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Ayala Malls Central Bloc

A large Ayala Malls shopping and lifestyle complex serving Cebu IT Park and the wider Cebu City market.

Last updated August 25, 2026

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Overview

Ayala Malls Central Bloc is a shopping and lifestyle center in Cebu IT Park, Cebu City, Philippines. Developed within the Central Bloc project by Cebu Holdings Incorporated, an Ayala Land affiliate, it became the second Ayala mall in Cebu City after Ayala Center Cebu and the fifth Ayala regional mall in the Visayas and Mindanao area. The mall opened to the public on December 6, 2019, following a development process that began with the project groundbreaking on March 20, 2015. The mall occupies part of a 2.2-hectare Central Bloc development and was planned as a retail destination integrated into one of Cebu's major business and technology districts. Its location gives it a large potential customer base among business-process-outsourcing employees, office workers, residents, students, visitors, and nearby hotel and condominium occupants. The mall was originally expected to open in October 2019, but its launch was moved to December 2019. Central Bloc has approximately 45,000 square meters of gross leasable area and was designed to accommodate as many as 500 stores. Its five-level retail component combines shopping, dining, entertainment, and services. Facilities described for the complex include four digital cinemas, an indoor activity center, a fashion gallery, a food court, a basement supermarket, and three levels of basement parking. These features position the property as a mixed-use urban mall rather than a single-purpose retail facility. At launch, Ayala Malls VisMin management described the center's primary target market as people working in the surrounding business-process-outsourcing industry. The mall initially operated from 11:00 a.m. to 11:00 p.m. According to the available reference material, its regular schedule later changed to 10:00 a.m. to 10:00 p.m., making it notable among Ayala's malls outside Metro Manila for maintaining those daily hours. Central Bloc is part of Ayala Land's broader strategy of developing integrated commercial districts around transport, office, residential, hospitality, and retail uses. Its role is therefore both that of a conventional shopping mall and of a supporting amenity for Cebu IT Park. The available public material does not identify a separate founder, a distinct corporate listing, or financial results for the individual mall. It also does not provide evidence that the mall operates outside the Philippines.

History

Ayala Malls Central Bloc forms part of the Central Bloc mixed-use development in Cebu IT Park, Cebu City. The project was developed by Cebu Holdings Incorporated within the Ayala Land group. Its development reflects the expansion of Ayala's mall network beyond Metro Manila and the company's use of integrated commercial projects to support major office and urban districts. The Central Bloc project broke ground on March 20, 2015, on a 2.2-hectare site. The shopping mall was conceived as one component of the wider project and was planned to accommodate up to 500 stores. Its location inside Cebu IT Park made the property particularly relevant to the district's large office and business-process-outsourcing workforce, while also giving it access to residents, visitors, and users of surrounding mixed-use facilities. The mall was initially expected to open in October 2019. The opening was subsequently deferred, and Ayala Malls Central Bloc began operations on December 6, 2019. Its opening made it the second Ayala mall in Cebu City, following Ayala Center Cebu, and the fifth Ayala regional mall in the Visayas and Mindanao region according to the available reference material. The new center provided a large retail and entertainment venue within Cebu's technology and business hub. The completed mall contains five levels of retail development and approximately 45,000 square meters of gross leasable area. Its tenant and facility mix includes shopping stores, dining outlets, four digital cinemas, an indoor activity center, a fashion gallery, a food court, and a basement supermarket. Three basement levels provide parking. These components give the property a broad lifestyle and convenience function rather than limiting it to traditional merchandise retail. Management initially described the mall's principal target audience as employees in the surrounding business-process-outsourcing sector. At launch, stated operating hours were 11:00 a.m. to 11:00 p.m. The available account later records a change to 10:00 a.m. to 10:00 p.m. daily, identifying this schedule as unusual among Ayala malls outside Metro Manila. Only a few months after opening, the mall experienced a minor public-safety incident when its outdoor Christmas tree caught fire on December 26, 2019. The mall's emergency quick-response team extinguished the fire. The Bureau of Fire Protection reportedly attributed the incident provisionally to faulty wiring that had been exposed to rain. The available sources do not report major injuries, a prolonged closure, litigation, or a corporate scandal arising from the event. Public reference material provides limited information about individual executives, tenant brands, later expansions, financial performance, or subsequent strategic changes. Central Bloc remains an Ayala Malls property serving Cebu IT Park and the surrounding Cebu City market.

  • 2019

    Ayala Malls Central Bloc opens

    [1]

    The mall opened on December 6, 2019, becoming the second Ayala mall in Cebu City and a major retail element of Central Bloc.

  • 2019

    Christmas tree fire

    [1]

    An outdoor Christmas tree caught fire on December 26, 2019. The mall's emergency team extinguished it, while faulty wiring exposed to rain was cited as a likely cause.

  • 2015

    Central Bloc project breaks ground

    [1]

    Ayala Land broke ground on March 20, 2015, for the Central Bloc project, a 2.2-hectare development in Cebu IT Park that included the future shopping mall.

Products and positioning

An urban, mid-to-upper-market Ayala shopping and lifestyle center serving Cebu IT Park, with particular emphasis on office workers and the business-process-outsourcing community.

  • Shopping · 2019

    Retail stores

    The mall provides a multi-level retail environment intended to accommodate as many as 500 stores. Its tenant mix is designed for everyday shopping, fashion, lifestyle purchases, services, and the needs of workers and residents in and around Cebu IT Park. The available sources do not enumerate individual tenant brands.

  • Food and beverage · 2019

    Dining and food court

    Central Bloc includes dining outlets and a food court serving the office, residential, and visitor populations around Cebu IT Park. These facilities form part of the mall's broader lifestyle role and complement its retail, cinema, and recreational uses. Specific restaurant tenants are not identified in the available reference material.

  • Entertainment · 2019

    Digital cinemas

    Four digital cinemas provide the mall's principal film-entertainment offering. Their inclusion supports Central Bloc's positioning as a full-service urban destination for both daytime office users and evening or weekend visitors.

  • Recreation · 2019

    Indoor activity center

    The indoor activity center adds a recreational component to the shopping complex. It broadens the mall's appeal beyond merchandise and dining, although the available sources do not specify the operator, activities, or current tenant configuration.

  • Grocery retail · 2019

    Basement supermarket

    A supermarket located in the basement provides grocery and household shopping within the mall. It contributes a convenience-oriented service for nearby workers, residents, and visitors, but the available references do not identify the supermarket brand.

Brand decisions

  • 2019

    Targeting Cebu IT Park's BPO workforceStrategy

    Background

    Central Bloc was developed inside Cebu IT Park, a major office and technology district. Ayala Malls VisMin management identified business-process-outsourcing employees as the mall's main target market.

    Action taken

    The mall combined retail, food, cinema, recreation, grocery, and parking facilities and initially adopted operating hours from 11:00 a.m. to 11:00 p.m.

    Aftermath

    The available sources later record a schedule of 10:00 a.m. to 10:00 p.m. daily. No performance figures are provided.

Recent events

  • 2019

    Ayala Malls Central Bloc opens in Cebu IT Park[1]

    Other

    Ayala Malls Central Bloc opened on December 6, 2019, becoming the second Ayala mall in Cebu City and a major retail component of the Central Bloc development in Cebu IT Park.

  • 2019

    Outdoor Christmas tree catches fire at Central Bloc[1]

    Other

    On December 26, 2019, an outdoor Christmas tree at the mall caught fire approximately 20 days after opening. The mall's emergency response team extinguished the fire promptly. The Bureau of Fire Protection reportedly considered faulty wiring exposed to rain a likely cause.

Sources2 sources

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