Awake Living
Taiwanese direct-to-consumer mattress and sleep brand selling handcrafted mattresses, pillows and bedding with a 150-night sleep trial.
Last updated September 26, 2026
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Overview
Awake Living (覺醒家居) is a Taiwanese mattress and sleep-products brand that positions itself around the idea of "A Better Wake" — the belief that good sleep is the key to a good life. The brand sells mattresses, pillows, bedding and bedroom furniture, aiming to help customers build a high-quality sleep environment. Its product line is organized around a softness/firmness scale, with named mattress models such as Original 2.3, Solid 2.4, Premium 2.3, Firm 2.3, Elite 2.0, Rigid 2.4 and Deluxe AG, each carrying a distinct firmness rating and a promotional starting price in New Taiwan dollars. Awake Living describes itself as a brand that studies the sleep needs of Taiwanese people. It highlights a proprietary independent-pocket spring design — an eight-turn dumbbell-shaped spring made of British steel — that provides two-stage force feedback so that both lighter and heavier sleepers feel adequate support. The company says it draws on 40 years of mattress-making experience, with a "one bed, one craftsman" approach, and ships directly from a local Taiwanese factory to avoid import and distribution costs. The brand's retail model is direct-to-consumer and online-first. Customers can order a mattress online and receive free delivery, with transparent pricing. Awake Living also offers what it calls the industry's highest standard 150-night sleep satisfaction program, allowing customers to test the mattress at home rather than feeling awkward in a showroom. In addition to mattresses, the brand sells accessories such as a 3kg weighted memory-foam pillow with a high-density core and a cooling WINCOOL® cover. Awake Living markets itself through customer testimonials from influencers, professionals and everyday buyers, and it also operates brand collaborations — for example, a partnership page featuring CEmax skincare products developed with a medical research team. The brand is active in Taiwan and presents itself as a local, craftsmanship-oriented alternative to imported mattress brands.
History
Awake Living (覺醒家居) is a Taiwanese mattress and sleep brand that presents itself as a local, craftsmanship-driven alternative to imported mattress labels. The brand states that it carries on 40 years of mattress-making experience, with a "one bed, one craftsman" philosophy, and that it ships directly from a Taiwanese factory to keep prices accessible. It positions its mission around the slogan "A Better Wake," arguing that sleep is the key to a good life and that everyone deserves good sleep. The brand built its identity around studying the sleep needs of Taiwanese consumers. Its signature technical claim is a proprietary independent-pocket spring — an eight-turn dumbbell-shaped spring made of British steel — designed to provide two-stage force feedback so that sleepers of different body weights receive adequate support. Awake Living organizes its mattress range by firmness, with models such as Original 2.3, Solid 2.4, Premium 2.3, Firm 2.3, Elite 2.0, Rigid 2.4 and Deluxe AG, each rated on a softness/firmness scale and sold at transparent promotional prices. Rather than relying solely on showroom sales, Awake Living adopted an online-first, direct-to-consumer model. Customers can order a mattress online and receive free delivery, and the brand offers a 150-night sleep satisfaction program that it describes as the industry's highest standard, letting customers test the mattress at home. This approach is presented as a way to remove the awkwardness of in-store testing and to make buying a good bed simpler. Beyond mattresses, the brand sells sleep accessories such as a 3kg weighted memory-foam pillow, which uses a 120 kg/m³ high-density memory core and a WINCOOL® cooling, moisture-wicking cover. It also markets bedding and bedroom furniture as part of a complete sleep environment. Awake Living promotes itself through testimonials from influencers, professionals and customers, and it operates brand collaborations, including a partnership page featuring CEmax skincare products developed with a medical research team. The brand remains active in Taiwan.
Products and positioning
Direct-to-consumer Taiwanese sleep brand emphasizing handcrafted mattresses, transparent pricing, local factory shipping and a 150-night sleep trial.
Original 2.3 mattress
Classic best-selling mattress formula, medium firmness (6), promotional price from NT$27,160.
Solid 2.4 mattress
Spine-support mattress with progressive pressure relief, firmness 7.5, promotional price from NT$34,860.
Premium 2.3 mattress
Zero-pressure deep-sleep mattress with enveloping feel, firmness 4, promotional price from NT$36,260.
Firm 2.3 mattress
Solid support with temperature regulation, firmness 7, promotional price from NT$25,760.
Elite 2.0 mattress
Soft, thick and contouring, firmness 5, promotional price from NT$22,960.
Rigid 2.4 mattress
Extra-firm support for stronger spinal support, firmness 8, promotional price from NT$30,660.
Deluxe AG mattress
Ultimate cloud-like sleep experience, firmness 3, promotional price from NT$55,160.
3kg weighted memory pillow
3kg weighted pillow with 120 kg/m³ high-density memory foam and WINCOOL® cooling cover, NT$4,380.
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