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Australian Sports Nutrition

Retailer / private label

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Australian Sports Nutrition (ASN) is an Australian sports nutrition retailer and supplement brand founded on the Gold Coast in 2002.

Last updated September 15, 2026

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Overview

Australian Sports Nutrition (ASN) is an Australian sports nutrition retailer and supplement brand. According to its About page, it launched its first store on the Gold Coast in 2002 and has since expanded across Australia's eastern states and into the USA. ASN describes itself as specialising in scientifically-backed, solution-based supplements designed to enhance performance, accelerate recovery, and support health, vitality, and daily wellness. Its online store sells products from a wide range of third-party supplement brands as well as its own ASN line.

History

Australian Sports Nutrition (ASN) states that it launched its first store on the Gold Coast in 2002. It reports having earned the trust of Australians for over 24 years and having expanded its 'purple army' across Australia's eastern states and into the USA. ASN describes its mission as being aligned with customers' goals and its identity as performance-focused, offering scientifically-backed, solution-based supplements for performance, recovery, and everyday wellness.

Products and positioning

Specialist in performance, recovery and optimal health; scientifically-backed, solution-based supplements.

  • ASN own-brand supplements

    ASN-branded supplements listed among the brands sold on its site.

  • Third-party supplement brands

    ASN retails products from brands such as Optimum Nutrition, EHP Labs, Muscletech, Evolve, ONEST, and others.

Sources4 sources

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