ATT 4 Recharge

ATT 4 Recharge was the original name of a shopping mall in Taipei's Zhongshan District, Taiwan. The property occupied a building that had previously housed A.mart and was taken over by ATT from the Hongtai Group's associated retail operation at the beginning of 2017. ATT developed the site around a broad lifestyle concept rather than a narrowly specialized retail proposition, combining fashion shopping with food, drink, entertainment, outdoor leisure, and family-oriented activities. The name expressed the concept behind the venue. “ATT” was presented as a reference to “attractive,” while “4” represented the four major areas associated with the project: fashion, cultural creation, entertainment, and food. “Recharge” described the intended customer experience of restoring energy through shopping, eating, drinking, playing, and leisure. The mall's thematic framework was also described through four elements of everyday life: fashion, food, family, and life. Trial operations began on 15 December 2018, followed by the official opening on 23 December 2018. Its tenant mix included restaurants and other food-and-beverage businesses, outdoor and leisure retailers, and stores aimed at family and home life. The property was positioned within Taipei's entertainment and retail landscape, close to Miramar Entertainment Park and accessible from Jiannan Road Station on the Taipei Metro's Wenhu Line. On 20 July 2021, the property changed its name from ATT 4 Recharge to ATT e Life. The rebranding retained the broader lifestyle orientation while ending the use of the original “Recharge” name as the mall's primary public identity. The venue subsequently announced on 20 February 2023 that the building would close on 7 May 2023. The announcement attributed the closure to the effects of the COVID-19 pandemic. Accordingly, ATT 4 Recharge is best understood as the former name of a now-closed Taipei lifestyle shopping mall rather than as an ongoing independent consumer-products brand.

ATT 4 Recharge was a shopping mall in Taipei's Zhongshan District and the former public name of the property later known as ATT e Life. The building had previously been occupied by A.mart. At the beginning of 2017, ATT took over the original store building associated with the Hongtai Group and began developing a new retail and lifestyle concept for the site. The project was designed around a combination of shopping, dining, entertainment, leisure, and family activities. Its thematic structure drew on four aspects of everyday life: fashion, food, family, and life. The name “ATT” was associated with the idea of being attractive. The number “4” represented four principal business or experience areas—fashion, cultural creation, entertainment, and food—while “Recharge” evoked the idea of visitors replenishing their energy through a mixture of shopping, eating, drinking, playing, and leisure. The venue's principal store categories included restaurants and other food-and-beverage operators, outdoor and leisure retailers, and businesses serving family and home-lifestyle needs. This mix placed it within the broader lifestyle-mall category rather than presenting it as a conventional department store focused only on merchandise. Its location also connected it to Taipei's wider entertainment and tourism circuit: the mall was near Miramar Entertainment Park and could be reached from Jiannan Road Station on the Taipei Metro's Wenhu Line. Trial operations started on 15 December 2018. The official opening followed on 23 December 2018, marking the public launch of ATT 4 Recharge as a Taipei retail and entertainment destination. The original name emphasized the idea of a place where customers could combine fashion shopping with food, recreation, and social activities. The property was renamed ATT e Life on 20 July 2021. This change ended ATT 4 Recharge's use as the mall's primary name but preserved its association with the ATT retail portfolio and the site's lifestyle positioning. On 20 February 2023, ATT e Life announced that the building would close on 7 May of that year. The stated reason was the impact of the COVID-19 pandemic. The closure means that ATT 4 Recharge is now a defunct former shopping-mall identity, with its principal historical significance tied to the 2018 opening, the 2021 rebrand, and the property's eventual closure in 2023.

• 2023

  Closure announced

  [1]ATT e Lifeen.wikipedia.org

  ATT e Life announced on 20 February 2023 that the building would close on 7 May 2023, citing the COVID-19 pandemic's impact.

• 2021

  Name changed to ATT e Life

  [1]ATT e Lifeen.wikipedia.org

  The property was renamed ATT e Life on 20 July 2021.

• 2018

  Trial operations begin

  [1]ATT e Lifeen.wikipedia.org

  ATT 4 Recharge began trial operations on 15 December 2018.

• 2018

  Official opening

  [1]ATT e Lifeen.wikipedia.org

  The mall officially opened on 23 December 2018 in Taipei's Zhongshan District.

• 2017

  ATT takes over the former A.mart building

  [1]ATT e Lifeen.wikipedia.org

  At the beginning of 2017, ATT took over the former store building associated with Hongtai Group and began preparing a new lifestyle shopping project.

A lifestyle shopping and entertainment destination combining fashion, food, cultural and leisure activities, and family-oriented retail in one venue.

• Shopping mall · 2018

  ATT 4 Recharge shopping mall

  The core offering was a mixed-use lifestyle shopping destination in Taipei. Rather than concentrating on one retail category, the venue combined fashion and lifestyle shopping with restaurants, food and beverage operators, outdoor leisure stores, family-oriented businesses, home-lifestyle retail, and entertainment-oriented activities. The concept was intended to make the property a place for shopping, dining, recreation, and social visits.

• 2023

  Decision to close the propertyStrategy

  Background

  After operating under the ATT e Life name, the property cited the effects of the COVID-19 pandemic in announcing its closure.

  Action taken

  ATT e Life announced on 20 February 2023 that the building would close on 7 May 2023.

  Aftermath

  The closure ended the operation of the shopping-mall property and brought the ATT 4 Recharge/ATT e Life site history to a close.

  Source

• 2021

  Rebrand from ATT 4 Recharge to ATT e LifeStrategy

  Background

  The property had operated under the ATT 4 Recharge name since its 2018 launch and was positioned as a combined fashion, dining, leisure, entertainment, and family destination.

  Action taken

  The operator changed the mall's name to ATT e Life on 20 July 2021.

  Aftermath

  The rebrand made ATT e Life the property's subsequent public identity. The building later announced its closure in 2023.

  Source

1. 1ATT e Lifeen.wikipedia.org
2. 2ATT 4 Recharge official websiteatt4recharge.com.tw