Austrian myHoliday

Austrian myHoliday was introduced in 2013 as the leisure-oriented successor to the Lauda Air brand within Austrian Airlines. It was not established as a new independent airline. Instead, it served as a commercial label for Austrian Airlines flights and leisure offers after the Lauda Air identity was retired. The brand emerged from a long restructuring of Lauda Air. Founded in 1979 by former Formula One world champion Niki Lauda, Lauda Air initially operated as an independent Austrian charter carrier and later expanded into scheduled long-haul services, European routes, and holiday-oriented flying. Austrian Airlines progressively integrated the company: it became a wholly owned subsidiary in 2000, its flight operations were merged with Austrian Airlines in 2005, and Lauda Air was formally merged into Austrian Airlines in July 2012. The Lauda Air brand disappeared from the airline's operating structure at the beginning of the 2013 summer timetable. Austrian myHoliday represented the post-Lauda Air marketing approach. Rather than maintaining a separate airline certificate, fleet, or operating company, Austrian Airlines used the name for its own leisure products and associated flights. The arrangement allowed the airline group to retain a recognizable leisure proposition while consolidating aircraft, crews, route planning, and corporate administration under Austrian Airlines. The brand's scope was therefore connected to holiday travel rather than to a standalone network carrier. Its offerings were based on Austrian Airlines' leisure-oriented flights and travel products, including services to destinations associated with package holidays and seasonal demand. Publicly available reference material does not establish a separate fleet, independent headquarters, standalone management team, or distinct financial reporting for Austrian myHoliday. Austrian myHoliday is best understood as a historical or commercial sub-brand within Austrian Airlines rather than as a continuing independent airline. The available reference material confirms its introduction as the replacement for Lauda Air, but does not provide sufficient evidence to determine the brand's current operating status, current website, or whether it remains actively marketed under that exact name.

Austrian myHoliday developed from the integration of Lauda Air into Austrian Airlines. Lauda Air had been founded in April 1979 by Niki Lauda and began flight operations the following month with two Fokker F27 aircraft. It initially focused on charter services, later expanding its fleet and eventually launching scheduled operations in 1988. During the late 1980s and 1990s, the carrier operated European and long-haul services, including routes connecting Vienna with destinations in Australia, Asia, the Middle East, the Caribbean, and North America. The carrier entered a strategic relationship with Lufthansa in the early 1990s. Austrian Airlines acquired increasing control over the business, and Lauda Air became a wholly owned Austrian Airlines subsidiary in December 2000. Its flight operations were merged with Austrian Airlines in 2005, after which Lauda Air remained primarily a brand associated with charter and leisure flying inside the Austrian Airlines Group. Fleet and network changes subsequently reduced the role of the Lauda Air name. Austrian Airlines phased out much of the former wide-body charter operation and concentrated the brand's activity increasingly on short- and medium-haul leisure routes. Lauda Air was formally merged into Austrian Airlines on 1 July 2012, with aircraft transferred into Austrian Airlines' operating structure. The Lauda Air brand was retired at the beginning of the summer 2013 timetable, and Austrian myHoliday was introduced in its place. The new name was used for Austrian Airlines' leisure flights and holiday offers. It therefore functioned as a commercial leisure label rather than as a separate carrier with its own operating certificate, fleet, or independent corporate organization. Available reference material does not document a separate founding team, executive roster, financial statements, or current standalone operations for Austrian myHoliday.

• 2013

  Austrian myHoliday replaced Lauda Air

  [1]Lauda Airen.wikipedia.org

  The Lauda Air brand was retired at the beginning of the summer flight schedule and replaced by Austrian myHoliday for Austrian Airlines leisure flights and offers.

• 2012

  Lauda Air merged into Austrian Airlines

  [1]Lauda Airen.wikipedia.org

  Lauda Air was formally merged into Austrian Airlines, and its aircraft were transferred into Austrian Airlines' structure.

A leisure-travel brand used by Austrian Airlines after the retirement and integration of Lauda Air, emphasizing holiday flights and travel offers rather than independent airline operations.

• Air travel · 2013

  Austrian myHoliday leisure flights

  Flights operated within Austrian Airlines' network and marketed for leisure and holiday travel. The available reference material describes Austrian myHoliday as a brand used for Austrian Airlines' own leisure offers, not as an independent airline with a separately documented fleet or operating certificate.

• Travel offers · 2013

  Austrian myHoliday leisure offers

  Holiday-oriented travel offers associated with Austrian Airlines. These offers formed the commercial successor to the leisure proposition previously associated with Lauda Air after the latter's integration into Austrian Airlines.

• 2013

  Replace Lauda Air with Austrian myHolidayStrategy

  Background

  Austrian Airlines had completed the operational and corporate integration of Lauda Air, making the former airline identity unnecessary as a separate operating brand.

  Action taken

  The Lauda Air name was retired and Austrian myHoliday was introduced for Austrian Airlines' leisure flights and holiday offers.

  Aftermath

  Austrian myHoliday became the leisure-focused commercial label described in the available reference material, while airline operations remained under Austrian Airlines.

  Source

1. 1Lauda Airen.wikipedia.org