Aupres

Aupres (欧珀莱) is a cosmetics brand presented on its official website as part of the Shiseido Group. The site describes the brand as having cultivated the Chinese market for 30 years, although the supplied material does not state a founding year. The website footer identifies Shiseido Liyuan Cosmetics Co., Ltd. as its copyright holder, and its corporate responsibility material refers to that company as the organization behind the Aupres brand. The available evidence supports describing Aupres as a Shiseido-affiliated brand operated in China, but does not establish a more specific ownership structure or headquarters. The brand sells skincare and makeup. Its official site organizes products into skincare categories and makeup, including foundation and makeup-removal products, and promotes department-store counter activities and a Tmall flagship-store channel. It highlights the 恒久肌活 series and 臻源凝时 series. The company describes its product-development approach as drawing on Shiseido technology and research into Chinese women's skin. Its brand story also refers to insights developed from more than 3.2 million frontline skin-test records; the site dates the cited testing sample to March 2017 through January 2020. Aupres presents quality, safety, service, and attention to women's skin as central to its positioning. Its website discusses a proprietary moisturizing ingredient used in Aupres products and a micro-cavity repair technology associated with the 臻源凝时 series. These are brand claims reported by the official site, not independent assessments. The official website provides customer-service channels and a membership club, and its listed promotions include both Tmall flagship-store and department-store counter activities. The brand's public-facing responsibility activities include bottle collection and recycling, education-related donations and activities, and disaster-relief support undertaken with Shiseido China. The site also reports quality-related recognitions for products and for Shiseido Liyuan. It remains active through its official Chinese-language website, which features skincare, makeup, promotions, brand information, and social responsibility updates.

Aupres is presented by its official website as a Shiseido-affiliated brand focused on the Chinese market. The brand's site says it has cultivated that market for 30 years, but the supplied evidence does not give a specific launch or founding year. The website's copyright notice names Shiseido Liyuan Cosmetics Co., Ltd.; the available material does not provide further corporate history or a precise ownership timeline. The brand's stated approach is based on Shiseido technology and research into Chinese women's skin. Its official brand story says it has developed insights from more than 3.2 million frontline skin-test records and links its skincare thinking to skin density and the appearance of youthful skin. The site specifies that the cited ASV comprehensive testing-instrument samples date from March 2017 to January 2020. This describes the period of the cited sample, not a founding or launch date for the brand. Aupres's current official site covers skincare, makeup, promotions, membership, and brand information. It identifies the 恒久肌活 series as a quick-link feature and discusses the 臻源凝时 series as a representative offering associated with its micro-cavity repair technology. The site also lists makeup categories such as foundation and makeup removal. It promotes sales through its Tmall flagship store and department-store counters. The brand's later documented activity in the supplied evidence includes corporate responsibility and product-quality communications. In 2024, Aupres reported completion of activities including a school donation project and an in-person schoolbag donation. Its responsibility page also describes a bottle-recycling initiative that encourages customers to return glass and plastic packaging through collection points and incentives. In 2025, the site reported that the bottle-recycling project was selected again as an industry sustainability practice case. It also reported that four core products, including 烈日防晒 and 黑精灵精华, passed a national quality tracking investigation covering nearly three years. These are official-site reports; the supplied evidence does not establish additional independent detail about the programs, awards, or their outcomes.

• Period of cited skin-test samples

• Annual CSR activities reported as completed

• Bottle-recycling project selected again as an industry ESG practice case

• Four products reported as passing quality tracking inspections

A Shiseido-affiliated beauty brand for the China market, positioning its skincare around Chinese women's skin research, Shiseido technology, product quality, safety, and service.

• 恒久肌活 series

  Featured as a quick-link series on the official website.

• 臻源凝时 series

  Presented as a representative product series associated with the brand's micro-cavity repair technology.

• 烈日防晒

  Named by the official site among core products reported to have passed a national quality tracking investigation.

• 黑精灵精华

  Named by the official site among core products reported to have passed a national quality tracking investigation.

• Bottle-recycling initiative
• 2024 school-support activities
• Public-interest baking class

1. 1首页 - 欧珀莱(AUPRES)官方网站aupres.com.cn
2. 2品牌历史 - 品牌故事 - 欧珀莱(AUPRES)官方网站aupres.com.cn
3. 3欧珀莱的世界 - 品牌故事 - 欧珀莱(AUPRES)官方网站aupres.com.cn
4. 4社会责任 - 品牌故事 - 欧珀莱(AUPRES)官方网站aupres.com.cn