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Atlas Paws

Retailer / private label

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Toronto-based dog daycare, boarding, grooming and pet boutique brand known for its cage-free, Fear Free® certified care.

Last updated September 26, 2026

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Overview

Atlas Paws is a Toronto-based pet care brand offering dog daycare, overnight boarding, spa and grooming services, and a curated pet boutique. The business was started in 2007 by owner Rafael, known as Raf, who describes his goal as offering the best possible care and love for dogs. The brand operates multiple locations in downtown Toronto, including Spadina, Liberty Village, and Corktown, and has built a reputation around a cage-free philosophy: open group play areas and private suites rather than crates or kennels. Atlas Paws differentiates itself through its Fear Free® certified team. Every team member is trained to recognize stress signals and respond before they escalate, a positioning that appeals especially to owners of nervous dogs and senior pups. The company also provides live cameras across every play area and boarding suite, allowing owners to check in on their dogs from anywhere at any time. New clients are offered a complimentary two-hour trial so they can meet the team and see the space before committing. Services include full-day and half-day daycare with dogs matched by size and temperament, overnight boarding with 24/7 staff and daily photo updates, and breed-specific grooming, baths, nail trims, and spa treatments. The pet boutique offers a selection of high-quality products for dogs. The brand markets itself under the Atlas Paws Club identity and reports a 4.9-star rating from 268 reviews across its Toronto locations. Atlas Paws remains a privately held, founder-owned business. Its mission statement is deliberately simple: offer the best possible experience for all dogs, make a profit so the company can do more of that, and never reverse those priorities. The brand's focus on transparency, gentle handling, and cage-free care has made it a recognizable name in Toronto's downtown dog-care market.

History

Atlas Paws was founded in 2007 by Rafael, known as Raf, in Toronto, Canada. Raf has said he started the business with one simple goal: to offer the best care and love for dogs. His connection with dogs dates back to early childhood, and he describes dogs as family members rather than just pets. That personal philosophy shaped the company's mission statement, which prioritizes the dog experience first, profit second, and explicitly forbids reversing those priorities. From its origins, the business grew into a multi-location operation serving downtown Toronto. Atlas Paws currently operates locations in Spadina, Liberty Village, and Corktown, each offering daycare, boarding, and grooming services. The brand has expanded its service menu over time to include half-day daycare alongside full-day care, and it maintains a pet boutique with curated products. A defining development for Atlas Paws was its adoption of the Fear Free® certification standard across the team. Every team member is Fear Free Pets certified, meaning they are trained to spot signs of stress in dogs and respond before it escalates. This approach is marketed as especially suitable for nervous dogs and senior pups. The company also invested in live camera systems across all play areas and boarding suites, allowing owners to check in remotely. The brand operates under the Atlas Paws Club identity for its customer community and review presence. As of the available evidence, it reports a 4.9-star rating from 268 reviews across its Toronto locations. Atlas Paws remains a privately held, founder-owned business with no disclosed parent company or outside ownership.

  • 2007

    Atlas Paws founded by Rafael (Raf) in Toronto.

  • Expanded to multiple downtown Toronto locations including Spadina, Liberty Village, and Corktown.

  • Adopted Fear Free® certification for all team members.

  • Introduced half-day daycare option.

  • Reached 4.9-star rating from 268 reviews across Toronto locations.

Products and positioning

Premium, fear-free, cage-free dog care in downtown Toronto with live camera access and certified staff.

  • Dog Daycare

    Supervised, cage-free play with dogs matched by size and temperament; full-day and half-day options.

  • Overnight Boarding

    Overnight care with 24/7 staff, live cameras, and choice of group rooms or private suites.

  • Spa & Grooming

    Breed-specific cuts, baths, nails, and spa treatments by Fear Free® certified groomers.

  • Pet Boutique

    Curated selection of high-quality dog products.

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