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Automated Insights

Automated Insights is a Stats Perform natural language generation offering that turns Opta sports data into automated narratives for sports storytelling and betting.

Last updated September 15, 2026

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Overview

Automated Insights is presented on Stats Perform's site as a natural language generation capability whose generative AI is now focused on turning the Opta database into readable narratives exclusively for sports storytelling and betting, in multiple languages. Its sports media products include pre-game previews, pre/live/post-game insights, post-game recaps, and player bios. Stats Perform describes itself as combining trusted Opta data with advanced AI to power content, video, insights, and technology for media, broadcast, creators, brands, agencies, betting, teams, leagues, and technology customers. Enquiries relating specifically to Wordsmith are directed to marketing@statsperform.com.

History

Automated Insights appears on Stats Perform's site as a natural language generation offering. Stats Perform states that Automated Insights's generative AI capabilities are now focused on turning the Opta database into readable narratives exclusively for sports storytelling and betting, in multiple languages. The page lists sports media products including pre-game previews, pre/live/post-game insights, post-game recaps, and player bios, and directs enquiries relating specifically to Wordsmith to marketing@statsperform.com.

Products and positioning

Generative AI capabilities focused on turning the Opta database into readable narratives exclusively for sports storytelling and betting, in multiple languages.

  • Natural Language Generation for sport

    Generative AI capabilities focused on turning the Opta database into readable narratives exclusively for sports storytelling and betting, in multiple languages.

  • Pre-Game Previews

    Previews readily available in multiple languages, with flexible deployment to bolster properties coverage and enhance fan experience and ad inventory.

  • Pre, Live & Post-Game Insights

    Low-latency live updates with context for goals and other match events, usable to supplement commentary streams or as push notifications.

  • Post-Game Recaps

    Data-driven recaps highlighting what happened in a match using Opta and OptaAI data like xG to provide deeper context than other automated game summaries.

  • Player Bios

    Player information combined with seasonal statistics that updates as the season progresses, forming a fluid narrative.

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