Automoto
Automoto was a French bicycle and motorcycle manufacturer founded in 1899 and later absorbed into the Peugeot group.
Last updated August 24, 2026
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Overview
Automoto was a French manufacturer of bicycles and motorcycles that operated from the late nineteenth century through the middle of the twentieth century. Founded in 1899, the company belonged to the early generation of French cycle and motor-cycle producers that developed as pedal bicycles evolved into motorized two-wheelers. Its product identity therefore covered both conventional cycles and motorcycles rather than representing a modern automotive brand in the passenger-car sense. Before the Second World War, Automoto used engines supplied by several specialist manufacturers. The recorded suppliers included Chaise, Zurcher, J.A.P., and Villiers. This sourcing pattern reflects the structure of the period's motorcycle industry, in which many marques designed and assembled complete motorcycles while purchasing engines from dedicated engine makers. Automoto's motorcycles consequently could incorporate power units from different suppliers over time, rather than relying on a single proprietary engine family throughout its existence. After 1945, Automoto also used engines produced by Ateliers de Mécanique du Centre, commonly known as AMC. The postwar use of AMC engines places the marque within the rebuilding and modernization phase of the French motorcycle sector, although the available reference material does not provide enough detail to identify particular models, production volumes, markets, or technical specifications. There is likewise no reliable information in the supplied sources about Automoto's headquarters, ownership before its Peugeot association, distribution network, advertising campaigns, or named executives. Automoto joined the Peugeot group in 1930. This was a significant structural change, linking the marque to one of France's major industrial and automotive organizations. The brand continued to exist within the group for several decades, but it was ultimately fully absorbed by 1962. Following that absorption, Automoto ceased to operate as an independent manufacturer or standalone brand according to the available reference material. Automoto is therefore best understood as a historical French bicycle and motorcycle marque rather than as a current consumer brand. Its historical importance lies in its long period of operation, its participation in the French motorcycle industry, its use of engines from several established suppliers, and its eventual integration into the Peugeot group. The surviving reference record is concise and does not establish a current owner, successor brand, surviving product line, or active commercial presence.
History
Automoto was established in France in 1899 as a manufacturer of bicycles and motorcycles. It emerged during a period when bicycle production was developing into a broader two-wheeler industry, with manufacturers increasingly adapting cycle-making capabilities to motorized transport. The available historical record identifies Automoto as both a bicycle and motorcycle producer, but does not specify the location of its founding works, the identity of its founders, or the precise sequence of its early product developments. During the period before the Second World War, Automoto obtained motorcycle engines from a range of outside suppliers. The named suppliers were Chaise, Zurcher, J.A.P., and Villiers. These relationships indicate that Automoto operated within the common manufacturing model of the era, in which a motorcycle marque could assemble complete vehicles while sourcing engines from specialist firms. The use of multiple suppliers also suggests that the technical specification of Automoto motorcycles changed over time, although the supplied material does not identify individual models, engine displacements, years of introduction, or production totals. A major organizational development occurred in 1930, when Automoto joined the Peugeot group. Peugeot was an important French industrial and automotive group, and the association placed Automoto within a larger corporate structure. The available source does not clarify whether Automoto retained a separate factory, management team, distribution organization, or product identity after joining Peugeot. It does establish that the marque remained associated with the group for a substantial period rather than disappearing immediately after the 1930 transaction. Following the Second World War, Automoto used engines produced by Ateliers de Mécanique du Centre, generally abbreviated as AMC. The adoption of AMC engines is the principal postwar technical detail identified in the reference material. It shows that Automoto continued to participate in motorcycle production after 1945 and adapted its sourcing to the suppliers available in the postwar French market. No reliable information is provided about the company's postwar sales, export markets, racing activity, advertising, or specific motorcycle ranges. Automoto was fully absorbed into the Peugeot group by 1962. This completed the transition from a distinct manufacturer or marque within the group to an entity no longer operating independently. The reference material does not identify a successor product family, a formal discontinuation announcement, or the disposition of Automoto's manufacturing assets. Consequently, the end of the brand is best dated to its full absorption rather than to a separately documented bankruptcy or liquidation. In historical terms, Automoto represents a now-defunct French two-wheeler manufacturer with roots in the bicycle industry and a long motorcycle presence. Its story is defined by its 1899 foundation, the use of engines from several external suppliers, its 1930 entry into the Peugeot group, postwar use of AMC engines, and final absorption by 1962. Beyond those points, the surviving reference record is limited, and detailed claims about models, facilities, personnel, financial performance, or market share should not be inferred.
- 1962
Full absorption into Peugeot
[1]Automoto is fully absorbed by the Peugeot group and no longer continues as an independent manufacturer.
- 1945
Postwar use of AMC engines
[1]After the Second World War, Automoto motorcycles use engines produced by Ateliers de Mécanique du Centre, commonly known as AMC.
- 1930
Automoto joins the Peugeot group
[1]Automoto becomes part of the Peugeot group, beginning its transition from an independent marque to a group-controlled manufacturer.
- 1899
Automoto is founded
[1]Automoto is established in France as a manufacturer of bicycles and motorcycles.
Products and positioning
A historical French bicycle and motorcycle manufacturer whose motorcycles used engines from several specialist suppliers and which was later integrated into the Peugeot group.
Bicycles
Automoto bicycles
Bicycles formed one of Automoto's two documented product categories. The reference material identifies the company as a French bicycle and motorcycle manufacturer, but does not provide reliable information about individual bicycle models, construction methods, component suppliers, production volumes, or distribution markets.
Motorcycles
Automoto motorcycles
Automoto produced motorcycles from its establishment in 1899 through the period preceding its absorption by Peugeot. Before the Second World War, the marque sourced engines from Chaise, Zurcher, J.A.P., and Villiers. After 1945, it also used engines made by Ateliers de Mécanique du Centre (AMC). Specific model names and specifications are not established by the supplied sources.
Brand decisions
1962
Completion of brand absorptionStrategyBackground
Automoto had operated within the Peugeot group since 1930.
Action taken
Peugeot fully absorbed Automoto.
Aftermath
Automoto ceased to exist as an independent manufacturer or standalone operating marque according to the available historical reference.
1930
Entry into the Peugeot groupM&ABackground
Automoto was a French bicycle and motorcycle manufacturer operating in a sector that included many specialist marques and component suppliers.
Action taken
Automoto joined the Peugeot group.
Aftermath
The brand continued under the Peugeot group's ownership structure and was ultimately fully absorbed by 1962.
Sources1 sources
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