Avant Garden Records
Corporate brand
UnclaimedTaiwanese independent record label founded in 2001, known for licensing and releasing alternative rock and Bossa Nova from around the world.
Last updated September 28, 2026
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Overview
Avant Garden Records (前衛花園唱片) is a Taiwanese independent record label founded in March 2001. Describing itself as a "hardworking ear mushroom cultivator," the label specializes in licensing and releasing alternative rock, Bossa Nova, and other genres from a wide range of countries for the Taiwanese market. Its catalog includes artists such as Germany's Maximilian Hecker, France's Peppermoon, Spain's Niza and Heartbeat, Japan's Mondialito, and Iceland's Múm. The label operates as a private entity based in Taiwan and maintains an online presence at agoodday.com.
History
Avant Garden Records was established in March 2001 in Taiwan as an independent music label. It positioned itself as a "hardworking ear mushroom cultivator," a playful metaphor for its dedication to discovering and nurturing niche musical acts. From its inception, the label focused on licensing and releasing alternative rock, Bossa Nova, and other genres from multiple countries, bringing international artists to Taiwanese audiences. Over the years, it has represented acts such as Germany's Maximilian Hecker, France's Peppermoon, Spain's Niza and Heartbeat, Japan's Mondialito, and Iceland's Múm. The label continues to operate as a private entity with an online presence at agoodday.com.
Founded in March 2001
Products and positioning
Independent label focused on importing and promoting alternative and world music in Taiwan.
Product categories. Licensed international music releases · Alternative rock albums · Bossa Nova albums
Sources2 sources
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