AtlantaSanad
AtlantaSanad is one of Morocco's largest insurance groups, headquartered in Casablanca and majority-owned by Holmarcom Group.
Last updated September 26, 2026
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Overview
AtlantaSanad S.A. is a Moroccan insurance company headquartered in Casablanca. It ranks among the largest insurance groups in Morocco. Its revenue is divided between non-life insurance, which accounts for 78.2% of the total, and life insurance, which accounts for 21.8%. The non-life segment covers primarily motor, health, work accident, fire, transport and disability insurance. Products and services are distributed through 349 insurance agencies, 321 brokers and a direct sales channel. The majority shareholder is the Moroccan Holmarcom Group. The company's shares are listed on the Casablanca Stock Exchange and are included in both the Moroccan All Shares Index (MASI) and the MASI 20, the index of the 20 most traded companies. The company traces its roots to Assurance Henri Croze, a predecessor founded in 1917. Atlanta itself was established in 1947. In 1949 Atlanta expanded its business and dedicated itself to industrial risks. In 1974 Atlanta was taken over by the Holmarcom Group. In 1975 the company CPA acquired the Atlanta Group and renamed it Sanad. In 1999 the Holmarcom Group acquired both CPA and Sanad. In 2007 the company went public, and Holmarcom increased its stake to 70%. On 1 June 2020, on the initiative of Holmarcom, Atlanta and Sanad were merged to form AtlantaSanad. Today AtlantaSanad operates as a major listed Moroccan insurer, combining life and non-life offerings and serving customers through a broad agency and brokerage network as well as direct distribution. Its inclusion in the MASI and MASI 20 indices reflects its significance in the Moroccan capital market.
History
The history of AtlantaSanad reaches back to Assurance Henri Croze, a predecessor company founded in 1917. Atlanta itself was established in 1947. In 1949, Atlanta expanded its operations and focused on industrial risks. In 1974, the Holmarcom Group took over Atlanta. A year later, in 1975, the company CPA acquired the Atlanta Group and renamed it Sanad. In 1999, the Holmarcom Group acquired both CPA and Sanad. In 2007, the company went public, and Holmarcom increased its stake to 70%. On 1 June 2020, at the initiative of Holmarcom, Atlanta and Sanad were merged to form AtlantaSanad. Today, AtlantaSanad is one of Morocco's largest insurance groups, headquartered in Casablanca, with shares listed on the Casablanca Stock Exchange and included in the MASI and MASI 20 indices.
- 2020
On 1 June, Atlanta and Sanad merge to form AtlantaSanad.
- 2007
Initial public offering; Holmarcom increases stake to 70%.
- 1999
Holmarcom Group acquires CPA and Sanad.
- 1975
CPA acquires Atlanta Group and renames it Sanad.
- 1974
Holmarcom Group takes over Atlanta.
- 1949
Atlanta expands and focuses on industrial risks.
- 1947
Atlanta founded.
- 1917
Predecessor company Assurance Henri Croze founded.
Products and positioning
One of the largest Moroccan insurance groups, listed on the Casablanca Stock Exchange and part of the MASI and MASI 20 indices.
Non-life insurance
Motor, health, work accident, fire, transport and disability insurance; 78.2% of revenue.
Life insurance
Life insurance products; 21.8% of revenue.
Recent events
Sanad appoints Mansoor Janahi as Group CEO[3]
Reported:
Sanad appointed Mansoor Janahi, then its Deputy Group CEO, as Group CEO to lead the company's growth stage under its new strategy; the appointment took effect on February 1, 2022.
- Unconfirmed
Mubadala and Fincantieri sign collaboration agreement[4]
Mubadala and Fincantieri signed a memorandum of understanding to develop projects in naval, marine, and industrial sectors. The agreement provides for work through specialized subsidiaries, studies of additional collaboration areas, and after-sales services offered by Mubadala subsidiary Sanad for Fincantieri and other OEM products.
Sources4 sources
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