Axel Springer Vertriebsservice

Axel Springer Vertriebsservice GmbH was a German distribution service provider for magazines, novels, comics, puzzles, and non-press products. Headquartered in Hamburg, it operated as a 100% subsidiary of Axel Springer SE and served publishers, retailers, and international markets. The company traced its origins to 1985, when IP Import und Export Gesellschaft was integrated as a wholly owned subsidiary of Axel Springer AG, based in Frankfurt am Main. It was renamed Axel Springer Verlag Vertriebs GmbH in 1992 and moved its headquarters to Hamburg in 1998. In 2007, Axel Springer SE's foreign distribution division was integrated into the company, creating a press distribution network covering 60 countries. The 2011 integration of ZZ Kurier GmbH, a direct marketing specialist, expanded the company into a full-service provider and led to its renaming as Axel Springer Vertriebsservice GmbH. At its peak, the company employed around 70 people in Hamburg and managed over 500 national and international titles from nearly 110 publishers. Its business areas included single-copy sales in German press retail and railway station bookshops, foreign distribution, subscription sales and marketing, direct marketing, special sales, and digital distribution via ikiosk.de since 2012. In 2016, Gruner + Jahr announced that Axel Springer Vertriebsservice would be integrated into its distribution company, DPV Deutscher Pressevertrieb GmbH, effective September 1, 2016. Following this integration, the company ceased to operate as a separate entity.

The foundation for Axel Springer Vertriebsservice was laid in 1985 when IP Import und Export Gesellschaft was integrated as a 100% subsidiary into Axel Springer AG (now Axel Springer SE). The company was originally based in Frankfurt am Main. In 1989, the headquarters moved from Frankfurt am Main to Dietzenbach. In 1992, the company was renamed Axel Springer Verlag Vertriebs GmbH. In 1998, the headquarters moved from Dietzenbach to Hamburg. Axel Springer SE held all shares in Axel Springer Verlag Vertriebs GmbH. In 2007, the foreign distribution division of Axel Springer SE was integrated into Axel Springer Verlag Vertriebs GmbH, creating a press distribution operation covering 60 countries that was also open to third parties. In 2011, the integration of ZZ Kurier GmbH, a company of BMD specializing in direct marketing, expanded the company into a full-service provider and led to its renaming as Axel Springer Vertriebsservice GmbH. On May 30, 2016, the Hamburg media house Gruner + Jahr announced that it had agreed with Axel Springer Verlag to integrate Axel Springer Vertriebsservice into its distribution company, Deutscher Pressevertrieb. Since September 1, 2016, the integration into DPV Deutscher Pressevertrieb GmbH has taken place. At the time of its operations, Axel Springer Vertriebsservice GmbH had around 70 employees at its Hamburg headquarters. From there, it managed over 500 national and international titles from nearly 110 publishers. It was a 100% subsidiary of Axel Springer SE. Measured by revenue market shares in press wholesale and railway station bookshops, according to dnv, both companies together held a 29.5% market share, ranking first. Its business areas included single-copy sales, which marketed all types of press products and non-press products with return rights in German press retail and railway station bookshops as well as abroad. Press products were also distributed to reading circles and airlines (on-board copies). The company also offered subscription sales including subscription marketing, as well as the marketing of product and service offerings via direct marketing and special sales. Since 2012, digital marketing of press products (ikiosk.de) was also offered.

• IP Import und Export Gesellschaft integrated as a 100% subsidiary into Axel Springer AG; headquarters in Frankfurt am Main.

• Company headquarters moved from Frankfurt am Main to Dietzenbach.

• Renamed Axel Springer Verlag Vertriebs GmbH.

• Headquarters moved from Dietzenbach to Hamburg.

• Foreign distribution division of Axel Springer SE integrated, creating a press distribution network for 60 countries.

• Integration of ZZ Kurier GmbH (BMD) expanded company into a full-service provider; renamed Axel Springer Vertriebsservice GmbH.

• Digital marketing of press products via ikiosk.de began.

• Gruner + Jahr announced agreement to integrate Axel Springer Vertriebsservice into Deutscher Pressevertrieb.

• Integration into DPV Deutscher Pressevertrieb GmbH took effect.

Full-service distribution provider for press and non-press products, serving publishers and retailers in Germany and internationally.

• Single-copy sales distribution

  Marketing of press products and non-press products with return rights in German press retail, railway station bookshops, and abroad.

• Subscription sales and marketing

  Distribution of subscriptions including subscription marketing.

• Direct marketing and special sales

  Marketing of product and service offerings via direct marketing and special sales.

• Digital distribution (ikiosk.de)

  Digital marketing of press products via ikiosk.de since 2012.

1. 1Axel Springer Vertriebsservice – Wikipediade.wikipedia.org
2. 2Axel Springer Vertriebsservice – Wikidatawikidata.org