AuraVida

AuraVida is a United Kingdom-based wellness brand that develops and markets natural health products, most notably grounding (earthing) mats, grounding bedsheets and a hydrogen water bottle. The brand name is explained on its own website as a combination of "Aura," representing the body's energy, and "Vida," meaning life, together symbolising a balanced, energised life. Its stated mission is to help customers reconnect with nature's energy for enhanced wellness and harmony in everyday living. The product line is deliberately narrow and centred on two wellness concepts. The first is grounding, also called earthing: the practice of connecting with the Earth's natural energy, either by walking barefoot outdoors or by using specially designed indoor products such as grounding mats and bedsheets. AuraVida's grounding range includes a Grounding Mat priced at £30.00 GBP and a Grounding Bedsheet priced at £70.00 GBP. The second concept is hydrogen-rich water, represented by the AuraVida Hydrogen Water Bottle priced at £44.99 GBP, which the brand markets around fighting oxidative stress, improving mental clarity and focus, and boosting energy and recovery. AuraVida also operates a membership-style offering, the AuraVida VIP Wellness Club, priced at £4.99 GBP, and has offered a VIP-only mouth tape product. The brand positions itself around science-backed, non-invasive wellness solutions and emphasises benefits such as reduced inflammation, improved sleep quality, better mood and focus, and enhanced energy. Its marketing highlights practical, everyday use cases — at home, in the office or while travelling — and it advertises 24/7 UK customer support and a free grounding eBook with purchases. AuraVida sells primarily through its own direct-to-consumer online store at auravida.store, with prices quoted in pounds sterling, indicating a UK-focused market. The brand is privately held; no parent company, founder or founding year is disclosed in the available evidence. Its catalogue is small, with the official products collection listing five items, and at least one product (the Hydrogen Water Bottle) has shown as sold out, suggesting a lean, inventory-light e-commerce operation.

AuraVida is a United Kingdom-based wellness brand that develops and markets natural health products, including grounding mats and hydrogen water bottles, with a focus on promoting holistic wellbeing through science-backed, non-invasive solutions. The available evidence does not disclose a founding year, founder or corporate parent, so its early corporate history cannot be dated precisely. The brand's identity is built explicitly around its name. According to its own website, AuraVida combines "Aura," representing the body's energy, and "Vida," meaning life, to symbolise a balanced, energised life. From this starting point the brand has framed its mission as helping customers reconnect with nature's energy for enhanced wellness and harmony in everyday living. AuraVida's commercial development has centred on two wellness categories. The first is grounding, also known as earthing — the practice of connecting with the Earth's natural energy, whether by walking barefoot outdoors or by using specially designed indoor products. The brand's grounding range includes a Grounding Mat and a Grounding Bedsheet, and it publishes educational content explaining the concept, the claimed science of Earth's electrons and the body's bioelectric systems, and the health benefits it associates with grounding, such as reduced inflammation, improved sleep, enhanced well-being and support for skin health. The second category is hydrogen-rich water, represented by the AuraVida Hydrogen Water Bottle, marketed around fighting oxidative stress, improving mental clarity and focus, and boosting energy and recovery. Beyond physical products, AuraVida has experimented with membership and community-style offers. Its online store lists an AuraVida VIP Wellness Club membership and a VIP-only mouth tape product, indicating an effort to build a recurring, loyalty-based relationship with customers rather than relying solely on one-off product sales. The brand sells primarily through its own direct-to-consumer e-commerce site, auravida.store, with prices quoted in pounds sterling and advertised 24/7 UK customer support, pointing to a UK-focused operating market. Its catalogue is small — the official products collection lists five items — and at least one product, the Hydrogen Water Bottle, has shown as sold out, consistent with a lean, inventory-light online retail model. No information about ownership structure, funding, leadership or physical retail presence is available in the evidence.

Science-backed, non-invasive wellness products for grounding and hydrogen-rich hydration, sold direct-to-consumer in the UK.

• Grounding Mat

  Portable conductive mat priced at £30.00 GBP, marketed for home, office or travel use to reduce stress and inflammation and improve sleep.

• Grounding Bedsheet

  Grounding bedsheet priced at £70.00 GBP, marketed to transform sleep and well-being through grounding.

• Hydrogen Water Bottle

  Hydrogen-rich water bottle priced at £44.99 GBP, marketed to fight oxidative stress, improve mental clarity and focus, and boost energy and recovery; listed as sold out.

• AuraVida VIP Wellness Club

  Membership offering priced at £4.99 GBP.

• VIP's ONLY - Mouth Tape

  VIP-only mouth tape product, limited to a maximum of one pack per customer, listed at £0.00 GBP.

1. 1AuraVida official website homepageauravida.store
2. 2Products – AuraVidaauravida.store
3. 3About Grounding – AuraVidaauravida.store
4. 4Grounding Mat – AuraVidaauravida.store
5. 5AuraVida – Wikidatawikidata.org