Attensity

Attensity was an American enterprise-software company focused on extracting structured insight from unstructured language and customer-generated data. Its technology analyzed text to identify facts, relationships, and sentiment, supporting applications in social analytics, customer feedback analysis, market intelligence, and social customer relationship management. Founded in 2000, Attensity developed within a broader ecosystem of text-mining and government-oriented information-analysis technology. In-Q-Tel, the investment organization associated with supporting United States government and defense missions, was an early investor. Attensity was also connected with InTTENSITY, an independent organization that combined technology from Inxight and Attensity Software and served as an outlet for Attensity technology in the federal market. A major corporate change occurred in 2009, when Attensity Corporation, then based in Palo Alto, merged with Germany's Empolis and Living-e AG. The combination created Attensity Group, a privately held international software group. The enlarged organization positioned Attensity's text analytics alongside related enterprise information-management and customer-engagement capabilities. In 2010, Attensity Group acquired Biz360, a company known for social-media monitoring and market-intelligence solutions. The acquisition broadened Attensity's offering beyond text extraction toward monitoring conversations and analyzing public-facing social data. Products associated with the brand included Attensity Analyze, which supported analysis of text and customer information, and Attensity Respond, which addressed engagement and response workflows. The group's structure changed again in early 2012, when the Empolis business unit was separated through a management buyout. The unit subsequently resumed operations under the Empolis name. Attensity Group remained a closely held private company, with Aeris Capital identified as its majority shareholder; Foundation Capital, Granite Ventures, and Scale Venture Partners were also associated with the shareholder base through their earlier investment in Biz360. Attensity's independent corporate life ended in February 2016. InContact acquired the company's intellectual-property assets, after which Attensity closed. The brand is therefore best understood as a defunct enterprise text-analytics and social-analytics software business rather than an active standalone company.

Attensity was established in 2000 as a software company specializing in the analysis of unstructured text. Its technology was designed to extract facts, relationships, and sentiment from natural-language material, allowing organizations to use customer comments, social-media content, and other textual sources in business and operational workflows. The company attracted early investment from In-Q-Tel, an organization that funds technology relevant to United States government and defense missions. Attensity technology was also associated with InTTENSITY, an independent entity that combined software from Inxight and Attensity and acted as the exclusive federal-market distributor for Attensity in the context described by the available reference material. In 2009, Attensity Corporation merged with Germany's Empolis and Living-e AG. The transaction created Attensity Group and gave the business a broader international structure. Attensity's text-analysis capabilities became part of a portfolio aimed at enterprise information management, social analytics, and customer engagement. The group expanded its social-data capabilities in 2010 by acquiring Biz360. Biz360 provided social-media monitoring and market-intelligence solutions, complementing Attensity's language-analysis technology. This combination helped the group address both the extraction of meaning from text and the monitoring of conversations across social channels. Attensity Group was privately held. Aeris Capital was identified as its majority shareholder, while Foundation Capital, Granite Ventures, and Scale Venture Partners were among the investors that became shareholders through their previous backing of Biz360. No public listing or public-market ticker is identified in the available material. In early 2012, the Empolis business unit was separated through a management buyout. That business subsequently continued under the Empolis name, reversing part of the scope created by the 2009 combination. Attensity continued to be associated with text analytics, social monitoring, customer feedback analysis, and social customer relationship management. The company reached the end of its independent operation in February 2016, when InContact acquired its intellectual-property assets. Attensity then closed. The available record does not identify a successor brand operating under the Attensity name, so the brand should be classified as defunct.

1. 2016Intellectual-property assets acquired and company closed

   InContact acquired Attensity's intellectual-property assets, after which Attensity closed.

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2. 2012Empolis divestiture

   The Empolis business unit was separated through a management buyout and later resumed using the Empolis name.

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3. 2010Biz360 acquisition

   Attensity Group acquired Biz360 to add social-media monitoring and market-intelligence capabilities.

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4. 2009Formation of Attensity Group

   Attensity Corporation merged with Empolis and Living-e AG, forming Attensity Group.

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5. 2000Attensity founded

   Attensity was established as a software company focused on extracting structured information from unstructured text.

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Enterprise text analytics and social customer relationship management for converting unstructured customer and social data into actionable business insight.

• Attensity AnalyzeText analytics

  An analytics offering associated with Attensity's core technology for processing unstructured language. It was intended to identify information such as facts, relationships, and sentiment in customer and social data, helping organizations examine feedback and other text at scale.

• Attensity RespondSocial customer relationship management

  An engagement-oriented offering associated with Attensity's social CRM portfolio. It supported workflows for responding to customer and social interactions, complementing the company's analytical tools with action and engagement capabilities.

• Attensity social analytics applicationsSocial analytics

  Attensity's broader application portfolio used text analytics to examine social-media content, customer commentary, and other unstructured sources. These applications were positioned for social monitoring, customer-experience analysis, and market intelligence.

• 2016Sell intellectual-property assets to InContactM&A

  Attensity's independent operations were coming to an end.

  What changed. InContact acquired Attensity's intellectual-property assets.

  Aftermath. Attensity closed and ceased operating as an independent company.

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• 2012Divest Empolis business unitM&A

  The group revised the structure created by the 2009 merger.

  What changed. Attensity Group separated the Empolis business unit through a management buyout.

  Aftermath. The unit resumed operations under the Empolis name, while Attensity continued as a separate software brand.

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• 2010Acquire Biz360M&A

  Attensity Group wanted to strengthen its social-media monitoring and market-intelligence capabilities.

  What changed. The group acquired Biz360.

  Aftermath. Biz360's social-monitoring capabilities broadened Attensity's portfolio beyond text extraction toward monitoring and interpreting social conversations.

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• 2009Merge with Empolis and Living-eM&A

  Attensity sought a broader international software structure by combining with Germany's Empolis and Living-e AG.

  What changed. The companies merged to form Attensity Group.

  Aftermath. The resulting private group combined text analytics with adjacent enterprise information and customer-engagement capabilities.

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• 2016InContact acquires Attensity intellectual-property assets

  InContact acquired Attensity's intellectual-property assets. Attensity subsequently closed as an independent company.

  M&ABankruptcy
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• 2012Empolis business unit separated through management buyout

  Attensity Group divested the Empolis business unit through a management buyout; the unit later operated again under the Empolis name.

  M&A
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• 2010Attensity Group acquires Biz360

  The group acquired Biz360, expanding its capabilities in social-media monitoring and market intelligence.

  M&A
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• 2009Attensity merges with Empolis and Living-e to form Attensity Group

  Attensity Corporation combined with Germany's Empolis and Living-e AG, creating the privately held Attensity Group.

  M&A
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1. Attensity