2017. It was Ayala Malls’ second mall in Pasig, following Ayala Malls The 30th. The project was characterized in the available reference material as Ayala Malls’ largest mall development for 2017. Rather than being presented solely as a conventional enclosed retail complex, Feliz was planned with communal and leisure components, including a central garden, an events area, cinemas, recreational facilities, and a sky park on the fifth floor. The name Feliz comes from the Spanish word for “happy.” It is also connected with Ligaya, the name associated with the intersection where the mall stands; “ligaya” is a Tagalog word associated with happiness. This naming reflects the center’s intended identity as a destination for shopping, dining, recreation, and social activity. The mall’s principal anchors are Metro Department Store and Metro Supermarket, providing general merchandise and grocery shopping. Its other reported tenants and facilities broaden the offer into apparel, fitness, appliances, dining, and entertainment. A two-level H&M store provides an international fashion component, while Anytime Fitness and Automatic Centre represent fitness and appliance retail respectively. A notable post-opening development occurred in April 2018, when Timezone opened a large branch at the mall. This strengthened Feliz’s family and youth entertainment role. In October 2021, the Timezone location added a trampoline park, creating an additional active-recreation attraction within the complex. The available reference material does not document changes in ownership, a rebranding, closure, major litigation, scandals, or financial results for the mall. Ayala Malls remains identified as the developer and manager, with Ayala Land as owner and the Ayala Group as the broader corporate affiliation.

• 2021

  Trampoline park added

  [1]Ayala Malls Felizen.wikipedia.org

  The Timezone branch introduced a trampoline park in October 2021.

• 2018

  Timezone branch begins operations

  [1]Ayala Malls Felizen.wikipedia.org

  A major Timezone entertainment branch opened at the mall in April 2018.

• 2017

  Mall opens

  [1]Ayala Malls Felizen.wikipedia.org

  Ayala Malls Feliz opened on December 21, 2017, in Pasig along the Marikina–Infanta Highway.

A community-oriented shopping and lifestyle center combining essential retail anchors, fashion, dining, cinemas, family entertainment, fitness, and open-air gathering spaces.

• Department store

  Metro Department Store

  A principal anchor tenant providing general department-store merchandise across categories typically associated with apparel, home goods, personal items, and other everyday retail needs. Its presence gives the mall a broad-based shopping component beyond specialty stores.

• Supermarket

  Metro Supermarket

  The mall’s supermarket anchor, supplying groceries and household necessities for nearby residents and routine community shopping. The supermarket supports the center’s neighborhood-mall positioning by providing recurring everyday visits in addition to discretionary retail traffic.

• Family entertainment · 2018

  Timezone

  A large arcade and entertainment venue that opened at Ayala Malls Feliz in April 2018. The facility contributes gaming and recreational activities suited to families, children, and young people. A trampoline park was added to the location in October 2021.

• Open-air retail and dining area · 2017

  Sky park

  A fifth-floor open-air destination featuring shops and restaurants. The sky park extends the mall’s usable visitor space beyond its primary enclosed floors and complements the central garden and events area with an additional leisure and dining setting.

• Entertainment · 2017

  Cinemas and recreational facilities

  The mall includes cinemas and other recreational facilities as part of its lifestyle and community offering. These amenities help position Feliz as a destination for leisure and social visits as well as shopping.

• 2021

  Timezone trampoline park introductionProduct launch

  Background

  Timezone had operated a large entertainment branch at Ayala Malls Feliz since April 2018.

  Action taken

  The venue added a trampoline park in October 2021.

  Aftermath

  The addition broadened the mall’s family-oriented recreation offer with an active-play attraction.

  Source

• 2017

  Launch of a community-oriented mall in PasigStrategy

  Background

  Ayala Malls developed Feliz as its second mall in Pasig and as a large 2017 project serving the corridor near the Pasig–Marikina boundary.

  Action taken

  The center opened with multiple levels of retail, a central garden, an events area, cinemas, recreational facilities, and a fifth-floor sky park with shops and restaurants.

  Aftermath

  The mall established a mixed retail, dining, and entertainment destination in the eastern Metro Manila community market.

  Source

• 2021

  Timezone adds a trampoline park[1]Ayala Malls Felizen.wikipedia.org

  Product launch

  The Timezone branch at Ayala Malls Feliz introduced a trampoline park in October 2021, expanding its family entertainment offer.

• 2018

  Timezone opens a major branch at Ayala Malls Feliz[1]Ayala Malls Felizen.wikipedia.org

  Other

  A Timezone entertainment branch opened at the mall in April 2018, adding a substantial arcade and recreational component to the center.

• 2017

  Ayala Malls Feliz opens in Pasig[1]Ayala Malls Felizen.wikipedia.org

  Other

  Ayala Malls Feliz opened on December 21, 2017, along the Marikina–Infanta Highway near the Pasig–Marikina boundary.

1. 1Ayala Malls Felizen.wikipedia.org