Aurum bikes

Aurum bikes is a Spanish bicycle brand focused on high-end road bikes. The company was founded in 2020 by Alberto Contador and Ivan Basso, both former professional cyclists and winners of multiple Grand Tours. Their sporting backgrounds place the brand within the performance-oriented segment of the road-cycling market, where product development and brand identity are closely associated with elite racing experience. The brand's documented product range includes the Aurum Magma, a high-performance road bicycle. The model is specified with components from ENVE and SRAM, reflecting a premium equipment strategy built around established suppliers of carbon-fibre wheels, bicycle components, and electronic or mechanical drivetrain systems. The Magma is also used by the Polti–Kometa UCI Pro Continental team, connecting Aurum to professional road racing and providing the brand with visible competition-level exposure. Aurum's positioning is therefore centered on premium road cycling, race-derived performance, and the credibility of its founders. Unlike a broad bicycle conglomerate or mass-market retailer, the available reference material presents Aurum as a specialist performance brand. Publicly documented information is limited: details about its corporate structure, manufacturing arrangements, distribution footprint, broader model portfolio, financial performance, executive team, and official website are not established in the supplied sources. Accordingly, the brand's current scale and geographic reach beyond Spain cannot be determined from the available material.

Aurum bikes was established in Spain in 2020 by Alberto Contador and Ivan Basso. Both founders are former professional road cyclists and multiple Grand Tour winners, giving the company a direct connection to the highest level of stage-race competition. Their involvement distinguishes Aurum from bicycle brands created solely as commercial extensions of component manufacturers or general sporting-goods companies; the brand's public identity is rooted in the founders' racing backgrounds and technical understanding of road cycling. From the available reference material, Aurum's principal documented product is the Aurum Magma, a high-end road bicycle. The model uses a premium component configuration that includes ENVE components and a SRAM groupset. This specification indicates an emphasis on lightweight, performance-focused equipment and a complete build intended for demanding road riders. The available sources do not provide enough detail to establish the model's exact frame materials, geometry, development process, retail price, production location, or full component specifications. Aurum also has a professional-racing association through the Polti–Kometa UCI Pro Continental team. The team's race bicycle is identified as the Aurum Magma, giving the brand a platform for product visibility in international road racing. This relationship supports Aurum's performance positioning, although the supplied material does not specify the sponsorship's start date, contractual terms, duration, or whether it covers additional teams or athletes. Beyond these points, publicly documented information in the supplied references is sparse. There is no reliable material here describing later product launches, acquisitions, changes in ownership, executive appointments, financial results, manufacturing partners, retail channels, or expansion into non-road categories. The available evidence supports describing Aurum as an active Spanish specialist brand for high-end road bicycles, but not ascribing a broader corporate structure or international market footprint without further sources.

• 2020

  Brand founded

  [1]Aurum bikesen.wikipedia.org

  Aurum bikes was founded in Spain by former professional cyclists and multiple Grand Tour winners Alberto Contador and Ivan Basso.

Premium, race-oriented road bicycles associated with elite professional cycling experience and high-specification component packages.

• High-end road bicycle

  Aurum Magma

  The Aurum Magma is the brand's documented flagship road bicycle. A referenced build uses ENVE components and a SRAM groupset, placing the model in the premium performance segment. The bicycle is also used by the Polti–Kometa UCI Pro Continental team, linking the product to professional road-racing competition. Further specifications, pricing, production details, and launch timing are not established in the supplied reference material.

1. 1Aurum bikesen.wikipedia.org