Aurex
AUREX is an entertainment product brand that amplifies exciting moments in daily life.
Last updated September 1, 2026
Overview
AUREX is an entertainment product brand that aims to amplify exciting moments in daily life through audio technology and various devices. The brand offers a range of audio products including record players, wireless speakers, cassette players, and radios.
History
AUREX is an entertainment product brand by Toshiba Lifestyle Corporation. The brand slogan is '心、躍る。' (Heart, Leaping). The brand logo uses an equalizer motif to express sound waves and heart waves. The brand color 'Aurex Blue' has been used for about half a century.
Products and positioning
AX-RP10 Record Player
Compact record player with Bluetooth support, jacket holder, and built-in rechargeable battery.
AX-XSS100 CD/FM Wireless Speaker System
CD/FM wireless speaker system with AUREX Sound Processor.
AX-WST21 TV Wireless Speaker
Wireless speaker for TV.
Flagship businesses
- AX-RP10 レコードプレーヤー
- AX-XSS100 CD/FMワイヤレススピーカーシステム
- AX-WST21 テレビ用ワイヤレススピーカー
Sources
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