AWARE Hair

AWARE Hair is an American professional-exclusive scalp care brand built around the idea that healthy hair begins with a healthy scalp. The brand describes itself as "artisanally crafted in California" and positions its debut line, 9·1 Professional, as a bridge between natural products that often underperform and professional products that can be too harsh, particularly for sensitive scalps. Its formulas are designed to work at the microbiological level, targeting optimal pH, scalp barrier health, and salon-grade results. The brand's core technology is the AWAREBIO™ Complex, a proprietary blend of bioactives that AWARE says was developed over five years of research across the Pacific region, drawing on marine and botanical sources. Products are formulated in small batches with organic ingredients where possible, and the brand emphasizes clinical validation, high concentration (one pump per use, with bottles designed to last two to four months), and 100% natural fine fragrance created by master perfumers. AWARE Hair is led by co-founder and CEO Tina Mui, a master stylist, salon owner, and certified trichologist with more than 40 years of experience in professional hair and scalp care. Mui has built salon and spa programs for hospitality brands including the Ritz-Carlton and Fairmont, and owns The Spa Santé in Pasadena, California. Her scalp-first philosophy is codified in a four-step "4R" protocol — Reset, Repair, Reinforce, Reactivate — that guides both in-salon and at-home care. The brand's product range includes the 9·1 Professional Scalp Care Shampoo, Conditioner, and Leave-In Styling Conditioner, along with accessories such as Pure Silk Hair Ties and a Sandalwood Meridian Scalp Gua Sha. AWARE also operates a professional portal for salon partners and states that it dedicates 1% of profits to LA wildfire relief, environmental conservation, and marine preservation. The brand reports being loved by more than 5,000 clients.

AWARE Hair was founded as an American professional-exclusive scalp care brand with a stated mission to treat the scalp as the foundation of long-term hair health. The brand's origin story is tied to its co-founder and CEO, Tina Mui, a master stylist and certified trichologist with more than 40 years of experience behind the chair. Mui built and operated salon and spa programs for hospitality brands including the Ritz-Carlton and Fairmont, and today owns The Spa Santé in Pasadena, California. Her clinical, root-cause approach to scalp care — summarized in a four-step "4R" method (Reset, Repair, Reinforce, Reactivate) — became the philosophical basis for the brand. AWARE states that its core technology, the AWAREBIO™ Complex, was developed over five years of research across the Pacific region, which the brand calls the Mare Pacificum ("Peaceful Sea"). The complex is described as a proprietary blend of potent bioactives designed to nourish and strengthen both scalp and hair, and it anchors the brand's debut collection, 9·1 Professional. That line was created to bridge what AWARE characterizes as a gap between "natural" products that often fall short and "professional" products that can be too harsh, especially for sensitive scalps. The brand formulates in small batches in California, using organic ingredients whenever possible and emphasizing clinical validation, optimal pH, and scalp barrier health. Its products are positioned as highly concentrated — one pump per use, with each bottle designed to last two to four months — and feature 100% natural fine fragrance created by master perfumers. AWARE also operates a professional portal for salon partners and reports that its products are loved by more than 5,000 clients. Beyond products, AWARE has articulated a social and environmental commitment, stating that it dedicates 1% of profits to LA wildfire relief, environmental conservation, and marine preservation. The brand's product range includes the 9·1 Professional Scalp Care Shampoo, Conditioner, and Leave-In Styling Conditioner, plus accessories such as Pure Silk Hair Ties and a Sandalwood Meridian Scalp Gua Sha. As of the available evidence, AWARE Hair remains an active, privately held brand.

• AWARE Hair is founded as a professional-exclusive scalp care brand; Tina Mui serves as co-founder and CEO.

• Five-year research effort across the Pacific region yields the AWAREBIO™ Complex.

• Debut collection 9·1 Professional is launched, including Scalp Care Shampoo, Conditioner, and Leave-In Styling Conditioner.

• Brand reports being loved by more than 5,000 clients.

Professional-exclusive, natural-first scalp care that bridges clinical science and artisanal craftsmanship for salon-grade results.

• 9·1 Professional Scalp Care Shampoo

  Cleanse, rejuvenate, strengthen. For all hair and scalp types. From $27.50.

• 9·1 Professional Scalp Care Conditioner

  For all hair and scalp types. From $27.50.

• 9·1 Professional Leave-In Styling Conditioner

  Weightless 9-action leave-in with keratin, hyaluronic acid, Tahitian microalgae, and green tea extract. Standard (8.5oz) $60.00; Travel (1.7oz) available.

• Pure Silk Hair Ties

  $28.00.

• Sandalwood Meridian Scalp Gua Sha

  $32.00.

1. 1AWARE Hair | Natural-First, Professional Scalpcareawarehair.com
2. 2Tina Mui – AWARE Hairawarehair.com
3. 3About AWARE – AWARE Hairawarehair.com
4. 4Professional Leave-In Styling Conditioner | AWARE Hairawarehair.com
5. 5AWARE Hair – Wikidatawikidata.org