Attain Sports and Entertainment
An American sports ownership and management company focused primarily on minor-league baseball and other professional sports properties.
Last updated August 25, 2026
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Overview
Attain Sports and Entertainment is an American sports ownership and management company established in 2021 by Greg Baroni. It was organized within the broader Attain business structure, alongside Attain Partners and Attain Capital, following Baroni’s earlier creation of Attain LLC in 2009. The company’s principal activity is the acquisition, operation, management, and development of sports properties, with a portfolio centered on minor-league baseball teams and supplemented by professional soccer. The company entered the sports ownership market through Maryland Baseball, LLC, a subsidiary formed in 2021 to manage baseball assets in Maryland. In January 2022, Maryland Baseball acquired the Chesapeake Baysox, a Double-A affiliate in the Eastern League, and the Frederick Keys, which at that time competed as a collegiate summer team in the MLB Draft League. These acquisitions established Attain as an operator of baseball teams connected to both the affiliated-minor-league and developmental-collegiate systems. Attain expanded beyond baseball in February 2023 by acquiring a controlling interest in Loudoun United FC from the D.C. United Ownership Group. Loudoun United competes in the USL Championship, giving Attain a professional soccer property and a presence in the Washington, D.C., metropolitan area. The company also created the Spire City Ghost Hounds in 2023 as a new Atlantic League of Professional Baseball franchise. The club suspended play after the 2023 season, with the hiatus extended through 2024 and 2025; the organization has forecast a possible return for the 2026 season. In October 2024, Attain broadened its Maryland baseball holdings by acquiring a controlling interest in the Aberdeen IronBirds through IB Professional Holdings. The transaction was conducted in partnership with former Major League Baseball players Cal Ripken Jr. and Billy Ripken. The deal added another Orioles-affiliated Maryland baseball property to Attain’s portfolio and linked the company with prominent figures in the region’s baseball community. In August 2025, Attain announced a reorganization of its minor-league baseball operations. Under the plan, its Baltimore Orioles High-A affiliate would relocate to Frederick, Maryland, while its MLB Draft League team would relocate to Aberdeen, Maryland. The teams were expected to retain their existing names. The reorganization reflects Attain’s strategy of aligning team locations and league affiliations across its Maryland portfolio while using existing facilities and established local identities. Attain’s business model is based less on consumer packaged goods than on ownership and management of sports franchises, venue-linked entertainment assets, and associated fan experiences. Its portfolio has included teams in affiliated minor-league baseball, the MLB Draft League, the Atlantic League, and the USL Championship. Publicly available information identifies Greg Baroni as founder and chief executive officer. Detailed information about the company’s financial performance, employee base, headquarters, website, and long-term corporate structure is not publicly established in the supplied reference material.
History
Attain Sports and Entertainment was organized in 2021 by Greg Baroni as the sports-focused part of the wider Attain business group. Baroni had previously founded Attain LLC in 2009. The sports organization was established alongside Attain Partners and Attain Capital, creating a broader corporate structure in which sports ownership and management became a dedicated operating activity. The company’s initial identified assets were assembled through Maryland Baseball, LLC, which was formed in 2021 to manage two Maryland baseball teams. In January 2022, the subsidiary purchased the Chesapeake Baysox, a Double-A club in the Eastern League, and the Frederick Keys, which were then participating as a collegiate summer team in the MLB Draft League. The transaction gave Attain exposure to both affiliated minor-league baseball and a developmental league for college players and prospects. Attain expanded into soccer in February 2023, when it purchased a controlling interest in Loudoun United FC from the D.C. United Ownership Group. The club competes in the USL Championship. This acquisition diversified Attain’s sports portfolio beyond baseball and provided the company with a professional soccer property in the Washington metropolitan region. During 2023, Attain also created the Spire City Ghost Hounds, a new franchise in the Atlantic League of Professional Baseball. The team played during the 2023 season but subsequently entered a hiatus. The hiatus continued through the 2024 season and was extended through 2025, while a potential return for the 2026 season was forecast. The supplied reference material does not establish whether the projected return occurred. Attain continued consolidating its Maryland baseball presence in October 2024. Through its parent company, IB Professional Holdings, it acquired a controlling interest in the Aberdeen IronBirds. Cal Ripken Jr. and Billy Ripken participated in the acquisition partnership. The transaction added another prominent Maryland baseball organization to Attain’s holdings and connected the company with the Ripken baseball business network. In August 2025, Attain announced a reorganization of its minor-league baseball teams. The company planned to relocate its Baltimore Orioles High-A affiliate to Frederick, Maryland, and move its MLB Draft League team to Aberdeen, Maryland. The teams were expected to keep their established names. The plan would align Attain’s baseball assets with different Maryland venues and league roles while preserving local brand continuity. The available public account presents Attain as an active private sports ownership platform rather than as a conventional consumer brand. Its activities include acquiring controlling interests in teams, organizing new franchises, managing league participation, and adjusting the geographic placement of its baseball properties. Publicly identified holdings and projects have included the Chesapeake Baysox, Frederick Keys, Loudoun United FC, Spire City Ghost Hounds, and Aberdeen IronBirds. Public information supplied for this entry does not provide verified details on headquarters, revenue, valuation, financing, employee count, or a corporate website.
- 2025
Maryland baseball portfolio reorganization
[1]Attain announced plans to move its Orioles High-A affiliate to Frederick and its MLB Draft League team to Aberdeen while keeping the teams’ names.
- 2024
Aberdeen IronBirds acquisition
[1]Attain acquired a controlling interest in the Aberdeen IronBirds through IB Professional Holdings in partnership with Cal Ripken Jr. and Billy Ripken.
- 2023
Expansion into professional soccer
[1]Attain purchased a controlling interest in Loudoun United FC of the USL Championship.
- 2023
Spire City Ghost Hounds are formed
[1]Attain created a new Atlantic League of Professional Baseball team, the Spire City Ghost Hounds.
- 2022
Maryland Baseball acquires two teams
[1]Attain subsidiary Maryland Baseball, LLC acquired the Chesapeake Baysox and Frederick Keys.
- 2021
Attain Sports and Entertainment is organized
[1]Baroni organized Attain Sports alongside Attain Partners and Attain Capital as part of the wider Attain structure.
- 2009
Greg Baroni establishes Attain LLC
[1]Greg Baroni founded Attain LLC, the earlier organization associated with the later Attain sports business structure.
Products and positioning
A U.S.-focused sports ownership and management platform specializing in regional sports franchises, particularly minor-league baseball, with additional interests in professional soccer and sports entertainment.
Minor-league baseball team
Chesapeake Baysox
The Chesapeake Baysox are a Double-A baseball team in the Eastern League and one of Attain’s principal baseball properties. The club represents the company’s involvement in affiliated minor-league baseball and provides regular-season games, local sports entertainment, and a platform for player development within the Baltimore Orioles system.
MLB Draft League baseball team
Frederick Keys
The Frederick Keys are a Maryland baseball team that competed as a collegiate summer club in the MLB Draft League during the period described by the reference material. Attain acquired the team through Maryland Baseball, LLC and later announced plans for its MLB Draft League team to relocate to Aberdeen while retaining its name.
Professional soccer club
Loudoun United FC
Loudoun United FC competes in the USL Championship. Attain acquired a controlling interest in the club in 2023, adding professional soccer to a portfolio otherwise primarily associated with baseball. The property extends Attain’s sports-management activities into another team sport and a different league operating model.
Atlantic League baseball team · 2023
Spire City Ghost Hounds
The Spire City Ghost Hounds were created by Attain as a new Atlantic League of Professional Baseball franchise in 2023. The team played that season and then entered a hiatus. The hiatus was extended through 2025, with a possible return for the 2026 season identified in the reference material.
Minor-league baseball team
Aberdeen IronBirds
The Aberdeen IronBirds are a Maryland minor-league baseball team acquired by Attain through IB Professional Holdings in 2024. The acquisition was made in partnership with Cal Ripken Jr. and Billy Ripken. The team is also part of Attain’s announced plan to reorganize the location of its Maryland baseball properties.
Brand decisions
2025
Reorganization of Maryland baseball teamsStrategyBackground
Attain reviewed the locations and league roles of its Maryland baseball properties after assembling a portfolio that included teams in Frederick and Aberdeen.
Action taken
The company announced that its Orioles High-A affiliate would relocate to Frederick and its MLB Draft League team would relocate to Aberdeen, while the teams would retain their names.
Aftermath
The plan was intended to realign Attain’s Maryland baseball operations geographically; the supplied material does not confirm the final implementation.
2024
Acquisition of Aberdeen IronBirdsM&ABackground
Attain continued to expand its Maryland baseball portfolio and deepen its regional sports presence.
Action taken
Through IB Professional Holdings, Attain acquired a controlling interest in the Aberdeen IronBirds with Cal Ripken Jr. and Billy Ripken as partners.
Aftermath
The acquisition added another Maryland baseball property to Attain’s holdings and preceded the announced reorganization of its minor-league teams.
2023
Acquisition of Loudoun United FCM&ABackground
Attain sought to broaden its sports portfolio beyond baseball through a controlling investment in a professional soccer club.
Action taken
The company acquired a controlling interest in Loudoun United FC from the D.C. United Ownership Group.
Aftermath
Loudoun United became Attain’s identified professional soccer property and expanded the company’s sports-management footprint.
2023
Creation of the Spire City Ghost HoundsProduct launchBackground
Attain developed a new franchise for the Atlantic League of Professional Baseball.
Action taken
The Spire City Ghost Hounds were formed and began play in the 2023 season.
Aftermath
The team later entered a hiatus that was extended through the 2025 season, with a projected 2026 return.
Sources1 sources
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