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Auto Finesse

A UK car detailing brand founded by James Batty, offering a range of cleaning and protection products.

Last updated September 10, 2026

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Overview

Auto Finesse is a car detailing brand that began in 1999 as a car detailing operation founded by James Batty. The brand offers products such as snow foams, pre-washes, shampoos, wheel cleaners, ceramic coatings, glass cleaners, and drying towels. Its products are available in the UK and EU, with shipping options including collect in store at Harlow.

History

Auto Finesse started in 1999 as a car detailing operation founded by James Batty, who left school with a passion for cars and began cleaning them. The company grew from one man and one van into a detailing product range, maintaining a focus on products that detailers would trust. Today, the brand describes itself as more than products, encompassing manufacturing, events, education, films, stories, collections, and a global community.

Products and positioning

Built by detailers, proven by the work; products designed for real-world detailing.

  • Avalanche Snow Foam

    Snow foam available in all sizes, priced from £9.95.

  • Citrus Power Pre Wash

    Exterior bug & grime remover, priced from £12.95.

  • Lather Car Shampoo

    PH neutral pure shampoo, priced from £12.95.

  • Reactive Alloy Wheel Cleaner

    Heavy-duty alloy wheel cleaner priced at £12.95; dissolves embedded iron & brake dust, turns purple as it reacts with iron particles, safe on paint, powder-coated, & lacquered finishes.

  • Lavish Ceramic Foam

    Wet applied ceramic coating, priced from £22.95.

  • Crystal Glass Cleaner

    Smear free glass cleaner, 500ml, priced from £14.95.

  • Aqua Deluxe Drying Towel

    XL microfibre drying towel, priced from £19.95.

  • Imperial Alloy Wheel Cleaner

    Acid free wheel cleaner, priced from £11.95.

  • Mint Rims Wheel Wax

    High temperature wheel sealant priced at £28.95; synthetic wheel wax built to withstand brake heat, protects wheels from brake dust, dirt, and oxidation, up to 3 months protection.

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