Autohome

Product brand

Autohome is China's leading online automotive information platform, connecting car buyers with dealers and automakers through content, listings, and transaction services.

Last updated October 29, 2026

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Overview

Autohome Inc. (汽车之家) is a leading Chinese online automotive information platform, often described as the country's 'car portal'. Founded in 2005 by Li Xiang, the company started as a car review and news website and quickly grew into a comprehensive destination for car buyers, offering vehicle listings, professional reviews, user forums, and pricing information. Its core value proposition is to help consumers make informed purchasing decisions while providing automakers and dealers with marketing and lead-generation services. Autohome operates a multi-faceted business. Its media services segment sells advertising and marketing solutions to automakers and dealers, while its lead generation services connect potential buyers with local dealerships. The company also generates revenue from online marketplace and transaction services, including its 'Autohome Mall' and financing solutions. Over the years, Autohome has expanded into data-driven products, such as vehicle valuation and insurance, leveraging its vast user data. In 2016, Ping An Insurance (Group) Company of China became the controlling shareholder of Autohome, acquiring a majority stake from Telstra and Kayne Anderson. This ownership change brought financial backing and integration with Ping An's broader ecosystem, including auto insurance and financing. Autohome is publicly listed on the New York Stock Exchange (NYSE: ATHM) since its IPO in 2013, and later completed a secondary listing on the Hong Kong Stock Exchange (HKEX: 2518) in 2021. Today, Autohome faces competition from other automotive verticals like Bitauto and Dongchedi (a ByteDance product), as well as general platforms. The company continues to invest in content, technology, and new energy vehicle (NEV) related services to maintain its leadership. Its brand is synonymous with authoritative car reviews and a comprehensive car database in China, and it remains a key partner for automakers targeting Chinese consumers.

History

Autohome was founded in 2005 by Li Xiang, a serial entrepreneur who later founded Li Auto (理想汽车). The company started as a car review website called 'Autohome' (汽车之家) and quickly gained popularity for its detailed vehicle specifications, professional reviews, and active user forums. In its early years, Autohome focused on building a comprehensive car database and fostering a community of car enthusiasts, which laid the foundation for its later advertising and lead-generation business. By the late 2000s, Autohome had become one of China's most visited automotive websites. In 2008, the company received investment from Telstra, the Australian telecommunications company, which helped fuel its growth. Autohome expanded its offerings to include new car pricing, dealer listings, and user-generated content, solidifying its position as a go-to resource for car buyers. In 2013, Autohome completed its initial public offering (IPO) on the New York Stock Exchange under the ticker ATHM, raising significant capital to invest in technology and expand its services. The IPO marked a major milestone, establishing Autohome as a publicly traded company and providing resources to compete in the rapidly evolving Chinese internet landscape. A significant turning point came in 2016 when Ping An Insurance (Group) Company of China acquired a controlling stake in Autohome from Telstra and Kayne Anderson. This acquisition brought Autohome into the Ping An ecosystem, enabling synergies with Ping An's auto insurance, financing, and other financial services. Under Ping An's ownership, Autohome continued to innovate, launching data-driven products such as vehicle valuation tools and expanding into transaction services. In 2021, Autohome completed a secondary listing on the Hong Kong Stock Exchange (HKEX: 2518), further strengthening its capital base and investor base. The company has also invested in new energy vehicle (NEV) content and services, recognizing the shift in China's automotive market. Throughout its history, Autohome has maintained its position as a leading automotive vertical by focusing on authoritative content, user engagement, and technological innovation.

Autohome founded by Li Xiang
Telstra invests in Autohome
IPO on New York Stock Exchange (NYSE: ATHM)
Ping An becomes controlling shareholder
Secondary listing on Hong Kong Stock Exchange (HKEX: 2518)

Products and positioning

China's most trusted and comprehensive online automotive information platform, providing authoritative content and data-driven marketing solutions.

Autohome website and app
Comprehensive automotive portal with car listings, reviews, pricing, and forums.
Autohome Mall
Online marketplace for car purchases and related services.
Autohome Financing
Auto financing solutions for consumers.
Autohome Valuation
Data-driven vehicle valuation tool.

Recent events

Unconfirmed
MINI unveils Countryman Untamed Edition all-terrain camping special version[4]MINI 发表 Countryman Untamed Edition 全地形露营特别版车型auto.ifeng.com
Reported: 2026-10-11
MINI unveiled the Countryman Untamed Edition overseas, an all-terrain camping-focused customization of the Countryman offered in both combustion and fully electric versions. The edition features a 15 mm raised suspension (ground clearance up to 19 mm higher), revised approach and departure angles, the intelligent ALL4 all-wheel-drive system, specially tuned ABS, DSC and steering, custom 19-inch wheels and co-developed Pirelli Scorpion All Terrain Plus all-terrain tires, with an optional tow hook rated at 2 tonnes. MINI partnered with Autohome on an exclusive roof-tent kit whose hard shell and tent are handmade in Italy, and with Helionx on an exclusive camping kit combining a folding chair and camping table. Sales are expected to begin in selected markets in 2027.
2021-10-19
Dong Liu resigns from Autohome board[5]董刘辞去汽车之家董事职务prnewswire.com
Reported: 2021-10-20
Autohome announced that Dong Liu resigned from its board due to personal commitments, effective October 19, 2021.
2021-10-19
Autohome appoints Jun Lu to its board[5]董刘辞去汽车之家董事职务prnewswire.com
Reported: 2021-10-20
Autohome announced that Jun Lu was appointed as a director on its board, effective October 19, 2021.
2021-03-09
Autohome announces global offering pricing[6]汽车之家宣布全球发售定价prnewswire.com
Reported: 2021-03-09
Autohome announced pricing for a global offering of 30,291,200 shares, with the final offer price set at HK$176.30 per share. The shares were expected to begin trading on the Hong Kong Stock Exchange on March 15, subject to approval.
2020
Autohome receives three Asian Excellence Awards[7]汽车之家获得三项亚洲卓越大奖prnewswire.com
Reported: 2020-12-09
Autohome announced that it received three awards at the 10th Asian Excellence Awards 2020. The company received Best Investor Relations Company, while its chairman and CEO and CFO received individual titles.
2019-11-05
Autohome announces third-quarter 2019 financial results[8]汽车之家公布2019年第三季度财务业绩prnewswire.com
Reported: 2019-11-05
Autohome Inc. announced unaudited financial results for the third quarter ended September 30, 2019, reporting net revenues of RMB2,170.2 million, up 14.9% year over year.
2019-11-04
Autohome approves annual cash dividend policy[8]汽车之家公布2019年第三季度财务业绩prnewswire.com
Reported: 2019-11-05
Autohome's board approved an annual cash dividend policy under which, starting in 2020, the company will distribute recurring cash dividends equivalent to approximately 20% of the prior fiscal year's net income.

Sources16 sources

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