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Auto Drenthe Groningen Groep

Retailer / private label

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ADG Groep is a Dutch automotive dealership group in the Northern Netherlands, operating seven locations and representing brands such as Toyota, Lexus, BYD, and Suzuki.

Last updated September 28, 2026

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Overview

ADG Groep (Auto Drenthe Groningen Groep) is a car dealership group based in the Northern Netherlands. According to its official website, the company operates seven locations across the region, including Groningen, Assen, Emmen, Hoogeveen, Meppel, and Veendam. It presents itself as an official dealer for Toyota, Lexus, BYD, and Suzuki, and also lists other brands such as CUPRA, Fiat, Hyundai, Kia, Lynk & Co, Mazda, MINI, Mitsubishi, Omoda, Opel, Skoda, Volkswagen, and Volvo among the makes it offers. The group combines the scale of a large dealer organization with a local, personal service approach, a positioning captured in its slogan 'Gedreven Door Aandacht' (Driven by Attention). With more than 45 years of experience, ADG Groep serves customers across its region with new and used car sales, workshop services, and maintenance. The company was nominated as a finalist for the Drentse Onderneming van het jaar 2026 award, reflecting its standing in the regional business community.

History

ADG Groep, short for Auto Drenthe Groningen Groep, is a car dealership group operating in the Northern Netherlands. The company states on its website that it has more than 45 years of experience in the automotive retail sector. Over that period it has grown into a regional dealer group with seven locations, serving customers in Groningen, Assen, Emmen, Hoogeveen, Meppel, and Veendam. The group positions itself as an official dealer for Toyota, Lexus, BYD, and Suzuki, while also offering a wide range of other brands. Its business model combines the resources of a large dealership organization with the personal touch of a local garage, a philosophy summed up in its slogan 'Gedreven Door Aandacht' (Driven by Attention). In the 2020s, ADG Groep was recognized as a finalist for the Drentse Onderneming van het jaar 2026 award, highlighting its role as a prominent regional employer and business.

  • ADG Groep named a finalist for the Drentse Onderneming van het jaar 2026 award.

Products and positioning

Large dealer group with local, personal service; 'Gedreven Door Aandacht' (Driven by Attention).

  • New car sales

    Offers new vehicles from Toyota, Lexus, BYD, Suzuki, and other brands.

  • Used car sales

    A wide selection of used cars across its seven locations.

  • Workshop and maintenance

    Scheduled maintenance and repair services.

Sources2 sources

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