AutoIndustriya.com
AutoIndustriya.com is a Philippine automotive media publication covering vehicle news, reviews, buying guidance, industry developments, and motoring events.
Last updated August 31, 2026
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Overview
AutoIndustriya.com is a Philippine-based online automobile magazine and automotive media brand founded on September 25, 2000 by Brent Co and Benjamin Ngo Jr. It is described as one of the Philippines' longest continuously operating independent automotive online publications. The brand was established to provide locally relevant vehicle information at a time when online automotive publishing was still developing in the country. Its editorial coverage combines automotive industry news, new-vehicle reviews, feature stories, product coverage, motoring lifestyle material, and practical ownership information. The publication covers passenger cars as well as trucks and buses, and its reporting is oriented toward the Philippine market. Its main editorial areas include Auto News, Car Deals, Car Reviews, Feature Stories, CARambla, Eat/Sip/Drive, Editor's Note, The Inside Man, and Product Reviews. AutoIndustriya.com also operates consumer-information sections intended to support vehicle research and ownership decisions. These include a New Car Buyers Guide covering more than 700 new vehicles available in the Philippine market, an Auto Shop Guide for locating automotive businesses and services, and explanatory resources on automotive fundamentals, financing, warranties, and insurance. Together, these services extend the brand beyond conventional editorial publishing into automotive discovery and buyer assistance. The brand has diversified its publishing format through video and social media. Its YouTube channel produces automotive video content and received a Silver Play Button in 2023 after exceeding 100,000 subscribers. AutoIndustriya.com is also active on Facebook, Instagram, TikTok, and X, allowing it to distribute news, reviews, event coverage, and short-form automotive content across multiple platforms. Events are another part of the brand's public presence. AutoIndustriya.com has organized events under the Ignition name and later staged Speedfest at Subic Bay International Airport. Speedfest was described as its largest event at the time, drawing more than 120 cars and approximately 2,000 attendees for a two-day program that included a mile run, quarter-mile drag racing, and gymkhana time trials. The publication has also maintained event partnerships with major Philippine automotive shows, including the Philippine International Motor Show, Manila International Auto Show, Trans Sport Show, and Manila Auto Salon. It has participated in selected regional partnerships outside the Philippines as well. AutoIndustriya.com has built professional recognition through digital publishing, motoring journalism, photography, video, safety, technology, lifestyle, and automotive-industry awards. The publication won the DigitalFilipino Web Award for Best Automotive Website in both 2008 and 2009. Its editors, writers, photographers, and video contributors have also received multiple Henry Ford Awards and Philippine automotive media awards. In 2021, the brand marked its twenty-first anniversary with a Viber sticker pack. In 2025, it marked its twenty-fifth anniversary through the Hot Summer Meet at Ayala Malls Manila Bay and a week-long AutoIndustriya Car Week in Greenhills. Its overall positioning is that of an independent, multi-platform Philippine automotive information and enthusiast-media brand serving both prospective buyers and established motoring audiences.
History
AutoIndustriya.com was founded in the Philippines on September 25, 2000 by Brent Co and Benjamin Ngo Jr. Its creation coincided with the early growth of internet publishing and created an independent digital outlet focused specifically on the Philippine automotive market. From its beginning, the publication has concentrated on vehicle news, reviews, industry developments, and information useful to local car buyers and enthusiasts. The publication developed into a broad automotive information service rather than remaining solely a news site. Its editorial structure came to include breaking and general automotive news, vehicle and product reviews, feature stories, motoring lifestyle coverage, and commentary. Coverage expanded beyond passenger cars to include trucks and buses. The brand also introduced practical buyer and ownership resources, including a new-car guide listing more than 700 vehicles available in the Philippine market, an automotive service and business search tool, and explanatory material on vehicle basics, financing, warranties, and insurance. Its early digital publishing work received external recognition. AutoIndustriya.com won the DigitalFilipino Web Award for Best Automotive Website in 2008 and again in 2009. Its editorial staff subsequently gained recognition through the Henry Ford Awards and other Philippine automotive media awards. The honors covered motoring columns, online features, smart and green technology, road safety, automotive industry reporting, lifestyle writing, photography, and video. These awards helped establish the publication as a significant participant in the country's professional automotive media community. AutoIndustriya.com later expanded its media output into video and social platforms. Its YouTube channel became an active outlet for automotive video, while Facebook, Instagram, TikTok, and X provided additional channels for distributing reporting, reviews, event material, and audience-oriented content. The channel reached 100,000 subscribers and received a YouTube Silver Play Button in 2023. Events became an additional part of the publication's identity. It organized multiple events under the Ignition name and later held Speedfest at Subic Bay International Airport. The two-day Speedfest included a mile run, quarter-mile drag race, and gymkhana time trials, attracting more than 120 cars and roughly 2,000 people according to the publication's reference account. AutoIndustriya.com has also worked as an event partner for major Philippine shows such as the Philippine International Motor Show, Manila International Auto Show, Trans Sport Show, and Manila Auto Salon. It has participated in selected regional automotive partnerships, including the 2015 AAITF Bangkok event. The brand marked its twenty-first anniversary in 2021 with a Viber sticker pack. In 2025, it celebrated twenty-five years through the Hot Summer Meet at Ayala Malls Manila Bay and AutoIndustriya Car Week in Greenhills. These anniversary activities reflected the brand's continuing role not only as a publisher but also as a community and event platform for Philippine motorists. Today, AutoIndustriya.com is positioned as a multi-platform, independent automotive media brand. Its activities span editorial reporting, consumer guidance, vehicle reviews, digital video, social publishing, industry-event partnerships, and enthusiast gatherings. Public reference material does not establish a separate parent company, corporate owner, headquarters address, or listed status beyond its Philippine base.
- 2025
Twenty-fifth anniversary events
[1]The publication held the Hot Summer Meet and AutoIndustriya Car Week as anniversary activities.
- 2023
YouTube Silver Play Button
[1]The AutoIndustriya.com YouTube channel surpassed 100,000 subscribers and received a Silver Play Button.
- 2021
Twenty-first anniversary
[1]The brand commemorated its twenty-first year with a Viber sticker pack.
- 2018
Technology and safety awards
[1]Vince Pornelos won Best Smart Technology Feature and Iñigo Roces won Best Automotive Safety Feature at the seventeenth Henry Ford Awards.
- 2016
Recognition for road-safety and online reporting
[1]At the fifteenth Henry Ford Awards, Vince Pornelos won Best Automotive Road Safety Feature and Martin Aguilar was first runner-up in Automotive Online Feature.
- 2010
Henry Ford Awards recognition
[1]Associate Editor Vince Pornelos received the Best Motoring Column award.
- 2009
Second consecutive DigitalFilipino Web Award
[1]The publication won Best Automotive Website for a second consecutive year.
- 2008
First DigitalFilipino Web Award
[1]AutoIndustriya.com received the DigitalFilipino Web Award for Best Automotive Website.
- 2000
AutoIndustriya.com is founded
[1]Brent Co and Benjamin Ngo Jr. founded the Philippine online automotive publication on September 25.
Products and positioning
An independent Philippine automotive media and information platform combining journalism, vehicle reviews, buyer guidance, ownership education, digital video, social publishing, and enthusiast events.
Automotive buying guide
New Car Buyers Guide
A consumer-facing guide to new vehicles sold or offered in the Philippine market. The reference material describes coverage of more than 700 new vehicles, making it one of the publication's broadest research tools for prospective buyers.
Automotive service directory
Auto Shop Guide
A location-oriented guide that helps users search for automotive shops and services in their area. It extends AutoIndustriya.com's role from editorial coverage into practical vehicle ownership support.
Automotive video media
AutoIndustriya.com YouTube channel
The brand's video outlet featuring automotive content, including vehicle-related coverage and reviews. The channel reached 100,000 subscribers by 2023 and received a YouTube Silver Play Button.
Digital editorial content · 2000
Auto News and Car Reviews
The core editorial offering includes current automotive industry reporting, new-model coverage, vehicle reviews, product reviews, feature stories, and coverage of cars, trucks, and buses relevant to Philippine audiences.
Marketing campaigns
- 2025Hot Summer Meet
Philippines
A summer kick-off car meet held at Ayala Malls Manila Bay as part of the brand's twenty-fifth anniversary activities.
Outcome. The event formed part of the publication's twenty-fifth anniversary program; attendance and commercial results are not specified.
- 2025AutoIndustriya Car Week
Philippines
A week-long anniversary event held in Greenhills to celebrate AutoIndustriya.com's twenty-five years of operation.
Outcome. The event reinforced the publication's community and enthusiast focus; no quantified outcome is reported.
- 2021Twenty-first anniversary Viber sticker pack
Philippines
AutoIndustriya.com marked its twenty-first anniversary with a branded Viber sticker pack, extending its anniversary activity into a messaging platform.
Outcome. The initiative served as an anniversary engagement activity; no quantified commercial outcome is reported.
Brand decisions
- Expansion from online publishing into buyer tools and multi-platform mediaStrategy
Background
The publication broadened its automotive information offer beyond news and reviews by adding a large new-car buyer guide, an auto-service directory, ownership explainers, video publishing, and social-media distribution.
Action taken
AutoIndustriya.com developed buyer and ownership resources, expanded into YouTube, and maintained activity across Facebook, Instagram, TikTok, and X.
Aftermath
The brand became a broader automotive information and audience-engagement platform, although no financial or traffic results are provided.
- Development of branded automotive eventsOther
Background
AutoIndustriya.com sought to engage automotive enthusiasts beyond its editorial channels.
Action taken
The brand organized Ignition events and later staged Speedfest, featuring a mile run, quarter-mile drag race, and gymkhana time trials.
Aftermath
Speedfest became the publication's largest cited event, attracting more than 120 cars and about 2,000 people at Subic Bay International Airport.
Recent events
- 2025
AutoIndustriya.com reaches its 25th anniversary[1]
Other
The publication marked its twenty-fifth anniversary with the Hot Summer Meet at Ayala Malls Manila Bay and a week-long AutoIndustriya Car Week in Greenhills.
- 2023
AutoIndustriya.com YouTube channel receives Silver Play Button[1]
Other
The brand's YouTube channel was recognized with a Silver Play Button after reaching 100,000 subscribers.
- 2021
AutoIndustriya.com marks its 21st anniversary[1]
Other
The publication commemorated its twenty-first year with the release of a Viber sticker pack.
- 2019
AutoIndustriya.com wins multiple Henry Ford Awards[1]
Other
At the nineteenth Henry Ford Awards, contributors won honors in automotive industry features, online lifestyle features, photography, and video.
Sources1 sources
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