Atlas Honda
Atlas Honda is a Pakistani motorcycle manufacturer and a joint venture between Pakistan’s Atlas Group and Honda Motor Company of Japan.
Last updated August 31, 2026
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Overview
Atlas Honda Limited is a Pakistani motorcycle manufacturer headquartered in Karachi. The company is the Pakistani operating partnership of Atlas Group and Honda Motor Company of Japan, and is widely described in reference material as the country’s largest motorcycle manufacturer by production capacity and market share. Its business centers on the manufacture, sale, and distribution of Honda-branded motorcycles and related components for the Pakistani market, with exports to selected South Asian countries. The business originated in the early 1960s as Atlas Autos Limited. A technical collaboration with Honda supported the introduction of motorcycle production and sales in Pakistan, with the first manufacturing facility established in Karachi. The company also developed an operation in what was then East Pakistan through Atlas Epak Limited; that business was lost following the independence of Bangladesh. The company’s Pakistani manufacturing footprint later expanded beyond Karachi. In 1979, a second motorcycle plant was established at Sheikhupura under the name Panjdarya Limited. Atlas Honda’s product history includes models that became important parts of Pakistan’s mass-market motorcycle landscape. The CD-70 and CG-125 were introduced in Pakistan in 1976, establishing two enduring product families associated with practical transportation, local assembly, and broad market availability. The portfolio later expanded to include variants such as the CD70 Dream, Pridor, CG125S, CG125S Gold, CB125F, CG150, CB150F, and the Icon e electric scooter. The corporate structure was consolidated during the late 1980s and early 1990s. A new joint-venture agreement with Honda was signed in 1988, and Atlas Autos Limited and Panjdarya Limited were merged in 1991. The combined business began operating as Atlas Honda Limited. This consolidation created the present operating platform, combining Honda technical collaboration with Atlas Group’s local industrial and commercial presence. In addition to motorcycle assembly and manufacturing, Atlas Honda produces a range of high-technology components in Pakistan through in-house capabilities and cooperation with parts manufacturers including Showa Atsumitech, Nippon Denso, and Toyo Denso. Its industrial base includes research and development, tool-making, and computer-aided design and manufacturing capabilities. These facilities support localization, manufacturing productivity, and the adaptation of Honda motorcycle products to the Pakistani market. The company has also pursued regional exports, sending motorcycles to Sri Lanka, Afghanistan, and Bangladesh. Reference material describes further outreach toward emerging markets in Central Asia and Africa, although the scope and commercial scale of those activities are not specified. More recently, Atlas Honda has broadened its product direction beyond conventional petrol motorcycles through the CG150 and Icon e. The Icon e is described as an electric scooter aligned with Pakistan’s National Electric Vehicle Policy, while the CG150 uses a four-stroke single-overhead-camshaft engine. Atlas Honda’s competitive identity is therefore built around Honda technology, local manufacturing scale, an extensive motorcycle portfolio, component-production capability, and long-standing participation in Pakistan’s two-wheeler market. The available reference material does not provide sufficiently detailed current financial, leadership, or corporate-ownership disclosures for this dossier.
History
Atlas Honda traces its origins to Atlas Autos Limited, established in Pakistan in the early 1960s through a technical collaboration with Honda Motor Company of Japan. The reference material dates the company’s foundation to 1962 and describes the collaboration agreement and motorcycle-production activity as taking shape in 1963. The first manufacturing facility was established in Karachi, providing the base for local production and sales of Honda motorcycles. The business also established Atlas Epak Limited in East Pakistan. That operation was not retained after the political separation that led to the independence of Bangladesh. The company subsequently continued developing its presence in Pakistan, adding a second manufacturing location in Sheikhupura in 1979. The facility was established under Panjdarya Limited and gave the business additional motorcycle-production capacity beyond its original Karachi base. A significant stage in the company’s development came with the introduction of the CD-70 and CG-125 in Pakistan in 1976. These models became central to the company’s practical commuter-motorcycle offering and helped establish its long-term position in the Pakistani two-wheeler market. Atlas Honda’s later range included additional commuter and standard motorcycles, along with variants and models designed for different segments of the local market. In 1988, Atlas Autos Limited entered into a joint-venture agreement with Honda. Atlas Autos Limited and Panjdarya Limited were subsequently merged in 1991, after which the consolidated entity operated as Atlas Honda Limited. The resulting company combined Atlas Group participation with Honda’s technical and product relationship, creating the corporate structure associated with the Atlas Honda name. Atlas Honda’s manufacturing activities extend beyond final motorcycle production. The company manufactures various high-technology components in Pakistan and works with parts manufacturers identified in the reference material as Showa Atsumitech, Nippon Denso, and Toyo Denso. Its industrial capabilities include an in-house research and development function and tool-making facilities using CAD/CAM systems. These capabilities support production engineering and the development of a localized supply and manufacturing base. The company has exported motorcycles to Sri Lanka, Afghanistan, and Bangladesh. Reference material also describes additional outreach toward markets in Central Asia and Africa, although it does not provide detailed export volumes or a complete country-by-country distribution profile. Atlas Honda’s principal business remains tied to Pakistan, where it is described as the largest motorcycle manufacturer by production capacity and market share. The product portfolio has continued to develop from the established CD-70 and CG125 families. Listed products include the CD70 Dream, Pridor, CG125S, CG125S Gold, CB125F, CG150, and CB150F. The company has also entered electric two-wheelers with the Icon e, described as compliant with Pakistan’s National Electric Vehicle Policy. The CG150 and Icon e represent an expansion into a larger conventional motorcycle and an electric scooter, respectively. The latest expansion reference states that in March 2026 the board approved Rs 5.3 billion in capital expenditure for motorcycle operations. The stated purposes were capacity expansion, automation, and productivity improvement, with rated annual production capacity expected to reach two million units after the expansion. No additional operating, financial, or implementation details are provided in the supplied material.
- 2026
Board approves motorcycle-operations expansion
[1]The board approves Rs 5.3 billion of capital expenditure for capacity, automation, and productivity improvements, with planned rated annual capacity of two million units.
- 1991
Atlas Autos and Panjdarya merge
[1]Atlas Autos Limited and Panjdarya Limited are merged, and the consolidated business begins operating as Atlas Honda Limited.
- 1988
Joint-venture agreement with Honda signed
[1]Atlas Autos Limited and Honda enter into a joint-venture agreement that strengthens the company’s long-term corporate and technical relationship with Honda.
- 1979
Second motorcycle plant established at Sheikhupura
[1]Panjdarya Limited establishes a second motorcycle manufacturing plant at Sheikhupura.
- 1976
CD-70 and CG-125 launched in Pakistan
[1]Atlas Honda launches the CD-70 and CG-125, two models that become central to its Pakistani motorcycle portfolio.
- 1963
Technical collaboration with Honda supports motorcycle production
[1]A technical collaboration agreement with Honda Motor Company of Japan supports motorcycle production and sales in Pakistan.
- 1962
Atlas Autos is founded
[1]Atlas Autos Limited is established in Pakistan and begins developing a motorcycle business connected with Honda.
Products and positioning
A mass-market Pakistani motorcycle manufacturer combining Honda technology with Atlas Group’s local manufacturing, distribution, research, and component-production capabilities.
Commuter motorcycle · 1976
Honda CD 70
A lightweight commuter motorcycle introduced in Pakistan in 1976. It is one of the foundational products in Atlas Honda’s Pakistani portfolio and represents the company’s focus on practical, accessible two-wheeler transportation.
Standard motorcycle · 1976
Honda CG125
A standard motorcycle introduced in Pakistan in 1976. The CG125 became one of Atlas Honda’s principal motorcycle families and has been complemented by later variants and related models.
Commuter motorcycle
Honda CD70 Dream
A CD70-family motorcycle listed among Atlas Honda’s Pakistani offerings. The supplied reference identifies the model but does not provide detailed specifications, launch timing, or current production information.
Commuter motorcycle
Honda Pridor
A commuter motorcycle in Atlas Honda’s product range. Available reference material identifies the model but does not state its launch year or provide detailed technical and commercial information.
Standard motorcycle
Honda CG125S
A CG125-related motorcycle listed in the Atlas Honda range. The supplied material does not specify its launch date or distinguish its equipment and positioning in detail.
Standard motorcycle
Honda CG125S Gold
A Gold variant associated with the CG125S line. The reference material lists it as part of Atlas Honda’s portfolio but does not provide further product details.
Standard motorcycle
Honda CB125F
A standard motorcycle listed among Atlas Honda products. No launch year or detailed specification is supplied in the reference material.
Standard motorcycle
Honda CG150
A motorcycle introduced by Atlas Honda as part of its expansion into a larger-displacement conventional two-wheeler segment. It uses a four-stroke SOHC engine.
Standard motorcycle
Honda CB150F
A 150-class motorcycle listed in Atlas Honda’s product portfolio. The supplied sources do not provide a launch year or detailed description.
Electric scooter
Honda Icon e
An electric scooter introduced by Atlas Honda in Pakistan. Its release represents the company’s move into electric two-wheelers, and the model is described as compliant with Pakistan’s National Electric Vehicle Policy.
Brand decisions
2026
Expand motorcycle capacity and automationStrategyBackground
Atlas Honda’s board considered expansion of its motorcycle operations in order to improve capacity, automation, and productivity.
Action taken
The board approved capital expenditure of Rs 5.3 billion. The planned investment was described as capable of increasing rated annual production capacity to two million units.
Aftermath
The supplied material does not report the project’s completion, final capacity, or subsequent financial results.
Approved capital expenditure. Rs 5.3 billion approved (March 2026)
- Enter electric two-wheelers with Icon eProduct launch
Background
Atlas Honda broadened its conventional motorcycle portfolio and entered electric two-wheelers in Pakistan.
Action taken
The company introduced the Icon e electric scooter alongside the CG150 motorcycle. The Icon e was described as aligned with Pakistan’s National Electric Vehicle Policy.
Aftermath
The supplied reference does not provide sales, production, or market-share outcomes for the Icon e.
Recent events
- 2026
Atlas Honda board approves capital expenditure for motorcycle operations expansion[1]
Other
The board approved capital expenditure of Rs 5.3 billion for expansion of motorcycle operations, with objectives including higher capacity, automation, and productivity. The planned expansion was described as potentially raising rated annual production capacity to two million units.
Atlas Honda introduces CG150 and Icon e[1]
Product launch
Atlas Honda introduced the CG150 conventional motorcycle and the Icon e electric scooter in Pakistan, extending its portfolio into a larger-displacement motorcycle segment and electric two-wheelers.
Sources3 sources
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