AUBADE

Aubade is a French lingerie brand. According to the brand's official history, in 1875 Doctor Bernard created a corset factory that was later bought by the Pasquier family, and Claude Pasquier launched the Aubade brand in 1958. The brand describes its lingerie as sensual and glamorous, turning lingerie into an instrument of seduction. In the 1960s Aubade presented itself as a pioneer, being the first lingerie brand to coordinate colour between tops and bottoms, giving rise to the lingerie set. In the 1970s the brand was associated with innovations such as the first strapless styles, open backs, the iconic 'Agrafe cœur', and the front-closing bra. The official website presents lingerie categories including bras and briefs, bestsellers, and swimwear, and warns customers about fraudulent sites misusing the brand's identity.

According to the brand's official history page, in 1875 Doctor Bernard created a corset factory that was later bought by the Pasquier family. Claude Pasquier launched the Aubade brand in 1958, at a time when panties and girdles were essential elements of a lingerie trousseau. Moving away from the physical necessities of support, Aubade wrote the first lines of its history by offering sensual and glamorous products, making lingerie a true instrument of seduction. In the 1960s Aubade was the first lingerie brand to coordinate colour between tops and bottoms, which were now meant to live together; the lingerie set was born, and collections followed fashion trends and the rhythm of the seasons. The brand's first communication campaigns were bold and provocative, complicit and elegant. In the 1970s Aubade was already a blend of seduction and technical expertise, and the brand originated innovations that marked the history of lingerie: the first strapless styles, open backs, the iconic 'Agrafe cœur', and the front-closing bra. Its advertisements were provocative and avant-garde, focusing on the couple's relationship. In the 1980s wardrobes abandoned sensible outfits in favour of eccentricity and even provocation.

French lingerie of seduction

• Bras

• Briefs

• Swimwear

1. 1Aubade® Boutique officielle | Lingerie de séduction françaiseaubade.com
2. 2L'Histoire de la Maison | Aubade® Site Officielaubade.com