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Avex Club

Avex Club is a mail-order record label of Avex Entertainment, selling CDs and DVDs directly to consumers in Japan.

Last updated September 26, 2026

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Overview

Avex Club (エイベックス・クラブ) is a record label operated by Avex Entertainment, a subsidiary of the Japanese entertainment conglomerate Avex Inc. Unlike the group's main artist labels, Avex Club is dedicated to mail-order sales of CDs and DVDs, functioning as a direct-to-consumer catalogue brand rather than a conventional artist-development label. Its releases are typically sold through home-shopping programmes and online shops, and many titles are exclusive to the mail-order channel. The label's catalogue is built around compilation albums and themed box sets. Notable releases include 'Jūhachiban: J-POP 90's BEST', a compilation of 1990s Japanese pop; the 'a-box' series, including 'a-box: avex Best Hit Collection' and 'a-box NEO', which collect Avex's best-known hits; and 'HARMONY', a compilation series. These products are marketed to consumers who want curated collections of Avex's back catalogue rather than new artist releases. Avex Club products have been distributed through television shopping channels and specialist mail-order retailers. According to Japanese Wikipedia, the home-shopping programme 'Shop Magnifica' (formerly Sumisho Home Shopping) has sold 'a-box', 'Ohako' and 'HARMONY', while Digital Direct, under the brand 'saQwa', has sold 'avex Reggae Life'. This distribution model places Avex Club within the broader Japanese 'tsūhan CD' (mail-order CD) market, a niche that grew alongside the country's home-shopping industry. As a label of Avex Entertainment, Avex Club sits within the Avex Group, one of Japan's largest music and entertainment companies. The parent group is known for artist management, recorded music, events and digital content, and Avex Club serves as a catalogue and direct-sales channel for that content. The label's official website is avex-club.com. Detailed information on its founding date, current management and full release list is limited in publicly available sources.

History

Avex Club is a record label of Avex Entertainment, part of the Avex Group, one of Japan's largest music and entertainment conglomerates. The label was established as a mail-order operation, selling CDs and DVDs directly to consumers rather than through conventional retail channels. This positioned it within Japan's 'tsūhan CD' (mail-order CD) market, which developed alongside the country's home-shopping television industry. The label's catalogue has focused on compilation albums and themed box sets drawn from the Avex back catalogue. Among its releases are 'Jūhachiban: J-POP 90's BEST', a collection of 1990s Japanese pop; the 'a-box' series, including 'a-box: avex Best Hit Collection' and 'a-box NEO'; and 'HARMONY'. These products are marketed as curated collections for consumers seeking hits and nostalgia-oriented compilations. Distribution has been handled through television shopping programmes and specialist mail-order retailers. According to Japanese Wikipedia, the home-shopping programme 'Shop Magnifica' (formerly Sumisho Home Shopping) has sold 'a-box', 'Ohako' and 'HARMONY', while Digital Direct, operating under the brand 'saQwa', has sold 'avex Reggae Life'. This multi-channel approach reflects the label's reliance on direct-response retail rather than traditional record shops. As a label under Avex Entertainment, Avex Club operates within the broader Avex Group structure, which encompasses recorded music, artist management, events and digital content. The label's official website is avex-club.com. Publicly available information on its founding date, current management and complete release catalogue is limited, and the label is best understood as a catalogue and direct-sales channel for Avex's music assets.

Products and positioning

Mail-order and home-shopping record label specialising in compilation and box-set releases from the Avex catalogue.

  • 十八番 〜J-POP 90's BEST〜

    Compilation of 1990s Japanese pop music.

  • a-box 〜avex Best Hit Collection〜

    Box-set compilation of Avex's best-known hits.

  • a-box NEO

    Follow-up box-set compilation in the a-box series.

  • HARMONY

    Compilation series released by the label.

Sources2 sources

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