Avianca Perú

Avianca Perú was a subsidiary of Avianca Group in Peru, formerly TACA Perú, integrated into the Avianca brand. It operated domestic and international routes before ceasing operations due to restructuring.

Avianca Perú began in 1999 as TransAm, founded by Daniel Ratti and Ernesto Mahle. The company commenced operations in July of that year. After Grupo TACA established a holding in the airline, the business adopted the TACA Perú name and became part of the TACA regional aviation system. The airline developed in a volatile Peruvian aviation market. In 2004, the cessation of Aero Continente, then a major operator of domestic flights, created a significant gap in the country’s internal air service. TACA Perú operated some flights to Rodríguez Ballón International Airport in Arequipa during this period. The company later entered a more aggressive development phase, with a relaunch and network expansion beginning in 2007. It increased frequencies to leading cities in Central and South America and built schedules designed to connect passengers from Lima with North American destinations. In 2012, TACA Perú added further domestic destinations and acquired an Airbus A330-200 for medium-range international operations. This was the only A330-200 in its fleet. The airline’s commercial identity changed as Avianca and TACA were integrated under the AviancaTaca Holding structure. On May 28, 2013, TACA Perú was renamed Avianca Perú. Although it used the Avianca identity, it remained a Peruvian operating company within a group of separately branded national airlines linked through Synergy Group and Avianca Holdings. At the time of the name change, ownership was reported as Daniel Ratti holding 51% and Synergy Group holding 49%. The airline continued to develop its international network. In 2015, it introduced flights to São Paulo and San Salvador, using the A330-200 on those routes. On the domestic side, service to Chiclayo and Tarapoto was suspended indefinitely, and the aircraft previously assigned to those markets were used to increase frequencies to Cusco. Before its closure, Avianca Perú operated from 18 airports and combined domestic services with international routes from its principal base at Jorge Chávez International Airport in Lima. The company’s final phase occurred during the global aviation crisis of 2020. Avianca Holdings entered bankruptcy protection proceedings, and the collapse in passenger demand and travel restrictions associated with the COVID-19 pandemic placed severe pressure on the group’s national operating units. On May 10, 2020, Avianca Perú ceased all operations. The announcement began a liquidation and closure process that ended the airline after roughly two decades of service.

• 2020

  Operations cease

  [1]Avianca Perúen.wikipedia.org

  Avianca Perú stopped operating on May 10 during the Avianca Holdings bankruptcy-protection process and the COVID-19-related collapse in air travel.

• 2015

  International network additions

  [1]Avianca Perúen.wikipedia.org

  Avianca Perú added São Paulo and San Salvador services and shifted some domestic capacity toward more Cusco frequencies.

• 2013

  TACA Perú becomes Avianca Perú

  [1]Avianca Perúen.wikipedia.org

  The airline adopted the Avianca name on May 28 following the AviancaTaca merger and brand integration.

• 2012

  A330-200 enters the fleet

  [1]Avianca Perúen.wikipedia.org

  The airline added new domestic destinations and acquired its first and only Airbus A330-200 for medium-range international services.

• 2007

  Expansion and relaunch

  [1]Avianca Perúen.wikipedia.org

  TACA Perú began expanding frequencies to major Central and South American cities and strengthened Lima’s connecting role for North American travel.

• 2004

  Domestic market disruption

  [1]Avianca Perúen.wikipedia.org

  After Aero Continente stopped operating, TACA Perú provided selected service in the Peruvian domestic market, including flights to Arequipa.

• 1999

  TransAm is established

  [1]Avianca Perúen.wikipedia.org

  Daniel Ratti and Ernesto Mahle established the airline as TransAm; operations began in July.

A Peruvian network airline positioned around Lima-based domestic coverage and regional international connectivity within the TACA and Avianca group systems.

• Air transportation · 1999

  Domestic passenger services

  Avianca Perú operated scheduled flights between Lima and Peruvian destinations. Its domestic network changed over time; routes such as Chiclayo and Tarapoto were later suspended, while capacity was increased on services to Cusco. The airline operated from a total of 18 airports during its lifetime.

• Air transportation

  International passenger services

  The airline provided scheduled international services from Lima to destinations in South America and Central America, together with connections onward to North America through the wider TACA and Avianca network. São Paulo and San Salvador were among the destinations added during its later expansion.

• Aircraft-based service · 2012

  Airbus A330-200 operations

  In 2012, Avianca Perú’s predecessor acquired an Airbus A330-200 for medium-range international flights. The aircraft was used for routes including São Paulo and San Salvador after the airline adopted the Avianca identity.

• 2020

  Close the Peruvian operationOther

  Background

  Avianca Holdings sought bankruptcy protection during the severe global downturn in aviation caused by the COVID-19 pandemic.

  Action taken

  The group cancelled Avianca Perú’s operations and began the company’s liquidation and closure process.

  Aftermath

  All operations ended on May 10, 2020, making Avianca Perú a defunct airline.

  Source

• 2015

  Reallocate network capacityStrategy

  Background

  The airline adjusted its network while adding international routes to São Paulo and San Salvador.

  Action taken

  Avianca Perú suspended Chiclayo and Tarapoto service indefinitely and redirected aircraft capacity toward increased frequencies to Cusco.

  Aftermath

  The change concentrated available domestic capacity on the Cusco market while the airline expanded selected international flying.

  Source

• 2013

  Adopt the Avianca commercial identityStrategy

  Background

  The AviancaTaca merger created a broader group structure in which several national airlines operated under the Avianca brand.

  Action taken

  TACA Perú was renamed Avianca Perú on May 28, 2013.

  Aftermath

  The Peruvian carrier continued as a nationally branded airline within the wider Avianca Holdings and Synergy Group system.

  Source

1. 1Avianca Perúen.wikipedia.org