Audiotainment Südwest GmbH & Co. KG

Audiotainment Südwest GmbH & Co. KG is a German multimedia and audio company that describes itself as one of the most successful media businesses in Germany's southwest. Its core activity is the production and strategic development of four radio programmes: bigFM, RPR1., RADIO REGENBOGEN and ROCK FM. Rather than treating these purely as radio stations, the company positions them as "Lovebrands" that reach audiences across on-air, online, social media and live events. The four stations serve distinct audience segments. bigFM targets young, music-interested adults. RPR1. is presented as the leading private radio station for the people of Rhineland-Palatinate. RADIO REGENBOGEN is described as the highest-reach private radio station in Baden-Württemberg and the Palatinate, and as a brand for the lifestyle of modern families. ROCK FM is the company's private rock offering for the southwest, aimed at listeners who want it loud. According to figures published on its own website, the company reaches 4.693 million listeners per day (ma 2026 Audio II, ATSW total) and generates 14.682 million online audio sessions per month (ma 2026 IP Audio III, Q2 2026, domestic and international). Its reach extends across Baden-Württemberg, Rhineland-Palatinate, Saarland, North Rhine-Westphalia, Hesse, Lower Saxony, Hamburg, Bremen, Berlin and Brandenburg. Beyond broadcasting, Audiotainment Südwest is active in marketing and advertising sales, presenting quality and reach as the proposition it offers to advertisers. The company also maintains a careers programme, offering jobs, apprenticeships and internships, and promotes internal and external training for staff. It publishes press releases and downloadable logos through its website. The company is a private, non-listed entity organised as a GmbH & Co. KG.

Audiotainment Südwest GmbH & Co. KG is a German audio and multimedia company whose business is built around the production and strategic development of four radio programmes: bigFM, RPR1., RADIO REGENBOGEN and ROCK FM. The company presents itself as one of the most successful media businesses in Germany's southwest and organises its operations around these four station brands. The four stations cover different regions and audience profiles. bigFM is aimed at young, music-interested adults. RPR1. is positioned as the leading private radio station for Rhineland-Palatinate. RADIO REGENBOGEN is described as the highest-reach private radio station in Baden-Württemberg and the Palatinate and as a brand for the lifestyle of modern families. ROCK FM is the company's private rock offering for the southwest. Audiotainment Südwest does not limit itself to traditional broadcasting. It describes its brands as "Lovebrands" and operates them on air, online, on social media and live on location. Alongside programming, the company is active in marketing and advertising sales, offering advertisers quality and reach. Its audience footprint, according to its own published figures, spans Baden-Württemberg, Rhineland-Palatinate, Saarland, North Rhine-Westphalia, Hesse, Lower Saxony, Hamburg, Bremen, Berlin and Brandenburg. The company reports reaching 4.693 million listeners per day (ma 2026 Audio II, ATSW total) and generating 14.682 million online audio sessions per month (ma 2026 IP Audio III, Q2 2026, domestic and international). It also runs a careers programme covering jobs, apprenticeships and internships, and emphasises internal and external training for employees. Press releases and downloadable logos are published through its website. The company is organised as a GmbH & Co. KG and is privately held.

One of the most successful multimedia companies in southwest Germany, operating four radio brands as "Lovebrands" across on-air, online, social media and live events.

• bigFM

  Radio station for young, music-interested adults.

• RPR1.

  Private radio station number one for the people in and from Rhineland-Palatinate.

• RADIO REGENBOGEN

  Highest-reach private radio station in Baden-Württemberg and the Palatinate, and the brand for the lifestyle of modern families.

• ROCK FM

  The station for loud rock legends and the private rock offering in the southwest.

1. 1Audiotainment Südwestaudiotainment-suedwest.de
2. 2Karriere – Audiotainment Südwestaudiotainment-suedwest.de
3. 3Audiotainment Südwest GmbH & Co. KGwikidata.org