AUX Scale

AUX Scale (奥克斯体重秤) is the body-scale and bathroom-scale product line marketed under the AUX brand, the consumer brand of China's AUX Group. AUX Group is a large Chinese diversified manufacturer best known for air conditioners and home appliances, headquartered in Ningbo, Zhejiang. The scale line extends the AUX name into small personal-care and health-related home devices, a category where the brand's mass-market recognition and distribution reach give it an advantage over specialist scale makers. AUX scales are typically sold as affordable digital bathroom scales, including models with tempered-glass platforms, high-precision sensors, and increasingly smart features such as Bluetooth or app connectivity, body-composition estimates, and multi-user memory. They are positioned as value-for-money household products rather than premium medical devices, and they are distributed primarily through Chinese e-commerce platforms such as Tmall and JD.com, as well as offline appliance and general merchandise channels. As part of the AUX brand family, the scale line benefits from the group's manufacturing scale, quality-control systems, and after-sales network. The brand competes in a crowded Chinese market for bathroom scales against both international names and low-cost domestic rivals, and its main differentiation is the trust associated with the AUX appliance brand rather than a distinct scale-only identity.

AUX Scale is a product line of AUX Group, a Chinese diversified manufacturer founded in the 1980s and headquartered in Ningbo, Zhejiang. AUX Group built its reputation in air conditioning and home appliances, and over time extended the AUX brand into a wide range of consumer electrical products, including small kitchen and personal-care appliances. The body-scale line is part of this brand-extension strategy, bringing the AUX name into the health and personal-monitoring category. The rise of Chinese e-commerce platforms such as Tmall and JD.com created a large, fast-growing market for affordable digital bathroom scales. AUX entered this category by leveraging its existing brand recognition, manufacturing resources, and after-sales service network, offering scales that compete on price and reliability rather than on specialist medical positioning. As consumer demand shifted toward connected devices, AUX scales increasingly incorporated smart features such as Bluetooth connectivity, mobile-app data tracking, and body-composition measurement. Today the AUX Scale line remains an active part of the AUX consumer portfolio, sold mainly in China through online and offline retail channels. It operates in a highly competitive segment alongside both international brands and numerous domestic manufacturers, and its principal asset is the trust and recognition of the broader AUX appliance brand.

• AUX Group is founded in Ningbo, Zhejiang, and grows into a major Chinese appliance manufacturer.

• AUX extends its brand into small personal-care and household electrical products, including body scales.

• AUX scales become widely available through Chinese e-commerce platforms such as Tmall and JD.com.

• AUX introduces smart body scales with Bluetooth and app connectivity features.

Home appliances

Product categories. Body weight scale · Bathroom scale

1. 1AUX Group official websiteauxgroup.com