Aurora Cineplex

Aurora Cineplex is a movie theater in Roswell, Georgia, United States, located at 5100 Commerce Parkway. It operates as the cinema component of Area 51, a family entertainment center that also includes The Fringe Miniature Golf. The theater is part of Area 51 Family Entertainment, LLC, a venture created by three Georgia business executives: Lonnie Mimms and Micheal Pardue, both executives with the Roswell-based real estate development firm Mimms Enterprises, Inc., and Wendy Floyd of the Malon D. Mimms Company. According to the theater's own account, the three shared an appreciation for computer technology, video games, 1960s science-fiction movies, and the showmanship of Walt Disney and P.T. Barnum, as well as a passion for their hometown of Roswell. When a vacated space became available in a newly acquired retail center, they saw the chance to create a local destination for family-friendly entertainment, and Area 51 Family Entertainment, LLC was born. The name "Area 51" references the well-known Area 51 site in Nevada and plays on the extraterrestrial association with another Roswell — the one in New Mexico — while also nodding to the center's street address at 5100 Commerce Parkway. The Aurora Cineplex itself presents itself as a neighborhood theater showing top Hollywood films on opening day. Each auditorium offers comfortable seating with high-back rockers and movable armrests, and the theater advertises fully serviced projection equipment with digital sound. It positions itself as a destination for 3D movies and emphasizes friendly staff and service that it describes as unlike any other theater in the metro area. Ticketing options include online ticketing, convenient ticketing kiosks, and the ability to purchase tickets and concessions in a single transaction. The theater also directs customers to Fandango.com for online ticketing and maintains a presence on Facebook, Instagram, and Twitter. Its website highlights coming attractions and showtimes, and it has promoted its early adoption of Sony 4K projection. As of the evidence available, Aurora Cineplex remains an active, privately held local cinema brand within the Area 51 entertainment complex.

Aurora Cineplex is a movie theater in Roswell, Georgia, United States, located at 5100 Commerce Parkway. It is part of Area 51, a family entertainment center that also includes The Fringe Miniature Golf. The theater is operated under Area 51 Family Entertainment, LLC, a venture founded by three Georgia business executives: Lonnie Mimms and Micheal Pardue, both executives with the Roswell-based real estate development firm Mimms Enterprises, Inc., and Wendy Floyd of the Malon D. Mimms Company. According to the theater's own account, the three shared an appreciation for computer technology, video games, 1960s science-fiction movies, and the showmanship of Walt Disney and P.T. Barnum, as well as a passion for Roswell, the city where they live, work, and raise their families. When a vacated space became available in a newly acquired retail center, they saw the opportunity to create a local destination for family-friendly entertainment, and Area 51 Family Entertainment, LLC was born. The name "Area 51" references the well-known Area 51 site in Nevada and plays on the extraterrestrial association with another Roswell — the one in New Mexico — while also nodding to the center's street address at 5100 Commerce Parkway. The Aurora Cineplex presents itself as a neighborhood theater showing top Hollywood films on opening day. Each auditorium offers comfortable seating with high-back rockers and movable armrests, and the theater advertises fully serviced projection equipment with digital sound. It positions itself as a destination for 3D movies and emphasizes friendly staff and service that it describes as unlike any other theater in the metro area. Ticketing options include online ticketing, convenient ticketing kiosks, and the ability to purchase tickets and concessions in a single transaction. The theater also directs customers to Fandango.com for online ticketing and maintains a presence on Facebook, Instagram, and Twitter. Its website highlights coming attractions and showtimes, and it has promoted its early adoption of Sony 4K projection. As of the evidence available, Aurora Cineplex remains an active, privately held local cinema brand within the Area 51 entertainment complex.

Neighborhood movie theater offering family-friendly entertainment within the Area 51 family entertainment center.

• Movie screenings

  First-run Hollywood films shown on opening day.

• 3D screenings

  The theater promotes itself as a destination for 3D movies.

• Online ticketing and kiosks

  Online ticketing, convenient ticketing kiosks, and combined ticket/concession purchases.

1. 1Welcome to Area 51's Aurora Cineplex in Roswell, Georgiaauroracineplex.com
2. 2About the Aurora Cineplex at Area 51 in Roswell, Georgiaauroracineplex.com
3. 3Aurora Cineplexwikidata.org