AUTODOC
German online retailer and e-commerce platform for automotive spare parts and related products.
Last updated August 25, 2026
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Overview
AUTODOC is a German automotive e-commerce company that sells spare parts, accessories, maintenance products, and related services to consumers, independent garages, and smaller workshops across Europe. The business began in Berlin in 2008 under the name E&S Pkwteile GmbH, founded by Alexej Erdle, Max Wegner, and Vitalij Kungel. It initially focused on passenger-car replacement parts and built its business through online sales rather than a traditional branch-based retail network. The company expanded internationally at an early stage. Austria and Switzerland were added in 2011, followed in 2012 by market entries including the United Kingdom, France, Italy, and Spain. In 2015, the company adopted the AUTODOC name. Its growth was supported by a broad catalogue, vehicle-compatibility information, digital purchasing tools, and a logistics network designed to serve customers who repair vehicles themselves as well as independent repair businesses. AUTODOC sells through localized online shops, a mobile application, AUTODOC MARKETPLACE, and selected third-party marketplaces. Its assortment covers parts for cars, trucks, commercial vehicles, and motorcycles. Product categories include engine components, chassis and suspension parts, braking systems, lighting, electrical equipment, ventilation and air-conditioning components, tyres, and other repair and maintenance items. The company also sells products under private-label brands such as RIDEX, STARK, and goCORE, alongside products supplied by external manufacturers. The company broadened its scope beyond consumer retail. Truck and commercial-vehicle parts were added in 2018, while AUTODOC PRO was developed for garages and independent mechanics. The B2B service launched in France in 2022 and subsequently expanded to additional European markets. AUTODOC also operates digital information services, including repair articles, manuals, instructional videos, the AUTODOC CLUB platform, and tools for recording vehicle maintenance and expenses. Its AUTODOC PLUS subscription programme provides benefits such as member discounts and additional ordering privileges in participating countries. Operationally, the business is supported by warehouses and distribution hubs in locations including Szczecin, Cheb, Berlin, and Ghent. The Szczecin facility, opened in 2018, was expanded with semi-automated distribution capacity in 2020 and further warehouse space was completed in 2022. The company reports operations in 27 European countries and a workforce of more than 5,000 people across a network of locations that includes Berlin and a technology hub in Lisbon. AUTODOC changed its legal form from a GmbH to an Aktiengesellschaft in September 2021 and has operated as AUTODOC SE since November 2022. In addition to retail and software-enabled services, the brand has pursued visibility through motorsport partnerships, including the ADAC Rally Masters and the FIA World Rally Championship. Its positioning combines broad catalogue coverage, digital convenience, vehicle-specific search tools, private-label pricing, and delivery infrastructure for a geographically dispersed European customer base.
History
AUTODOC was established in Berlin in 2008 as E&S Pkwteile GmbH by Alexej Erdle, Max Wegner, and Vitalij Kungel. The early business concentrated on selling passenger-car replacement parts online and was initially based in Berlin-Weißensee. Its model relied on digital catalogue distribution and online ordering, allowing the company to reach customers beyond the catchment areas of conventional automotive-parts stores. International expansion began in 2011, when the company entered Austria and Switzerland. In 2012 it moved into several larger European markets, including the United Kingdom, France, Italy, and Spain. These launches helped establish the business as a pan-European retailer rather than a Germany-only specialist. The company adopted the AUTODOC name in 2015, marking the development of a unified consumer-facing identity across its markets. Growth during the middle of the 2010s was accompanied by a widening assortment and increasing digital reach. The company introduced its mobile app in 2016 and continued to expand its online catalogue. It exceeded annual revenue of €100 million in 2016 and €250 million in 2017, according to the referenced account of its corporate history. In 2018, AUTODOC added parts for trucks and other commercial vehicles. The same year, the Financial Times recognized the company among Europe's fast-growing businesses by revenue. Logistics became a central part of the operating model. AUTODOC opened its Szczecin logistics centre in Poland in 2018 and expanded the site with a semi-automated distribution centre in September 2020. A further facility completed in December 2022 increased the Szczecin warehouse footprint to approximately 70,000 square metres. Other important logistics locations include Cheb in the Czech Republic, Berlin in Germany, and Ghent in Belgium, which supports distribution in Western Europe. The company also developed infrastructure for professional customers. In 2019, it partnered with TecAlliance to integrate the Order Manager B2B platform, a tool intended to support the workflow from order placement through invoicing. AUTODOC PRO was subsequently launched for garages and independent mechanics, first in France and later in Austria, Belgium, Germany, Italy, and the Netherlands. This complemented the company's direct-to-consumer activity with services for repair businesses. AUTODOC expanded from being primarily a parts shop into a broader digital automotive-maintenance platform. AUTODOC CLUB, launched in 2020 as a website and app, provides repair manuals, videos, and tools for tracking maintenance history and vehicle-related expenses. AUTODOC PLUS offers subscription benefits in selected markets. AUTODOC MARKETPLACE allows third-party sellers to list products through the company's online retail environment, increasing the range available to customers. The business underwent a legal restructuring in September 2021, changing from a GmbH to an AG. Since November 2022 it has operated as AUTODOC SE. It reached annual revenue above €1 billion in 2021, while the referenced material reports revenue of approximately €1.6 billion in 2024; these figures are included as historical context rather than as current financial guidance. By the period described in the reference material, AUTODOC operated in 27 European countries and employed more than 5,000 people across 13 locations. Its assortment covered millions of parts for cars, trucks, and motorcycles, supported by vehicle-fitment information and several private-label ranges. The company has also used motorsport sponsorship to strengthen brand recognition, partnering with the ADAC Rally Masters in 2018 and the FIA World Rally Championship in 2019. Its current identity is therefore built around European scale, online convenience, catalogue breadth, professional-garage tools, private-label products, and logistics designed for both self-repair customers and independent workshops.
- 2022
AUTODOC SE established
[1]The company began operating as a Societas Europaea in November.
- 2021
Revenue passed one billion euros
[1]The referenced company history states that annual revenue exceeded €1 billion for the first time.
- 2021
Legal form changed to AG
[1]AUTODOC changed from a GmbH to an Aktiengesellschaft.
- 2020
Szczecin distribution centre expanded
[1]A semi-automated distribution centre was added to the Szczecin logistics operation.
- 2020
AUTODOC CLUB launched
[1]The company launched a digital platform and app offering repair manuals, videos, and maintenance-tracking tools.
- 2018
Commercial-vehicle range added
[1]The product catalogue expanded to include parts for trucks and other commercial vehicles.
- 2018
Szczecin logistics centre opened
[1]AUTODOC opened a major logistics facility in Szczecin, Poland.
- 2016
Mobile application launched
[1]AUTODOC introduced a mobile application for browsing and purchasing automotive parts.
- 2015
Rebrand to AUTODOC GmbH
[1]E&S Pkwteile GmbH adopted the AUTODOC name.
- 2012
Entry into additional Western European markets
[1]AUTODOC expanded into the United Kingdom, France, Italy, and Spain.
Products and positioning
A broad-catalogue, digitally enabled European retailer of automotive replacement parts serving do-it-yourself motorists, independent garages, and smaller workshops.
E-commerce platform
AUTODOC Online Shops
Localized online storefronts through which consumers and smaller workshops can search for vehicle-compatible replacement parts and related products. The shops cover passenger cars, trucks, commercial vehicles, and motorcycles, with catalogue information intended to help customers match products to specific vehicle models.
Mobile commerce · 2016
AUTODOC Mobile App
A mobile shopping application that gives customers access to the AUTODOC catalogue, product searches, ordering, and account functions. The app forms part of the company's strategy to make automotive-parts purchasing available through multiple digital channels.
Marketplace
AUTODOC MARKETPLACE
A marketplace service that enables third-party sellers to offer automotive products through the AUTODOC online environment. It expands assortment breadth beyond inventory supplied directly through AUTODOC's own retail operation.
B2B automotive service · 2022
AUTODOC PRO
A professional platform aimed at independent garages and mechanics. It provides a dedicated purchasing and service proposition for repair businesses and was launched in France before expanding to Austria, Belgium, Germany, Italy, and the Netherlands.
Repair information and maintenance tools · 2020
AUTODOC CLUB
A digital information service offering repair manuals, instructional videos, maintenance information, and tools for tracking vehicle expenses and service history. It supports customers who perform vehicle maintenance themselves.
Subscription programme
AUTODOC PLUS
A subscription programme available in selected countries. Listed benefits include priority order status, member discounts, and additional bonus credits when customers place orders.
Private-label automotive parts
RIDEX
One of AUTODOC's private-label automotive-parts brands. RIDEX is described in the reference material as the best-selling brand on the AUTODOC platform and covers a broad range of replacement components.
Private-label automotive parts
STARK
A private-label range sold through AUTODOC, forming part of the company's portfolio of own-brand replacement parts for vehicle maintenance and repair.
Private-label automotive parts
goCORE
A private-label automotive-parts brand within AUTODOC's own-brand portfolio. It complements RIDEX and STARK in the company's assortment of replacement and maintenance products.
Marketing campaigns
- 2019FIA World Rally Championship partnership
Europe
AUTODOC served as an official partner of the FIA World Rally Championship and sponsored all European rounds of the 2019 season.
Outcome. The sponsorship increased the brand's association with international motorsport; no quantified campaign outcome is specified in the reference material.
- 2018ADAC Rally Masters partnership
Germany
AUTODOC acted as an official partner of the ADAC Rally Masters, linking the brand with competitive rallying and automotive enthusiast audiences.
Outcome. The referenced material identifies the partnership but does not provide quantified commercial results.
Brand decisions
2022
Adopt the AUTODOC SE legal formOtherBackground
AUTODOC operated across multiple European markets and had already converted from GmbH to AG.
Action taken
Since November 2022, the company has operated as AUTODOC SE, a Societas Europaea.
Aftermath
The European legal form aligns with the company's cross-border operating model; no additional corporate outcome is specified.
2021
Change legal form to AktiengesellschaftOtherBackground
The growing e-commerce business changed its German corporate legal form during a period of international scale-up.
Action taken
AUTODOC changed from a GmbH to an Aktiengesellschaft in September 2021.
Aftermath
The company later adopted the European-company form AUTODOC SE.
2019
Integrate TecAlliance Order ManagerStrategyBackground
Garages and other business customers require tools covering the full purchasing workflow rather than a simple consumer checkout.
Action taken
AUTODOC partnered with TecAlliance to integrate the Order Manager B2B platform for processes from ordering through invoicing.
Aftermath
The partnership strengthened AUTODOC's infrastructure for professional customers and preceded the wider development of B2B services.
2018
Expand into commercial-vehicle partsStrategyBackground
AUTODOC had established an online passenger-car parts business and sought to broaden its addressable automotive market.
Action taken
The company added spare parts for trucks and other commercial vehicles to its catalogue.
Aftermath
The move extended AUTODOC's assortment beyond private passenger vehicles and supported its later professional and B2B positioning.
Sources1 sources
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