Attrakt

Attrakt is a South Korean record label established in 2021 by Jeon Hong-joon. The company operates in the K-pop and broader recorded-music sector, with activities centered on artist management, music releases, group development, and the creation of entertainment projects aimed at both domestic and international audiences. Its public profile rose sharply through its association with Fifty Fifty, a girl group that became the label's best-known act after the release of the song "Cupid" and its subsequent international circulation. Attrakt's importance in the group's story derives not only from the group's music but also from the legal and commercial disputes that followed its rapid rise. Attrakt began publicly introducing Fifty Fifty in November 2022. On November 14, the label released the group's official logo image through social media and published a pre-release music video for "Lovin Me" on its official YouTube channel. Member and performance material followed on November 15, including concept photographs and a performance video for "Log In." The group formally debuted on November 18, 2022, with the extended play The Fifty and the lead single "Higher." These activities established Attrakt as a small but internationally oriented label seeking to build a global girl group rather than relying solely on a domestic launch. Fifty Fifty's international visibility increased the commercial and strategic significance of Attrakt. In September 2023, the Singapore-based Evergreen Group Holdings was reported to have invested 10 billion Korean won in the label to support collaboration and the company's K-pop ambitions. Later reporting cited in the label's Wikipedia coverage stated that only a minimum portion of the announced investment had reached Attrakt by an August 2024 update, after Evergreen leader David Yong encountered legal issues in Singapore. Because the investment's practical status and financial terms have been subject to later qualification, it should be treated as a reported financing event rather than as evidence of a completed long-term capitalization plan. Attrakt's public identity was also shaped by its conflict with the original Fifty Fifty lineup. In June 2023, the members sought an injunction to suspend their exclusive contracts, citing alleged failures concerning contractual obligations, financial settlement transparency, and medical care. Attrakt rejected the claims and separately accused outside parties, including Warner Music Korea and Ahn Sung-il, of attempting to induce the members to leave. The disputes produced court proceedings, criminal complaints, and civil litigation. The Seoul Central District Court dismissed the members' injunction in August 2023, and the decision was upheld again in October. Keena returned to Attrakt in October 2023, while the label terminated the contracts of Saena, Aran, and Sio. The conflict continued through later damages claims and related proceedings. Attrakt subsequently broadened its roster and development plans. In October 2023, it and JTBC confirmed discussions concerning a survival program intended to create another global girl group. On February 11, 2025, the label announced an exclusive contract with singer Bobby Kim, making him its first publicly identified soloist. Attrakt is therefore positioned as an artist-development and record-label business whose brand rests on K-pop production, international audience building, and the management of both idol groups and established solo performers. Its current public history remains closely associated with Fifty Fifty, the label's expansion efforts, and the legal consequences of the group's breakthrough.

Attrakt was formed in South Korea in 2021 by Jeon Hong-joon. The label's early public strategy centered on developing Fifty Fifty as a new girl group with international potential. In November 2022, Attrakt released introductory material for the group, including its logo, the pre-release video for "Lovin Me," member concept photographs, and a performance video for "Log In." Fifty Fifty debuted on November 18 with the EP The Fifty, led by "Higher." The group later achieved international attention, making Attrakt visible beyond the scale normally associated with a newly established label. This success brought both opportunity and conflict. In June 2023, the members filed for an injunction seeking to suspend their exclusive contracts. They alleged problems involving contractual performance, financial settlements, and medical care. The dispute became broader when Attrakt accused Warner Music Korea and producer Ahn Sung-il of attempting to persuade the members to move to another agency. The accused parties denied the allegations, and Attrakt filed criminal complaints alleging fraud, breach of duty, and obstruction of business. The Seoul Central District Court rejected the members' injunction request on August 28, 2023. Although the members' legal representatives indicated that they would appeal, the court again upheld the dismissal on October 24. Keena withdrew her lawsuit on October 17 and returned to Attrakt. On October 23, the label announced that it had terminated the exclusive contracts of the other three original members, Saena, Aran, and Sio. The group-related dispute then continued through criminal complaints and civil damages litigation. The Givers' chief executive was reported to have pursued a defamation action against Attrakt, while Attrakt later brought damages claims against the former members, their parents, and executives associated with The Givers. Attrakt also filed a damages lawsuit against Warner Music Korea concerning the alleged effort to recruit the group. A separate police decision reported in March 2024 found insufficient evidence of criminal conduct in an investigation into allegations against Attrakt, resulting in dismissal of the relevant investigation. The legal disputes continued to generate proceedings and public debate, including later reports of a partial damages victory involving The Givers and Ahn Sung-il. Alongside the dispute, Attrakt pursued expansion. In September 2023, Evergreen Group Holdings, a Singapore company led by David Yong, was reported to have invested 10 billion Korean won in Attrakt to support cooperation and the label's K-pop plans. An August 2024 update reportedly stated that only a minimum amount had been transferred, after Yong faced legal issues in Singapore. In October 2023, Attrakt and JTBC moved forward with plans for a survival show designed to create another global girl group. On February 11, 2025, Attrakt announced an exclusive agreement with Bobby Kim, its first publicly identified soloist. The label's history consequently combines small-label K-pop development, international audience building, investment and expansion efforts, and a highly consequential artist-contract dispute.

1. 2025Bobby Kim signs with Attrakt

   The label announces an exclusive contract with singer Bobby Kim, its first announced soloist.

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2. 2023Fifty Fifty contract dispute begins

   The members seek an injunction to suspend their exclusive contracts with Attrakt.

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3. 2023Court rejects injunction

   The Seoul Central District Court dismisses the contract-suspension request, with the dismissal later upheld.

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4. 2023Keena returns to Attrakt

   Keena withdraws her lawsuit and returns to the label, while the contracts of three other original members are terminated.

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5. 2022Fifty Fifty is introduced and debuts

   Attrakt unveils Fifty Fifty in November and releases the group's debut EP The Fifty on November 18.

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6. 2021Attrakt is founded

   Jeon Hong-joon establishes Attrakt as a South Korean record label.

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An artist-development and record-label company focused on K-pop, global girl-group projects, and international music promotion.

• Fifty FiftyGirl group2022

  Fifty Fifty was Attrakt's breakthrough artist project and the label's best-known act. Attrakt introduced the group in November 2022 through a coordinated sequence of social-media, video, concept, and performance releases. The group debuted with the EP The Fifty on November 18, 2022, with "Higher" as its lead single. The original lineup later became the subject of a major contract dispute, after which Keena returned to Attrakt and the label terminated the contracts of Saena, Aran, and Sio.

• The FiftyExtended play2022

  The Fifty is Fifty Fifty's debut extended play, released by Attrakt on November 18, 2022. The release followed the label's pre-debut promotional rollout and used "Higher" as its lead single. It represents Attrakt's first clearly documented major recorded-music project and the initial formal product associated with the company's international girl-group strategy.

• Bobby KimSolo artist2025

  Bobby Kim is a singer who signed an exclusive contract with Attrakt in February 2025. His agreement expanded the label's publicly identified roster beyond idol-group management and made him the company's first announced soloist.

• 2023Global girl-group survival-show project

  South Korea · International K-pop audiences

  Attrakt and JTBC discussed and then confirmed a survival program intended to create the label's next global girl group.

  Source
• 2022Fifty Fifty debut rollout

  South Korea · International digital audiences

  Attrakt introduced Fifty Fifty with a staged digital campaign comprising the official logo, the "Lovin Me" music video, member concept photographs, and a performance video for "Log In," leading into the release of The Fifty.

  Outcome. The campaign established Fifty Fifty as Attrakt's flagship group and preceded the label's international visibility.

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• 2025Sign Bobby Kim as first soloistProduct launch

  Attrakt's public roster had been primarily associated with the girl group Fifty Fifty.

  What changed. The label announced an exclusive contract with singer Bobby Kim.

  Aftermath. The agreement broadened Attrakt's publicly announced artist portfolio to include a solo singer.

  Source
• 2023Pursue a second global girl-group projectStrategy

  After establishing Fifty Fifty, Attrakt and JTBC discussed developing another group through a survival-show format.

  What changed. The companies confirmed plans for a program intended to create Attrakt's next global girl group.

  Source
• 2023Terminate three original Fifty Fifty contractsOther

  The contract dispute continued after the court dismissed the members' injunction request and after Keena returned to Attrakt.

  What changed. Attrakt announced the termination of the exclusive contracts of Saena, Aran, and Sio.

  Aftermath. The action ended the original lineup's relationship with Attrakt except for Keena and was followed by continuing civil litigation.

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• 2023Fifty Fifty contract disputeControversy

  The original Fifty Fifty members challenged their exclusive contracts with Attrakt, alleging failures involving contractual obligations, settlement transparency, and medical care. Attrakt disputed the allegations and pursued claims involving alleged outside interference.

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• 2023Alleged attempted recruitment of Fifty FiftyControversy

  Attrakt accused Warner Music Korea and Ahn Sung-il of attempting to induce Fifty Fifty to leave the label. The accused parties denied the allegation, and related criminal and civil proceedings followed.

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• 2025Attrakt signs Bobby Kim

  Attrakt announced an exclusive contract with singer Bobby Kim, identifying him as the label's first soloist.

  Product launchLeadership change
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• 2023Evergreen Group Holdings reports investment in Attrakt

  The Singapore company was reported to have invested 10 billion Korean won in Attrakt to support collaboration and the label's K-pop ambitions. A later update qualified how much of the announced investment had actually reached Attrakt.

  M&AOther
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• 2023Court dismisses Fifty Fifty injunction

  The Seoul Central District Court dismissed the members' request to suspend their exclusive contracts. The decision was later upheld in October.

  Lawsuit
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• 2023Keena returns to Attrakt while other original members depart

  Keena withdrew her lawsuit and returned to Attrakt. The label subsequently terminated the contracts of Saena, Aran, and Sio.

  LawsuitLeadership change
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• 2023Attrakt and JTBC confirm global girl-group survival-show plans

  Attrakt and JTBC confirmed plans to develop a survival program intended to create the label's next global girl group.

  CampaignProduct launch
  Source
• 2023ATTRAKT reports investment from Evergreen Group Holdings

  Singapore-based Evergreen Group Holdings was reported to have invested 10 billion won in ATTRAKT to support cooperation in the K-pop business. ATTRAKT later said that only a minimum amount had reached the company after legal issues involving investor David Yong.

  M&AOther
  Source
• 2023ATTRAKT and JTBC plan a global girl-group survival program

  ATTRAKT and JTBC announced plans to produce a survival show intended to create the agency's next globally oriented girl group.

  CampaignProduct launch
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• 2022Attrakt announces Fifty Fifty debut project

  Attrakt introduced Fifty Fifty through logo, music-video, concept, and performance materials before releasing the group's debut EP The Fifty on November 18, 2022.

  Product launch
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• 2022ATTRAKT introduces Fifty Fifty ahead of its debut

  ATTRAKT unveiled the group's logo, pre-release video, member concept materials, and performance content before Fifty Fifty debuted with The Fifty in November.

  Product launch
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1. Attrakt