Au Bijou

Au Bijou, formally identified as Au Bijou GmbH Uhren & Schmuck, is a historic jewellery business based in Basel, Switzerland. The company traces its origins to 1656, when the goldsmith Martin Huber founded the enterprise. Its early activity included the production of bijou, a term historically associated with jewellery and ornamental pieces incorporated into clothing and personal dress. The business is described as the oldest jewellery company in Basel and has remained associated with the Huber family for eleven generations. This continuity places Au Bijou among Switzerland's long-established family enterprises, with its identity built around craft production, family stewardship, and the preservation of a local jewellery tradition rather than around mass-market branding. In the present day, Patrik-Philipp Huber is identified as continuing the family tradition. Au Bijou also manufactures jewellery of its own, indicating that the business combines retail and jewellery-making activities. Publicly available reference material does not provide a detailed catalogue of product lines, information about international distribution, financial results, employee numbers, or a comprehensive account of the company's corporate structure. Its documented market identity is therefore principally that of a Basel-based, family-run jeweller with a multi-century history and an ongoing commitment to handcrafted, proprietary jewellery.

Au Bijou's documented history begins in 1656 in Basel, Switzerland, when the goldsmith Martin Huber established the business. The original enterprise produced bijou and jewellery, including ornamental items incorporated into articles of clothing. This early description places the company within the traditional craft economy of European goldsmithing, where jewellery could function both as personal adornment and as a decorative element of dress. Over time, Au Bijou remained connected to the Huber family. The business is described as having reached its eleventh generation under Huber family ownership, making family succession a central feature of its institutional identity. It is also identified as Basel's oldest jewellery business and is associated with Switzerland's broader tradition of long-lived family companies. The available reference material does not document every stage of the company's development, including changes in premises, legal form, product range, or management. It does establish that the business has continued operating as Au Bijou GmbH Uhren & Schmuck and that the Huber family remains responsible for its continuity. In the current generation, Patrik-Philipp Huber continues the family tradition and manufactures jewellery for the business. This suggests that Au Bijou retains a direct connection between family management and craft production rather than functioning solely as a retail intermediary. The surviving public description presents Au Bijou primarily through its longevity, Basel identity, family continuity, and jewellery craftsmanship. No reliable reference material supplied for this entry establishes detailed international expansion, major acquisitions, public-company activity, financial performance, or large-scale marketing campaigns. Accordingly, the company's documented historical significance rests on its status as a multi-generational Swiss jeweller founded in the seventeenth century and still associated with the Huber family.

• 1656

  Martin Huber establishes the business

  [1]Au Bijouen.wikipedia.org

  Goldsmith Martin Huber founded the Au Bijou business in Basel, beginning its documented history as a jewellery and bijou maker.

• Eleventh-generation Huber family stewardship

  [1]Au Bijouen.wikipedia.org

  The company continued as a Huber family business and is described as being in its eleventh generation.

• Patrik-Philipp Huber continues the family tradition

  [1]Au Bijouen.wikipedia.org

  In the contemporary period, Patrik-Philipp Huber is identified with the continuation of the family business and the manufacture of Au Bijou's own jewellery.

Historic Swiss family jeweller focused on continuity, craftsmanship, and locally rooted jewellery-making.

• Jewellery · 1656

  Jewellery

  Jewellery is Au Bijou's core documented product category. The business originated as a goldsmithing enterprise and continues to manufacture its own jewellery under the Huber family tradition. The supplied reference material does not specify individual collections, materials, gemstones, or price tiers.

• Fashion accessories · 1656

  Bijou and clothing ornaments

  The historical business produced bijou, including jewellery incorporated into articles of clothing. This reflects the older decorative and ornamental meaning of the company's craft rather than a documented modern collection name.

1. 1Au Bijouen.wikipedia.org