
Axiata
Malaysian multinational telecommunications group with mobile, broadband, infrastructure and digital-service interests across Asia.
Last updated August 31, 2026
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Overview
Axiata Group Berhad is a Malaysian multinational telecommunications and investment-holding group focused primarily on emerging markets in Southeast Asia and South Asia. Its businesses span mobile communications, fixed and wireless broadband, telecommunications infrastructure, digital services and related consulting or operating activities. Rather than presenting itself as a single consumer mobile brand in every market, Axiata operates through a portfolio of subsidiaries, associates and infrastructure businesses, including major operating brands such as CelcomDigi in Malaysia, XL Axiata and XLSmart in Indonesia, Dialog in Sri Lanka, Robi in Bangladesh and Smart in Cambodia. The group originated as TM International Berhad, the international and mobile-operations arm of Telekom Malaysia. It was incorporated on 12 June 1992 and was subsequently separated from Telekom Malaysia. The demerger enabled the international telecommunications business to operate as an independently listed company. TM International was listed on the Main Board of Bursa Malaysia in 2008. On 2 April 2009, the company adopted the Axiata name and introduced a new visual identity and the tagline “Advancing Asia,” signalling a strategy centered on building a regional telecommunications platform rather than remaining primarily a domestic Malaysian operator. Axiata expanded by taking controlling or significant interests in mobile operators in several Asian markets. Its portfolio has changed over time as the group recycled capital, exited selected markets and consolidated others. It previously held or operated businesses associated with Ncell in Nepal, M1 in Singapore and Idea in India, but these interests were later disposed of or ceased to form part of the operating portfolio described by the group. In Malaysia, Axiata’s Celcom business was combined with Digi, an affiliate of Telenor, creating CelcomDigi in 2022. In Indonesia, the group has been associated with XL Axiata and later with the XLSmart combination. Axiata has also developed EDOTCO as a telecommunications-tower and infrastructure platform, giving the group exposure beyond retail mobile services. The company’s strategic model combines direct operating control, minority investments and regional infrastructure ownership. This approach gives Axiata exposure to subscriber growth, mobile-data adoption, broadband demand, enterprise connectivity and the digitization of emerging Asian economies, while also requiring it to manage regulatory conditions, spectrum costs, currency movements and intense competition from other regional and national operators. Its main competitors vary by market; examples include Telkomsel in Indonesia and Grameenphone in Bangladesh. Axiata is listed in Malaysia under the ticker AXIATA. Its corporate role is principally that of a regional telecommunications group and investment holder, while its customer-facing products are generally delivered under local operating brands. The group’s stated regional orientation, portfolio transactions and infrastructure investments have made it one of the more prominent Southeast Asian telecommunications companies. Its present identity is therefore best understood as a multi-market telecommunications platform with operating, infrastructure and digital-service interests across Asia.
History
Axiata’s history began within Telekom Malaysia’s international and mobile-operations structure. The business was incorporated as TM International Berhad on 12 June 1992. Its initial role was to manage telecommunications activities outside Telekom Malaysia’s core domestic operations, including mobile and international interests. As the regional telecommunications market developed, the business became increasingly oriented toward building a portfolio of operators in high-growth Asian markets. A major structural change came with the separation of TM International from Telekom Malaysia. The demerger allowed the international business to operate with its own capital structure, management priorities and acquisition strategy. TM International subsequently listed on the Main Board of Bursa Malaysia in 2008. The listing established the company as an independent public telecommunications group and provided a platform for further regional expansion. On 2 April 2009, TM International was renamed Axiata Group Berhad. The rebranding introduced a new corporate logo and the “Advancing Asia” tagline. The new identity reflected the group’s ambition to operate as a pan-Asian telecommunications company rather than as an international division associated with a Malaysian incumbent. Axiata developed interests in mobile operators across Malaysia, Indonesia, Sri Lanka, Bangladesh and Cambodia, while also holding positions in non-mobile telecommunications activities in markets including Thailand and Pakistan. The group’s portfolio evolved through both acquisitions and disposals. Its businesses included stakes or operating interests associated with Celcom in Malaysia, XL Axiata in Indonesia, Dialog in Sri Lanka, Robi in Bangladesh and Smart in Cambodia. It also acquired an interest in Ncell in Nepal, operated or held M1 in Singapore and participated in India’s Idea business. These holdings gave Axiata exposure to different regulatory systems, population profiles and stages of mobile-data development, but also increased the complexity of managing a geographically dispersed portfolio. Axiata also expanded into passive telecommunications infrastructure through EDOTCO. Tower ownership and operation complemented the group’s mobile businesses by creating a potentially more stable infrastructure-oriented revenue base and by enabling network sharing and investment across several markets. In 2018, the group was reported to be considering an initial public offering for EDOTCO, although the reference material does not establish that such an offering was completed. During the late 2010s and early 2020s, Axiata emphasized capital discipline and a transition toward what it described as a next-generation digital champion. In 2019, it sold its entire M1 holding in Singapore to Konnectivity Pte. Ltd. The transaction was presented as a reallocation of capital toward new strategic priorities. The group also continued to reshape its operating businesses through consolidation and partnership. The most significant recent structural transaction in the supplied record was the combination of Celcom and Digi in Malaysia. Axiata and Telenor reached an agreement in 2021 to merge the two operators. Shareholders approved the transaction in November 2022, and the merger completed on 30 November 2022. The combined company began operations as CelcomDigi on 1 December, with Axiata and Telenor each holding 33.1 percent. The transaction created a larger Malaysian operator and changed the way Axiata participated in its home market. Axiata subsequently continued to adjust its international portfolio. On 1 December 2023, Spectrlite UK Limited acquired Reynolds Holdings Limited from Axiata UK. Reynolds owned an 80 percent equity stake in Ncell, ending Axiata’s ownership position in that Nepalese asset through the disclosed structure. Across its history, Axiata has therefore moved from a Telekom Malaysia international division to an independently listed regional group whose activities combine operating-company stakes, infrastructure ownership and digital telecommunications services.
- 2023
Ncell-related holding sold
[1]Spectrlite acquired Reynolds Holdings from Axiata UK; Reynolds owned an 80 percent stake in Ncell.
- 2022
CelcomDigi merger completed
[1]The merger completed on 30 November and the combined company began operations as CelcomDigi the following day.
- 2021
Celcom-Digi combination agreed
[1]Axiata and Telenor agreed to combine Celcom and Digi in Malaysia.
- 2019
M1 divested
[1]Axiata sold its entire interest in Singapore operator M1 to Konnectivity Pte. Ltd.
- 2016
Ncell acquisition completed
[1]Axiata completed its acquisition of Ncell in Nepal from TeliaSonera on 12 April.
- 2009
Axiata brand launched
[1]TM International changed its name to Axiata and introduced the “Advancing Asia” identity.
- 2008
Independent listing in Malaysia
[1]Following its separation from Telekom Malaysia, TM International was listed on the Main Board of Bursa Malaysia.
- 1992
TM International is incorporated
[1]TM International Berhad was incorporated on 12 June as the mobile and international operations arm of Telekom Malaysia.
Products and positioning
A regional Asian telecommunications and digital-infrastructure group focused on emerging-market growth, portfolio management and next-generation connectivity.
Mobile and broadband telecommunications · 2022
CelcomDigi
CelcomDigi is the Malaysian telecommunications operator created through the combination of Axiata’s Celcom and Telenor’s Digi businesses. It provides mobile voice, data, broadband and related digital connectivity services in Axiata’s home market. Axiata and Telenor each held 33.1 percent of the merged company at completion.
Mobile telecommunications
XL Axiata
XL Axiata is Axiata’s Indonesian mobile telecommunications business. Its services include mobile voice, messaging and data connectivity, serving consumers and businesses in one of Southeast Asia’s largest and most competitive communications markets.
Mobile telecommunications
XLSmart
XLSmart is the Indonesian operating brand associated with the combination of XL Axiata and Smartfren. It represents Axiata’s consolidated Indonesian mobile-market platform and is intended to provide mobile connectivity and related data services.
Mobile, broadband and digital telecommunications
Dialog
Dialog is Axiata’s Sri Lankan telecommunications business. Its portfolio includes mobile communications, broadband and digital services, giving Axiata exposure to Sri Lanka’s consumer and enterprise connectivity markets.
Mobile telecommunications
Robi
Robi is Axiata’s Bangladesh mobile telecommunications operation. It provides mobile voice and data services and competes in a large, developing communications market where mobile broadband and digital adoption are important growth areas.
Mobile telecommunications
Smart
Smart is Axiata’s Cambodian mobile telecommunications brand. It offers mobile connectivity and data services in Cambodia and forms part of Axiata’s Southeast Asian operating portfolio.
Telecommunications infrastructure
EDOTCO
EDOTCO is Axiata’s telecommunications-tower and infrastructure platform. It operates outside the traditional retail mobile model by focusing on passive network infrastructure and related services for telecommunications operators across Asian markets.
Mobile telecommunications
Ncell
Ncell was the Nepalese mobile operator in which Axiata held an interest through the Reynolds Holdings structure. Axiata completed its acquisition of Ncell in 2016, but the disclosed holding was sold to Spectrlite in 2023.
Mobile telecommunications
M1
M1 was Axiata’s Singapore telecommunications holding until the group sold its entire interest to Konnectivity Pte. Ltd. in 2019 as part of a capital-reallocation strategy.
Marketing campaigns
- 2009Advancing Asia
Asia
Axiata launched its new corporate identity and the “Advancing Asia” tagline during the rebranding of TM International. The campaign positioned the company as a regional Asian telecommunications group.
Outcome. Established the Axiata name and regional corporate positioning.
Brand decisions
2023
Sale of Reynolds HoldingsM&ABackground
Axiata continued to adjust its international telecommunications portfolio after its earlier Nepalese investment.
Action taken
Spectrlite UK Limited acquired all of Reynolds Holdings Limited from Axiata UK.
Aftermath
The transaction transferred the disclosed Reynolds-linked 80 percent interest in Ncell away from Axiata.
2021
Agreement to merge Celcom and DigiM&ABackground
Axiata and Telenor sought to create a stronger Malaysian telecommunications operator by combining their respective Celcom and Digi businesses.
Action taken
The parties agreed to pursue a merger, subject to shareholder and other required approvals.
Aftermath
Shareholders approved the transaction in November 2022, and CelcomDigi began operating in December 2022 with Axiata and Telenor each holding 33.1 percent.
2019
Divestment of M1M&ABackground
Axiata reviewed its international portfolio and sought to reallocate capital toward priorities associated with its next-generation digital strategy.
Action taken
Axiata sold its entire M1 holding to Konnectivity Pte. Ltd. for RM1.65 billion.
Aftermath
Axiata exited its Singapore mobile investment and redirected attention and capital toward other regional businesses.
Sale consideration. RM1.65 billion (2019)
2009
Rebrand TM International as AxiataStrategyBackground
The former Telekom Malaysia international and mobile-operations arm had become an independently listed regional company.
Action taken
The company adopted the Axiata name, introduced a new logo and launched the “Advancing Asia” tagline.
Aftermath
The rebrand created a unified identity for the group’s expanding Asian telecommunications portfolio.
Recent events
- 2023
Spectrlite acquires Reynolds Holdings from Axiata[1]
M&A
Spectrlite UK Limited acquired all of Reynolds Holdings Limited from Axiata UK; Reynolds held an 80 percent equity interest in Nepalese operator Ncell.
- 2023
Vivek Sood appointed Axiata Group CEO[3]
Leadership change
Vivek Sood succeeded Jamaludin Ibrahim as Group Chief Executive Officer and Managing Director.
- 2022
Shareholders approve the Celcom-Digi merger[1]
M&A
Celcom and Digi shareholders approved the proposed combination, with Axiata and Telenor each expected to hold 33.1 percent of the merged company.
- 2022
CelcomDigi begins operations[1]
M&A · Product generation
The Celcom-Digi merger completed on 30 November, and the combined company began operating under the CelcomDigi name on 1 December.
- 2022
Axiata and Telenor complete the Celcom-Digi merger[3]
M&A
The merger of Axiata's Celcom business and Telenor's Digi Malaysia created CelcomDigi, a major Malaysian telecommunications operator.
- 2021
Axiata and Telenor agree to combine Celcom and Digi[1]
M&A
Axiata and Telenor announced an agreement to combine their Malaysian telecommunications businesses, Celcom and Digi, into a new jointly controlled operator.
- 2019
Axiata sells its M1 stake[1]
M&A
Axiata sold its entire interest in Singapore operator M1 to Konnectivity Pte. Ltd. for RM1.65 billion as part of capital reallocation and portfolio prioritization.
- 2018
Axiata considers an IPO for EDOTCO[1]
M&A
Axiata was reported to be considering a domestic listing of its telecommunications-tower subsidiary EDOTCO, potentially raising as much as US$500 million.
- 2009
Axiata rebrands TM International as Axiata[1]
Campaign
TM International adopted the Axiata name and launched a new logo and the “Advancing Asia” corporate tagline.
Axiata continues regional infrastructure and digital portfolio strategy[4]
Other
The group has continued to develop telecommunications towers, enterprise connectivity, and digital businesses alongside its mobile operating companies.
Sources6 sources
- 1Axiataen.wikipedia.org
- 2Axiata official websiteaxiata.com
- 3Vivek Sood appointed Axiata Group CEOaxiata.com
- 4Axiata continues regional infrastructure and digital portfolio strategyaxiata.com
- 5Axiata posts weaker earnings, revenue for Q2malaymail.com
- 6Axiata secures RM3.5b Islamic sustainability-linked syndicated financingmalaymail.com
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