Auto Finesse
A UK car detailing brand founded by James Batty, offering a range of cleaning and protection products.
Last updated September 10, 2026
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Overview
Auto Finesse is a car detailing brand that began in 1999 as a car detailing operation founded by James Batty. The brand offers products such as snow foams, pre-washes, shampoos, wheel cleaners, ceramic coatings, glass cleaners, and drying towels. Its products are available in the UK and EU, with shipping options including collect in store at Harlow.
History
Auto Finesse started in 1999 as a car detailing operation founded by James Batty, who left school with a passion for cars and began cleaning them. The company grew from one man and one van into a detailing product range, maintaining a focus on products that detailers would trust. Today, the brand describes itself as more than products, encompassing manufacturing, events, education, films, stories, collections, and a global community.
Products and positioning
Built by detailers, proven by the work; products designed for real-world detailing.
Avalanche Snow Foam
Snow foam available in all sizes, priced from £9.95.
Citrus Power Pre Wash
Exterior bug & grime remover, priced from £12.95.
Lather Car Shampoo
PH neutral pure shampoo, priced from £12.95.
Reactive Alloy Wheel Cleaner
Heavy-duty alloy wheel cleaner priced at £12.95; dissolves embedded iron & brake dust, turns purple as it reacts with iron particles, safe on paint, powder-coated, & lacquered finishes.
Lavish Ceramic Foam
Wet applied ceramic coating, priced from £22.95.
Crystal Glass Cleaner
Smear free glass cleaner, 500ml, priced from £14.95.
Aqua Deluxe Drying Towel
XL microfibre drying towel, priced from £19.95.
Imperial Alloy Wheel Cleaner
Acid free wheel cleaner, priced from £11.95.
Mint Rims Wheel Wax
High temperature wheel sealant priced at £28.95; synthetic wheel wax built to withstand brake heat, protects wheels from brake dust, dirt, and oxidation, up to 3 months protection.
Sources4 sources
- 1Car Detailing Products - Designed, Developed & Trusted by Detailersautofinesse.com
- 2Follow Our Journey From Our Humble Beginnings As Car Detailersautofinesse.com
- 3Reactive Wheel Cleaner | Spray-on Alloy Wheel Cleanerautofinesse.com
- 4Mint Rims | Wheel Wax & Wheel Sealant - For Alloy Wheelsautofinesse.com
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