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Aurora

Italian writing-instrument brand founded in Turin in 1919, known for pens, leather goods, watches and paper.

Last updated September 15, 2026

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Overview

Aurora is an Italian brand that has celebrated the excellence of Italian writing since 1919, producing instruments that combine art, design and innovation. Each pen is made in the historic Turin manufactory, where craftsmanship and technology coexist to create iconic objects intended to last. The company describes itself as a leader in the production and marketing of writing instruments, leather goods, watches and paper, and as an ambassador of Made in Italy excellence worldwide.

History

Aurora was founded in 1919 in Turin. The brand states that since 1919 it has celebrated the excellence of Italian writing with instruments combining art, design and innovation, and that every pen is born in the historic Turin manufactory where craftsmanship and technology coexist. It describes itself today as a leading company in the production and marketing of writing instruments, leather goods, watches and paper, and as an ambassador of Made in Italy excellence in the world.

Products and positioning

International synonym for excellence; ambassador of Made in Italy excellence, spanning limited-edition collectibles, high-end and mid-range lines.

  • Optima Auroloide - Stilografica

  • Optima Caleidoscopio - Penna a sfera

  • Optima Resina - Stilografica

  • Optima Resina - Penna a sfera

  • Optima Resina - Roller

  • Ottantotto Millerighe - Stilografica

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